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Personal branding

Define your strengths, sharpen the way you communicate, and position yourself purposefully for the roles and transitions that matter for your future.

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Perception determines opportunity

How you’re seen shapes your success

Work today moves faster, spans more platforms, and depends more than ever on perception. How you communicate your value shapes opportunity as much as the work itself.

Every message, post, or conversation adds to your professional story. Without clarity and intention, those moments can send mixed signals, leaving others unsure of what you stand for or how to connect with you.

A strong personal brand brings coherence to all of this, creating a clear and consistent impression that helps people recognise your expertise, trust your judgment, and remember your contribution.

Whether you lead a team, run your own business, or build an independent practice, your brand is the bridge between what you mean and what others perceive.

That bridge needs structure, language, and rhythm, and that’s the work we do together. With over 25 years in global marketing and leadership, I bring both structure and sensitivity to help you shape how your story is seen and remembered.

Explore what your brand could say about you

Two ways to strengthen your personal brand

Every professional has different goals, from accelerating career growth to stepping into leadership with confidence. Each of these high-touch, 1:1 programs is structured around your pace, your context, and the results you want to see.

The positioning boost

100-minute personal brand session – €250

A focused, one-to-one session (100 minutes) designed to help you work through a specific personal branding challenge or decision.

Together, we clarify your goal, identify what’s getting in the way, and shape the language and direction you need to move forward with confidence.

Ideal when you want targeted guidance, quick clarity, and a practical next step.

Book Now

The identity-to-impact architecture

Define your identity, message, & visibility strategy – €1,200

An in-depth personal branding program that brings together identity work, narrative clarity, and strategic communication.

Across six sessions (7 hours), we define your brand foundation, refine your message, map your audience, choose the right visibility channels, and shape a sustainable content and communication rhythm that fits your style and goals.

You leave with a clear narrative, consistent language, and a presence that supports your next chapter of growth.

Book Now

If you’re unsure which program best fits your goals, and want to find the right starting point

Book a discovery call
Make your work unmistakably seen

You deliver results, you show commitment, you work with intention. But how visible are you to your organisation, to the team you want to join next, or to the managing director who shapes key decisions?

I do bring results and I am appreciated, but I want a promotion, not just words.

I do so many things, I feel exhausted and I struggle to ´sell´what I do.

I’ve grown in my role, I need a change but I don´t have clarity on the direction..

I’m not comfortable communicating my ambitions to my manager, but I want my rewards.

I need to change the perception that my colleagues have about myself.

I can speak about ideas easily, but describing my own value feels awkward or self-promotional.

I’ve been promoted, I want to create and define my own leadership style.

I need to be more visible on LinkedIn, I don´t know how.

I want to increase my assertiveness and influence in working with other teams.

If your expertise feels clear to you but invisible to others, it’s time to build a brand that speaks with the same confidence you already lead with.

Communicate value with confidence

Make your presence match your impact

Personal branding begins long before design, content, or visibility. It starts with understanding the connection between your story, your values, and how others experience you.

Years in global marketing taught me how brands build trust. Thousands of hours of coaching showed me how people express it from within. My method brings both worlds together – strategic, authentic, and deeply personal.

We work together to bring structure to reflection and intention to communication.
 Through a calm and strategic process, supported by my expertise in executive communication and LinkedIn positioning, you clarify what you stand for, articulate it with precision, and build a professional presence that is credible, distinctive, and consistent across every context.

Let’s clarify your brand story
Influence without forcing it

Build recognition with authenticity

When your mindset, message, and presence reinforce each other, your work speaks before you do and opportunities unfold with far less effort.

  • Confidence in your voice: Speak about your work with grounded assurance. Your message becomes natural, your words carry weight, and your presence earns attention without forcing it.
  • Credibility that feels earned: Shift from being seen as competent to being recognised for your expertise. People understand your value because you communicate it with clarity, coherence, and consistency.
  • A presence that builds trust: Show up in meetings, interviews, and online spaces with calm authority that strengthens influence, relationships, and long-term reputation.
  • Visibility with intention: Stay visible in a way that feels genuine and sustainable. You build recognition steadily, while protecting your energy and wellbeing.
  • Clarity across channels: Ensure your profiles, conversations, and communication all tell the same story, so you can build a reputation that is steady, distinctive, and self-defined.

I help you shape a personal brand built from the inside out, guided by awareness, strengthened by strategic communication, and reinforced through consistent action.

Book a discovery call
Strengthen every dimension of your brand

Supporting you across the core domains of your personal brand

Your brand shapes how people understand your work, trust your judgment, and recognise your value. These focus areas help you strengthen that presence in ways that fit your goals, your context, and the stage you’re in.

Coaching & solopreneur positioning

Build a brand that grows with your practice.
I help coaches and solopreneurs define their unique position in the market, create a clear narrative around their work, and communicate it with confidence so the right clients find them for the right reasons.

Thought leadership & content clarity

Turn your expertise into ideas people remember.
If you want to share insights without sounding forced or self-promotional, I help you identify your core themes, shape your voice, and express your ideas through language that feels grounded, credible, and true to your style.

Executive & leadership presence

Strengthen your influence through clarity and consistency.
I support leaders in developing a presence that reflects maturity and credibility. Together, we refine how you communicate decisions, articulate your contribution, and build a steady professional identity people trust.

Repositioning after a break or transition

Return with clarity, confidence, and a story that reflects your growth.
I support professionals re-entering the market after a pause, relocation, role change, or career shift. Together, we rebuild your narrative, refine how you present your strengths, and create a positioning that reflects experience without explaining gaps.

Career visibility & professional identity

Be recognised for the value you already create.
I work with professionals who want to clarify their message, refine their public presence, and present themselves with confidence. We shape a coherent identity that supports promotions, transitions, and expanded responsibility.

Cross-cultural & global brand presence

Build a presence that travels across cultures and contexts.
For expatriates and global professionals, I help you align your communication style with diverse environments while staying true to who you are. We shape a brand that feels coherent in every culture, making collaboration and visibility easier wherever you work.

Want to know how personal branding can support your next chapter?

Let’s get on a call
Align your story, presence, and impact

Shape the story that shapes your opportunities

A strong personal brand is built on choices you make every day, through the language you use, the way you communicate, and the presence you bring into every room. This process helps you bring all of that into alignment, so your message becomes clear, your reputation becomes steady, and opportunities become easier to choose

1. Define your brand identity

We start by clarifying what drives you, your values, motivation, and strengths. This gives you a grounded sense of direction and the vocabulary to express who you are with ease and precision.

2. Create a narrative that connects

Together, we turn your experiences into a coherent story, including the turning points, the lessons, and the contribution you’re known for. This becomes the backbone of how others understand and remember you.

3. Find the words that feel like you

We build language that matches your personality and expertise. You learn to describe your work clearly and confidently in conversations, writing, and public settings, without sounding rehearsed or self-promotional.

4. Build visibility with intention

We identify the visibility habits that suit your goals and energy. This ensures your presence grows steadily through consistent, credible touchpoints that expand your reach without overwhelming your schedule.

5. Live the brand day to day

Your decisions, collaborations, and communication begin to align with the story you want to be known for. This creates a reliable impression of who you are, even as your role or context evolves.

6. Let your reputation work for you

As your story, language, and presence take shape, recognition follows naturally. You’ll notice clearer opportunities, stronger connections, and the confidence that comes from being understood without having to explain yourself constantly.

If you’re ready to develop a brand that represents your voice, your values, and your next chapter, let’s talk.

Book a discovery call
The Book is out now

Marketing Yourself Forward

After years in corporate, I reached a point where the metrics, meetings, and milestones no longer aligned with the meaning I was looking for. Marketing Yourself Forward was born from the moments I nearly walked away.

This book explores a different approach to career growth that brings together marketing insight, personal evolution, and the understanding that your story, values, and lived experience can become your strongest professional advantage.

The book is now available. You can download a free excerpt to get a feel for the ideas inside, or purchase your copy on Amazon.

Subscription Form Book Download
Buy on Amazon
In their words…

What clients value about this partnership

Personal branding is deeply individual work,and these reflections show how the process supported people in ways that mattered to them.

Paola Simona Pavero
“Before starting the usual recommendation I’d like to focus on the elements of real distinction in the merits and skills. I believe that the professional path Katia is going through demonstrates the lucid interpretation of the market environment and phenomenon and the propensity to conjugate real innovation with operations, a clear vision of the future with a pragmatic approach to present, a different mindset to improve everyday life.”
Paola Simona Pavero
Senior Communication Project Manager
Betina Mazzarino - Limbica
“I had the pleasure of working under Katia Triggiani’s leadership while she was the President of PWN Chapter Munich —a global for a non-profit organization. She’s not only a result driven and loyal perfectionist, but also an inspiring and very reliable professional. Goal oriented, methodical, and with a strategic mindset, as a leader, she invests time and energy in building a strong team synergy, taking care of its members and its results. No matter how difficult and intense things may look, she always remains calm and focused. This rare mix of drive, productivity and ambition always set a great example for the rest of the members of the board.”
Betina Mazzarino - Limbica
Limbica | Executive Thought Partner | Connecting the dots forward. Cracking the echo chambers. Breaking Execution Deadlocks
Anna Kopp
“Katia and I have worked together at Microsoft. She is a very dedicated and passionate professional. She always in every situation strives for doing the right thing for our company while giving customers excellent service. She is a learner, loves to develop herself and on top of all that she is a nice person to work with, a team player and someone who is always ready to roll up their sleeves!”
Anna Kopp
Director Microsoft Digital Germany (CIO/CDO) and Regional Office Lead Munich HQ, TEDx Talker and Keynote Speaker, Global Executive Co-Chair Women@Microsoft
Michael von Hamm
“I believe Katia`s superpowers are (1) ownership as she is really focusing on her partners needs, always trying to find a path to green, (2) delivering results through quick wins but also long-term results within defined marketing campaigns with Tier 1 partners in EU, and (3) earn trust, being transparent in her positive communication and setting the appropriated expectations to partners/customers.”
Michael von Hamm
Manager Business Development , B2B
Anja Fordon
“Working with Katia is an absolute bliss. She is a senior marketing expert with deep roots in putting the costumers or consumers first. From the first day on, working with Katia has been an inspiration. Her ideas are well thought through and go beyond the "normal" marketing playbooks which I really love. She questions the staus quo, is super resilient and a true power house. On top of her professional expertise, Katia is a strong advocate for diversity and social equity which is what the world needs now more than ever. Any organisation would be happy to have her!”
AF
Senior Brand Marketing Specialist, advocacy manager, content marketing manager, author, book lover and storytelling ambassador. I create and develop brand, content marketing & storytelling strategies.
Christina Haeussler (Häußler)
“Katia is really a great pleasure to work with. With empathy and focus she managed the coaching process. Her ability to ask the right questions at the right time is magic- it made me re-thinking situations and I was able to overcome challenges with Katias help. Thank you, Katia.”
Christina Haeussler (Häußler)
Senior Project Manager bei SThree
Carlo Perfetto
“I highly recommend Katia as a coach of outstanding quality and integrity. She is deeply responsible, demonstrates a strong work ethic, and approaches her practice with great professionalism and care. One of her key strengths is her openness to feedback: she actively seeks it, reflects on it thoughtfully, and applies it consistently to improve her work. Katia combines reliability, ethical awareness, and a genuine commitment to continuous learning, making her a trusted and effective coach.”
Carlo Perfetto
Slow enough to think. Clear enough to act. Navigating complexity with coaches and leaders.
Boglárka Kelemen
“I had the pleasure of working with Katia over 10 coaching sessions, which proved to be a truly transformative experience. Katia helped me define a clear career direction and provided strong support throughout the process. Within six months, I successfully transitioned into a new field aligned with my long-term goals.”
Boglárka Kelemen
FP&A Lead Analyst at Diageo
Paola Simona Pavero
“Before starting the usual recommendation I’d like to focus on the elements of real distinction in the merits and skills. I believe that the professional path Katia is going through demonstrates the lucid interpretation of the market environment and phenomenon and the propensity to conjugate real innovation with operations, a clear vision of the future with a pragmatic approach to present, a different mindset to improve everyday life.”
Paola Simona Pavero
Senior Communication Project Manager
Betina Mazzarino - Limbica
“I had the pleasure of working under Katia Triggiani’s leadership while she was the President of PWN Chapter Munich —a global for a non-profit organization. She’s not only a result driven and loyal perfectionist, but also an inspiring and very reliable professional. Goal oriented, methodical, and with a strategic mindset, as a leader, she invests time and energy in building a strong team synergy, taking care of its members and its results. No matter how difficult and intense things may look, she always remains calm and focused. This rare mix of drive, productivity and ambition always set a great example for the rest of the members of the board.”
Betina Mazzarino - Limbica
Limbica | Executive Thought Partner | Connecting the dots forward. Cracking the echo chambers. Breaking Execution Deadlocks
Anna Kopp
“Katia and I have worked together at Microsoft. She is a very dedicated and passionate professional. She always in every situation strives for doing the right thing for our company while giving customers excellent service. She is a learner, loves to develop herself and on top of all that she is a nice person to work with, a team player and someone who is always ready to roll up their sleeves!”
Anna Kopp
Director Microsoft Digital Germany (CIO/CDO) and Regional Office Lead Munich HQ, TEDx Talker and Keynote Speaker, Global Executive Co-Chair Women@Microsoft
Michael von Hamm
“I believe Katia`s superpowers are (1) ownership as she is really focusing on her partners needs, always trying to find a path to green, (2) delivering results through quick wins but also long-term results within defined marketing campaigns with Tier 1 partners in EU, and (3) earn trust, being transparent in her positive communication and setting the appropriated expectations to partners/customers.”
Michael von Hamm
Manager Business Development , B2B
Anja Fordon
“Working with Katia is an absolute bliss. She is a senior marketing expert with deep roots in putting the costumers or consumers first. From the first day on, working with Katia has been an inspiration. Her ideas are well thought through and go beyond the "normal" marketing playbooks which I really love. She questions the staus quo, is super resilient and a true power house. On top of her professional expertise, Katia is a strong advocate for diversity and social equity which is what the world needs now more than ever. Any organisation would be happy to have her!”
AF
Senior Brand Marketing Specialist, advocacy manager, content marketing manager, author, book lover and storytelling ambassador. I create and develop brand, content marketing & storytelling strategies.
Christina Haeussler (Häußler)
“Katia is really a great pleasure to work with. With empathy and focus she managed the coaching process. Her ability to ask the right questions at the right time is magic- it made me re-thinking situations and I was able to overcome challenges with Katias help. Thank you, Katia.”
Christina Haeussler (Häußler)
Senior Project Manager bei SThree
Carlo Perfetto
“I highly recommend Katia as a coach of outstanding quality and integrity. She is deeply responsible, demonstrates a strong work ethic, and approaches her practice with great professionalism and care. One of her key strengths is her openness to feedback: she actively seeks it, reflects on it thoughtfully, and applies it consistently to improve her work. Katia combines reliability, ethical awareness, and a genuine commitment to continuous learning, making her a trusted and effective coach.”
Carlo Perfetto
Slow enough to think. Clear enough to act. Navigating complexity with coaches and leaders.
Boglárka Kelemen
“I had the pleasure of working with Katia over 10 coaching sessions, which proved to be a truly transformative experience. Katia helped me define a clear career direction and provided strong support throughout the process. Within six months, I successfully transitioned into a new field aligned with my long-term goals.”
Boglárka Kelemen
FP&A Lead Analyst at Diageo
Felicitas Birkner
“She is an excellent team player, loves involving people and is always open to new ideas. Her passion for diversity and inclusion´s topic have made our club being unique and attract people from every part of the world and with any kind of professional background. Katia has also excellent networking & communication skills, is extremely goal oriented and always prone to learn.”
Felicitas Birkner
"Tomorrow is our Home" CDO I Transformation - People & Culture - Leadership I Coaching & Training I Speaker I Autorin I Women in IT Awards Winner2019
Paula Seipel
“I have the pleasure to work together with Katia since more than one year now. Since day one I highly appreciate her open mind, networking competencies and her motivation to always drive business. Especially her proactivity, creativity and out-of-the box thinking are an inspiration to me. I would always gladly work with Katia or recommend her without hesitation.”
Paula Seipel
Instructional Designer & Trainer with a passion for AI @ E.ON Digital Technology 🤖
Liz 🎙 Howard
“Katia‘s ability to lead any team is an understatement. Her professional attitude, her ability to comprehend each member of her team and client, is a gift! Katia leads with a quiet strength combined with compassion! Her knowledge with years of experience of today’s IT market is more than excellent, Katia is the Go-To Expert! Liz Howard, Founder Soulfood-Seminars”
Liz 🎙 Howard
TEDx Speaker | Spiritual Voice Expert & Healer | Author | Founder of Soulfood Voice Retreats, Seminars & Veterans Initiative
Mayte G.
“Katia is passionate about marketing and a great team player! She is always looking for new creative ideas to drive amazing customer experiences and make them happen. It was a pleasure to work in the same team at Amazon Alexa!”
Mayte G.
Senior Brand Manager | Prime Video | Amazon
Stefan Moll
“Dear Katia, thanks so much for the great collaboration with TA for the herCAREER event and also in the Women@Workday DACH team. It is such a pleasure working with you with your drive, guidance and extremely positive can do attitude. Your passion for female leadership and creating an inclusive environment is contagious and radiates on the people around you. Thanks,”
Stefan Moll
Principal Talent Acquisition Partner EMEA - finding the best sales talents #wdaylife
Valentina Pizzo
“Katia as a coach is a model of professionalism and dedication. She has passionately acquired a diverse range of knowledge and tools, which she skillfully tailors to meet her clients' needs. She has a talent for balancing empathy with a sharp application of coaching techniques. Her extensive experience in the corporate world makes her the ideal coach for those facing high-level professional challenges.”
Valentina Pizzo
Coaching forense per vivere la professione in modo più sostenibile e felice
Costanza Cecconi
“I had the pleasure of working with Katia as a coach during a phase of reflection and growth. Our work together helped me gain clarity, refocus my priorities and translate this increased awareness into concrete and sustainable actions. Katia combines a deep ability to listen with a structured and pragmatic approach. A coaching journey with Katia is not just an exercise in introspection, but a true investment in one's effectiveness, leadership, and alignment between who you are and what you do.”
Costanza Cecconi
Global Medical Partnership Lead, Viatris
Felicitas Birkner
“She is an excellent team player, loves involving people and is always open to new ideas. Her passion for diversity and inclusion´s topic have made our club being unique and attract people from every part of the world and with any kind of professional background. Katia has also excellent networking & communication skills, is extremely goal oriented and always prone to learn.”
Felicitas Birkner
"Tomorrow is our Home" CDO I Transformation - People & Culture - Leadership I Coaching & Training I Speaker I Autorin I Women in IT Awards Winner2019
Paula Seipel
“I have the pleasure to work together with Katia since more than one year now. Since day one I highly appreciate her open mind, networking competencies and her motivation to always drive business. Especially her proactivity, creativity and out-of-the box thinking are an inspiration to me. I would always gladly work with Katia or recommend her without hesitation.”
Paula Seipel
Instructional Designer & Trainer with a passion for AI @ E.ON Digital Technology 🤖
Liz 🎙 Howard
“Katia‘s ability to lead any team is an understatement. Her professional attitude, her ability to comprehend each member of her team and client, is a gift! Katia leads with a quiet strength combined with compassion! Her knowledge with years of experience of today’s IT market is more than excellent, Katia is the Go-To Expert! Liz Howard, Founder Soulfood-Seminars”
Liz 🎙 Howard
TEDx Speaker | Spiritual Voice Expert & Healer | Author | Founder of Soulfood Voice Retreats, Seminars & Veterans Initiative
Mayte G.
“Katia is passionate about marketing and a great team player! She is always looking for new creative ideas to drive amazing customer experiences and make them happen. It was a pleasure to work in the same team at Amazon Alexa!”
Mayte G.
Senior Brand Manager | Prime Video | Amazon
Stefan Moll
“Dear Katia, thanks so much for the great collaboration with TA for the herCAREER event and also in the Women@Workday DACH team. It is such a pleasure working with you with your drive, guidance and extremely positive can do attitude. Your passion for female leadership and creating an inclusive environment is contagious and radiates on the people around you. Thanks,”
Stefan Moll
Principal Talent Acquisition Partner EMEA - finding the best sales talents #wdaylife
Valentina Pizzo
“Katia as a coach is a model of professionalism and dedication. She has passionately acquired a diverse range of knowledge and tools, which she skillfully tailors to meet her clients' needs. She has a talent for balancing empathy with a sharp application of coaching techniques. Her extensive experience in the corporate world makes her the ideal coach for those facing high-level professional challenges.”
Valentina Pizzo
Coaching forense per vivere la professione in modo più sostenibile e felice
Costanza Cecconi
“I had the pleasure of working with Katia as a coach during a phase of reflection and growth. Our work together helped me gain clarity, refocus my priorities and translate this increased awareness into concrete and sustainable actions. Katia combines a deep ability to listen with a structured and pragmatic approach. A coaching journey with Katia is not just an exercise in introspection, but a true investment in one's effectiveness, leadership, and alignment between who you are and what you do.”
Costanza Cecconi
Global Medical Partnership Lead, Viatris
Simone Dappert
“I met Katia late 2012 when she started the initiative for a Munich chapter of the Professional Women´s Network. Like so many others I was inspired by her passionate yet well organized way of setting up a volunteer organization in a foreign country, with people of all different backgrounds and motives and look, what she has made out if it!”
Simone Dappert
Recruiting, Assessment, Training, Coaching
Jana Pastore
“By walking into the room she drives an effective collaboration, trust environment that everyone is open to brainstorm and contribute. Katia is emphatic, provides strong evidence of business ownership and excels at marketing and sales programs management, people motivation and cross group partnership. She has great ideas, knows how to make alignments and stays on top of every process stage to ensure expected is achieved.”
Jana Pastore
Sr. Business Analyst Renal Care DACH at Baxter International Inc.
Fuat Kirikci
“At Microsoft, I had the opportunity to work together with Katia. Katia is an absolute team player and power woman: reliable, integer, honest, inspirational, professional, a sales- and project management expert and on top very much fun to work with. Katia, I hope we get the chance to work together again and wish you all the best for your future!”
Fuat Kirikci
Put AI to work for people
Alexandra Hartung
“Dear Katia, working closely with you over the last couple of months is a real pleasure. Your passion for female leadership, thinking beyond the usual paths e.g. on which platforms to be present and how a good (re)presentation could look like is really admiring! Looking forward to many more joint projects especially in the area of diversity and inclusion.”
Alexandra Hartung
Head of Medium Enterprise Germany
Maria Elisa Fontanelli
“Avevo delle sfide personali che volevo superare attraverso il coaching e Katia ha saputo guidarmi ad elevare i miei standard! E' incredibile quanta consapevolezza è riuscita a generare in me durante il percorso. Katia hai una grande capacità di ascolto che mi ha allenato alla riflessione quella vera che produce risultato! Grazie di cuore. Mary”
Maria Elisa Fontanelli
ICF ACC Coach | Giovani & aziende | Crescita personale & professionale | Formazione per team efficaci
Catarina Almeida
“Katia is very kind, she listens carefully and asks the perfect questions. She makes you think about life, your priorities, and question your beliefs. I recommend Katia, if you want to look deep inside you.”
Catarina Almeida
Investment Analyst @ AM Investment Management | Teaching Personal Finance @ Financas Para Todos
Costanza Cecconi
“I had the pleasure of working with Katia as a coach during a phase of reflection and growth. Our work together helped me gain clarity, refocus my priorities and translate this increased awareness into concrete and sustainable actions. Katia combines a deep ability to listen with a structured and pragmatic approach. A coaching journey with Katia is not just an exercise in introspection, but a true investment in one's effectiveness, leadership, and alignment between who you are and what you do.”
Costanza Cecconi
Global Medical Partnership Lead, Viatris
Simone Dappert
“I met Katia late 2012 when she started the initiative for a Munich chapter of the Professional Women´s Network. Like so many others I was inspired by her passionate yet well organized way of setting up a volunteer organization in a foreign country, with people of all different backgrounds and motives and look, what she has made out if it!”
Simone Dappert
Recruiting, Assessment, Training, Coaching
Jana Pastore
“By walking into the room she drives an effective collaboration, trust environment that everyone is open to brainstorm and contribute. Katia is emphatic, provides strong evidence of business ownership and excels at marketing and sales programs management, people motivation and cross group partnership. She has great ideas, knows how to make alignments and stays on top of every process stage to ensure expected is achieved.”
Jana Pastore
Sr. Business Analyst Renal Care DACH at Baxter International Inc.
Fuat Kirikci
“At Microsoft, I had the opportunity to work together with Katia. Katia is an absolute team player and power woman: reliable, integer, honest, inspirational, professional, a sales- and project management expert and on top very much fun to work with. Katia, I hope we get the chance to work together again and wish you all the best for your future!”
Fuat Kirikci
Put AI to work for people
Alexandra Hartung
“Dear Katia, working closely with you over the last couple of months is a real pleasure. Your passion for female leadership, thinking beyond the usual paths e.g. on which platforms to be present and how a good (re)presentation could look like is really admiring! Looking forward to many more joint projects especially in the area of diversity and inclusion.”
Alexandra Hartung
Head of Medium Enterprise Germany
Maria Elisa Fontanelli
“Avevo delle sfide personali che volevo superare attraverso il coaching e Katia ha saputo guidarmi ad elevare i miei standard! E' incredibile quanta consapevolezza è riuscita a generare in me durante il percorso. Katia hai una grande capacità di ascolto che mi ha allenato alla riflessione quella vera che produce risultato! Grazie di cuore. Mary”
Maria Elisa Fontanelli
ICF ACC Coach | Giovani & aziende | Crescita personale & professionale | Formazione per team efficaci
Catarina Almeida
“Katia is very kind, she listens carefully and asks the perfect questions. She makes you think about life, your priorities, and question your beliefs. I recommend Katia, if you want to look deep inside you.”
Catarina Almeida
Investment Analyst @ AM Investment Management | Teaching Personal Finance @ Financas Para Todos
Costanza Cecconi
“I had the pleasure of working with Katia as a coach during a phase of reflection and growth. Our work together helped me gain clarity, refocus my priorities and translate this increased awareness into concrete and sustainable actions. Katia combines a deep ability to listen with a structured and pragmatic approach. A coaching journey with Katia is not just an exercise in introspection, but a true investment in one's effectiveness, leadership, and alignment between who you are and what you do.”
Costanza Cecconi
Global Medical Partnership Lead, Viatris
Paola Simona Pavero
“Before starting the usual recommendation I’d like to focus on the elements of real distinction in the merits and skills. I believe that the professional path Katia is going through demonstrates the lucid interpretation of the market environment and phenomenon and the propensity to conjugate real innovation with operations, a clear vision of the future with a pragmatic approach to present, a different mindset to improve everyday life.”
Paola Simona Pavero
Senior Communication Project Manager
Felicitas Birkner
“She is an excellent team player, loves involving people and is always open to new ideas. Her passion for diversity and inclusion´s topic have made our club being unique and attract people from every part of the world and with any kind of professional background. Katia has also excellent networking & communication skills, is extremely goal oriented and always prone to learn.”
Felicitas Birkner
"Tomorrow is our Home" CDO I Transformation - People & Culture - Leadership I Coaching & Training I Speaker I Autorin I Women in IT Awards Winner2019
Simone Dappert
“I met Katia late 2012 when she started the initiative for a Munich chapter of the Professional Women´s Network. Like so many others I was inspired by her passionate yet well organized way of setting up a volunteer organization in a foreign country, with people of all different backgrounds and motives and look, what she has made out if it!”
Simone Dappert
Recruiting, Assessment, Training, Coaching
Betina Mazzarino - Limbica
“I had the pleasure of working under Katia Triggiani’s leadership while she was the President of PWN Chapter Munich —a global for a non-profit organization. She’s not only a result driven and loyal perfectionist, but also an inspiring and very reliable professional. Goal oriented, methodical, and with a strategic mindset, as a leader, she invests time and energy in building a strong team synergy, taking care of its members and its results. No matter how difficult and intense things may look, she always remains calm and focused. This rare mix of drive, productivity and ambition always set a great example for the rest of the members of the board.”
Betina Mazzarino - Limbica
Limbica | Executive Thought Partner | Connecting the dots forward. Cracking the echo chambers. Breaking Execution Deadlocks
Paula Seipel
“I have the pleasure to work together with Katia since more than one year now. Since day one I highly appreciate her open mind, networking competencies and her motivation to always drive business. Especially her proactivity, creativity and out-of-the box thinking are an inspiration to me. I would always gladly work with Katia or recommend her without hesitation.”
Paula Seipel
Instructional Designer & Trainer with a passion for AI @ E.ON Digital Technology 🤖
Jana Pastore
“By walking into the room she drives an effective collaboration, trust environment that everyone is open to brainstorm and contribute. Katia is emphatic, provides strong evidence of business ownership and excels at marketing and sales programs management, people motivation and cross group partnership. She has great ideas, knows how to make alignments and stays on top of every process stage to ensure expected is achieved.”
Jana Pastore
Sr. Business Analyst Renal Care DACH at Baxter International Inc.
Anna Kopp
“Katia and I have worked together at Microsoft. She is a very dedicated and passionate professional. She always in every situation strives for doing the right thing for our company while giving customers excellent service. She is a learner, loves to develop herself and on top of all that she is a nice person to work with, a team player and someone who is always ready to roll up their sleeves!”
Anna Kopp
Director Microsoft Digital Germany (CIO/CDO) and Regional Office Lead Munich HQ, TEDx Talker and Keynote Speaker, Global Executive Co-Chair Women@Microsoft
Liz 🎙 Howard
“Katia‘s ability to lead any team is an understatement. Her professional attitude, her ability to comprehend each member of her team and client, is a gift! Katia leads with a quiet strength combined with compassion! Her knowledge with years of experience of today’s IT market is more than excellent, Katia is the Go-To Expert! Liz Howard, Founder Soulfood-Seminars”
Liz 🎙 Howard
TEDx Speaker | Spiritual Voice Expert & Healer | Author | Founder of Soulfood Voice Retreats, Seminars & Veterans Initiative
Fuat Kirikci
“At Microsoft, I had the opportunity to work together with Katia. Katia is an absolute team player and power woman: reliable, integer, honest, inspirational, professional, a sales- and project management expert and on top very much fun to work with. Katia, I hope we get the chance to work together again and wish you all the best for your future!”
Fuat Kirikci
Put AI to work for people
Michael von Hamm
“I believe Katia`s superpowers are (1) ownership as she is really focusing on her partners needs, always trying to find a path to green, (2) delivering results through quick wins but also long-term results within defined marketing campaigns with Tier 1 partners in EU, and (3) earn trust, being transparent in her positive communication and setting the appropriated expectations to partners/customers.”
Michael von Hamm
Manager Business Development , B2B
Mayte G.
“Katia is passionate about marketing and a great team player! She is always looking for new creative ideas to drive amazing customer experiences and make them happen. It was a pleasure to work in the same team at Amazon Alexa!”
Mayte G.
Senior Brand Manager | Prime Video | Amazon
Alexandra Hartung
“Dear Katia, working closely with you over the last couple of months is a real pleasure. Your passion for female leadership, thinking beyond the usual paths e.g. on which platforms to be present and how a good (re)presentation could look like is really admiring! Looking forward to many more joint projects especially in the area of diversity and inclusion.”
Alexandra Hartung
Head of Medium Enterprise Germany
Anja Fordon
“Working with Katia is an absolute bliss. She is a senior marketing expert with deep roots in putting the costumers or consumers first. From the first day on, working with Katia has been an inspiration. Her ideas are well thought through and go beyond the "normal" marketing playbooks which I really love. She questions the staus quo, is super resilient and a true power house. On top of her professional expertise, Katia is a strong advocate for diversity and social equity which is what the world needs now more than ever. Any organisation would be happy to have her!”
AF
Senior Brand Marketing Specialist, advocacy manager, content marketing manager, author, book lover and storytelling ambassador. I create and develop brand, content marketing & storytelling strategies.
Stefan Moll
“Dear Katia, thanks so much for the great collaboration with TA for the herCAREER event and also in the Women@Workday DACH team. It is such a pleasure working with you with your drive, guidance and extremely positive can do attitude. Your passion for female leadership and creating an inclusive environment is contagious and radiates on the people around you. Thanks,”
Stefan Moll
Principal Talent Acquisition Partner EMEA - finding the best sales talents #wdaylife
Maria Elisa Fontanelli
“Avevo delle sfide personali che volevo superare attraverso il coaching e Katia ha saputo guidarmi ad elevare i miei standard! E' incredibile quanta consapevolezza è riuscita a generare in me durante il percorso. Katia hai una grande capacità di ascolto che mi ha allenato alla riflessione quella vera che produce risultato! Grazie di cuore. Mary”
Maria Elisa Fontanelli
ICF ACC Coach | Giovani & aziende | Crescita personale & professionale | Formazione per team efficaci
Christina Haeussler (Häußler)
“Katia is really a great pleasure to work with. With empathy and focus she managed the coaching process. Her ability to ask the right questions at the right time is magic- it made me re-thinking situations and I was able to overcome challenges with Katias help. Thank you, Katia.”
Christina Haeussler (Häußler)
Senior Project Manager bei SThree
Valentina Pizzo
“Katia as a coach is a model of professionalism and dedication. She has passionately acquired a diverse range of knowledge and tools, which she skillfully tailors to meet her clients' needs. She has a talent for balancing empathy with a sharp application of coaching techniques. Her extensive experience in the corporate world makes her the ideal coach for those facing high-level professional challenges.”
Valentina Pizzo
Coaching forense per vivere la professione in modo più sostenibile e felice
Catarina Almeida
“Katia is very kind, she listens carefully and asks the perfect questions. She makes you think about life, your priorities, and question your beliefs. I recommend Katia, if you want to look deep inside you.”
Catarina Almeida
Investment Analyst @ AM Investment Management | Teaching Personal Finance @ Financas Para Todos
Carlo Perfetto
“I highly recommend Katia as a coach of outstanding quality and integrity. She is deeply responsible, demonstrates a strong work ethic, and approaches her practice with great professionalism and care. One of her key strengths is her openness to feedback: she actively seeks it, reflects on it thoughtfully, and applies it consistently to improve her work. Katia combines reliability, ethical awareness, and a genuine commitment to continuous learning, making her a trusted and effective coach.”
Carlo Perfetto
Slow enough to think. Clear enough to act. Navigating complexity with coaches and leaders.
Costanza Cecconi
“I had the pleasure of working with Katia as a coach during a phase of reflection and growth. Our work together helped me gain clarity, refocus my priorities and translate this increased awareness into concrete and sustainable actions. Katia combines a deep ability to listen with a structured and pragmatic approach. A coaching journey with Katia is not just an exercise in introspection, but a true investment in one's effectiveness, leadership, and alignment between who you are and what you do.”
Costanza Cecconi
Global Medical Partnership Lead, Viatris
Costanza Cecconi
“I had the pleasure of working with Katia as a coach during a phase of reflection and growth. Our work together helped me gain clarity, refocus my priorities and translate this increased awareness into concrete and sustainable actions. Katia combines a deep ability to listen with a structured and pragmatic approach. A coaching journey with Katia is not just an exercise in introspection, but a true investment in one's effectiveness, leadership, and alignment between who you are and what you do.”
Costanza Cecconi
Global Medical Partnership Lead, Viatris
Boglárka Kelemen
“I had the pleasure of working with Katia over 10 coaching sessions, which proved to be a truly transformative experience. Katia helped me define a clear career direction and provided strong support throughout the process. Within six months, I successfully transitioned into a new field aligned with my long-term goals.”
Boglárka Kelemen
FP&A Lead Analyst at Diageo
Paola Simona Pavero
“Before starting the usual recommendation I’d like to focus on the elements of real distinction in the merits and skills. I believe that the professional path Katia is going through demonstrates the lucid interpretation of the market environment and phenomenon and the propensity to conjugate real innovation with operations, a clear vision of the future with a pragmatic approach to present, a different mindset to improve everyday life.”
Paola Simona Pavero
Senior Communication Project Manager
Felicitas Birkner
“She is an excellent team player, loves involving people and is always open to new ideas. Her passion for diversity and inclusion´s topic have made our club being unique and attract people from every part of the world and with any kind of professional background. Katia has also excellent networking & communication skills, is extremely goal oriented and always prone to learn.”
Felicitas Birkner
"Tomorrow is our Home" CDO I Transformation - People & Culture - Leadership I Coaching & Training I Speaker I Autorin I Women in IT Awards Winner2019
Simone Dappert
“I met Katia late 2012 when she started the initiative for a Munich chapter of the Professional Women´s Network. Like so many others I was inspired by her passionate yet well organized way of setting up a volunteer organization in a foreign country, with people of all different backgrounds and motives and look, what she has made out if it!”
Simone Dappert
Recruiting, Assessment, Training, Coaching
Betina Mazzarino - Limbica
“I had the pleasure of working under Katia Triggiani’s leadership while she was the President of PWN Chapter Munich —a global for a non-profit organization. She’s not only a result driven and loyal perfectionist, but also an inspiring and very reliable professional. Goal oriented, methodical, and with a strategic mindset, as a leader, she invests time and energy in building a strong team synergy, taking care of its members and its results. No matter how difficult and intense things may look, she always remains calm and focused. This rare mix of drive, productivity and ambition always set a great example for the rest of the members of the board.”
Betina Mazzarino - Limbica
Limbica | Executive Thought Partner | Connecting the dots forward. Cracking the echo chambers. Breaking Execution Deadlocks
Paula Seipel
“I have the pleasure to work together with Katia since more than one year now. Since day one I highly appreciate her open mind, networking competencies and her motivation to always drive business. Especially her proactivity, creativity and out-of-the box thinking are an inspiration to me. I would always gladly work with Katia or recommend her without hesitation.”
Paula Seipel
Instructional Designer & Trainer with a passion for AI @ E.ON Digital Technology 🤖
Jana Pastore
“By walking into the room she drives an effective collaboration, trust environment that everyone is open to brainstorm and contribute. Katia is emphatic, provides strong evidence of business ownership and excels at marketing and sales programs management, people motivation and cross group partnership. She has great ideas, knows how to make alignments and stays on top of every process stage to ensure expected is achieved.”
Jana Pastore
Sr. Business Analyst Renal Care DACH at Baxter International Inc.
Anna Kopp
“Katia and I have worked together at Microsoft. She is a very dedicated and passionate professional. She always in every situation strives for doing the right thing for our company while giving customers excellent service. She is a learner, loves to develop herself and on top of all that she is a nice person to work with, a team player and someone who is always ready to roll up their sleeves!”
Anna Kopp
Director Microsoft Digital Germany (CIO/CDO) and Regional Office Lead Munich HQ, TEDx Talker and Keynote Speaker, Global Executive Co-Chair Women@Microsoft
Liz 🎙 Howard
“Katia‘s ability to lead any team is an understatement. Her professional attitude, her ability to comprehend each member of her team and client, is a gift! Katia leads with a quiet strength combined with compassion! Her knowledge with years of experience of today’s IT market is more than excellent, Katia is the Go-To Expert! Liz Howard, Founder Soulfood-Seminars”
Liz 🎙 Howard
TEDx Speaker | Spiritual Voice Expert & Healer | Author | Founder of Soulfood Voice Retreats, Seminars & Veterans Initiative
Fuat Kirikci
“At Microsoft, I had the opportunity to work together with Katia. Katia is an absolute team player and power woman: reliable, integer, honest, inspirational, professional, a sales- and project management expert and on top very much fun to work with. Katia, I hope we get the chance to work together again and wish you all the best for your future!”
Fuat Kirikci
Put AI to work for people
Michael von Hamm
“I believe Katia`s superpowers are (1) ownership as she is really focusing on her partners needs, always trying to find a path to green, (2) delivering results through quick wins but also long-term results within defined marketing campaigns with Tier 1 partners in EU, and (3) earn trust, being transparent in her positive communication and setting the appropriated expectations to partners/customers.”
Michael von Hamm
Manager Business Development , B2B
Mayte G.
“Katia is passionate about marketing and a great team player! She is always looking for new creative ideas to drive amazing customer experiences and make them happen. It was a pleasure to work in the same team at Amazon Alexa!”
Mayte G.
Senior Brand Manager | Prime Video | Amazon
Alexandra Hartung
“Dear Katia, working closely with you over the last couple of months is a real pleasure. Your passion for female leadership, thinking beyond the usual paths e.g. on which platforms to be present and how a good (re)presentation could look like is really admiring! Looking forward to many more joint projects especially in the area of diversity and inclusion.”
Alexandra Hartung
Head of Medium Enterprise Germany
Anja Fordon
“Working with Katia is an absolute bliss. She is a senior marketing expert with deep roots in putting the costumers or consumers first. From the first day on, working with Katia has been an inspiration. Her ideas are well thought through and go beyond the "normal" marketing playbooks which I really love. She questions the staus quo, is super resilient and a true power house. On top of her professional expertise, Katia is a strong advocate for diversity and social equity which is what the world needs now more than ever. Any organisation would be happy to have her!”
AF
Senior Brand Marketing Specialist, advocacy manager, content marketing manager, author, book lover and storytelling ambassador. I create and develop brand, content marketing & storytelling strategies.
Stefan Moll
“Dear Katia, thanks so much for the great collaboration with TA for the herCAREER event and also in the Women@Workday DACH team. It is such a pleasure working with you with your drive, guidance and extremely positive can do attitude. Your passion for female leadership and creating an inclusive environment is contagious and radiates on the people around you. Thanks,”
Stefan Moll
Principal Talent Acquisition Partner EMEA - finding the best sales talents #wdaylife
Maria Elisa Fontanelli
“Avevo delle sfide personali che volevo superare attraverso il coaching e Katia ha saputo guidarmi ad elevare i miei standard! E' incredibile quanta consapevolezza è riuscita a generare in me durante il percorso. Katia hai una grande capacità di ascolto che mi ha allenato alla riflessione quella vera che produce risultato! Grazie di cuore. Mary”
Maria Elisa Fontanelli
ICF ACC Coach | Giovani & aziende | Crescita personale & professionale | Formazione per team efficaci
Christina Haeussler (Häußler)
“Katia is really a great pleasure to work with. With empathy and focus she managed the coaching process. Her ability to ask the right questions at the right time is magic- it made me re-thinking situations and I was able to overcome challenges with Katias help. Thank you, Katia.”
Christina Haeussler (Häußler)
Senior Project Manager bei SThree
Valentina Pizzo
“Katia as a coach is a model of professionalism and dedication. She has passionately acquired a diverse range of knowledge and tools, which she skillfully tailors to meet her clients' needs. She has a talent for balancing empathy with a sharp application of coaching techniques. Her extensive experience in the corporate world makes her the ideal coach for those facing high-level professional challenges.”
Valentina Pizzo
Coaching forense per vivere la professione in modo più sostenibile e felice
Catarina Almeida
“Katia is very kind, she listens carefully and asks the perfect questions. She makes you think about life, your priorities, and question your beliefs. I recommend Katia, if you want to look deep inside you.”
Catarina Almeida
Investment Analyst @ AM Investment Management | Teaching Personal Finance @ Financas Para Todos
Carlo Perfetto
“I highly recommend Katia as a coach of outstanding quality and integrity. She is deeply responsible, demonstrates a strong work ethic, and approaches her practice with great professionalism and care. One of her key strengths is her openness to feedback: she actively seeks it, reflects on it thoughtfully, and applies it consistently to improve her work. Katia combines reliability, ethical awareness, and a genuine commitment to continuous learning, making her a trusted and effective coach.”
Carlo Perfetto
Slow enough to think. Clear enough to act. Navigating complexity with coaches and leaders.
Costanza Cecconi
“I had the pleasure of working with Katia as a coach during a phase of reflection and growth. Our work together helped me gain clarity, refocus my priorities and translate this increased awareness into concrete and sustainable actions. Katia combines a deep ability to listen with a structured and pragmatic approach. A coaching journey with Katia is not just an exercise in introspection, but a true investment in one's effectiveness, leadership, and alignment between who you are and what you do.”
Costanza Cecconi
Global Medical Partnership Lead, Viatris
Costanza Cecconi
“I had the pleasure of working with Katia as a coach during a phase of reflection and growth. Our work together helped me gain clarity, refocus my priorities and translate this increased awareness into concrete and sustainable actions. Katia combines a deep ability to listen with a structured and pragmatic approach. A coaching journey with Katia is not just an exercise in introspection, but a true investment in one's effectiveness, leadership, and alignment between who you are and what you do.”
Costanza Cecconi
Global Medical Partnership Lead, Viatris
Boglárka Kelemen
“I had the pleasure of working with Katia over 10 coaching sessions, which proved to be a truly transformative experience. Katia helped me define a clear career direction and provided strong support throughout the process. Within six months, I successfully transitioned into a new field aligned with my long-term goals.”
Boglárka Kelemen
FP&A Lead Analyst at Diageo
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Personal branding that respects your values and your pace

Personal branding is only effective when it’s built on truth, consistency, and a message you can stand behind. My background in marketing and business development shaped how I understand perception, positioning, and the psychology of influence. Coaching added the ability to translate that insight into people, their stories, their choices, and the way they show up.

If you want support that brings both worlds together, the strategic structure of branding and the depth of coaching, we can explore the direction that best fits your goals.

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KATIA TRIGGIANI
Marketing Yourself Forward book
NEW RELEASE · 2026
The book is out now

The book I almost
didn't write

After years in corporate, I reached a point where the metrics, meetings, and milestones no longer aligned with the meaning I was looking for. Marketing Yourself Forward was born from the moments I nearly walked away.

This book brings together marketing insight, personal evolution, and the understanding that your story and lived experience can become your strongest professional advantage.

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