triggiani-coach-KTC_dark
Coach | Consultant | Entrepreneur

Lead change in a world that never stops changing.

Find clarity when the pace of change accelerates, strengthen the confidence to lead through complexity, and build the kind of connection that keeps people and progress aligned.

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What keeps people and organisations aligned

The anchors of meaningful progress

Clarity, confidence, and connection are what keep organisations coherent through change and what help individuals stay steady when the world refuses to slow down.

Working at the intersection of business and human behaviour, I combine strategic thinking with self-awareness, while using communication as the bridge that enables people and organisations to:

See complexity clearly, so decisions feel grounded instead of reactive.

Strengthen the confidence to lead through ambiguity and transition.

Build communication cultures that connect strategy, people, and purpose.

Create alignment between ambition, wellbeing, and sustainable growth.

Develop leadership that’s both competent and deeply human.

Whether you’re leading a team, guiding an organisation through change, or redefining your own direction, this is the work that turns awareness into alignment and alignment into lasting progress.

Honoured to support change within remarkable companies

Workday T Mobile PWN Microsoft ICF Fujitsu Fondazione Ortygia Femme Palette ESCP Amiga Amazon Ashoka Doujak Alpitour Kearney Viatris Workday T Mobile PWN Microsoft ICF Fujitsu Fondazione Ortygia Femme Palette ESCP Amiga Amazon Ashoka Doujak Alpitour Kearney Viatris
About me

Bridging business, leadership, and the human mind

For more than two decades, my work has moved between boardrooms and coaching rooms, from shaping go-to-market strategies at Microsoft, Amazon, and T-Systems to guiding leaders through change, uncertainty, and transformation. 

I’ve always believed that the way we lead, communicate, and make decisions is deeply human. Behind every strategy is a nervous system, a set of emotions, and a story we tell ourselves about what’s possible. 

Today, I wear many hats, being an executive coach, marketing consultant, corporate trainer, and aspiring author. Each role allows me to meet people where they are, whether it’s a leadership team navigating complexity, a professional redefining their next chapter, or an organisation ready to align culture with purpose.

In their words…

Short notes from leaders and teams I’ve worked with

Paola Simona Pavero
“Before starting the usual recommendation I’d like to focus on the elements of real distinction in the merits and skills. I believe that the professional path Katia is going through demonstrates the lucid interpretation of the market environment and phenomenon and the propensity to conjugate real innovation with operations, a clear vision of the future with a pragmatic approach to present, a different mindset to improve everyday life.”
Paola Simona Pavero
Senior Communication Project Manager
Betina Mazzarino - Limbica
“I had the pleasure of working under Katia Triggiani’s leadership while she was the President of PWN Chapter Munich —a global for a non-profit organization. She’s not only a result driven and loyal perfectionist, but also an inspiring and very reliable professional. Goal oriented, methodical, and with a strategic mindset, as a leader, she invests time and energy in building a strong team synergy, taking care of its members and its results. No matter how difficult and intense things may look, she always remains calm and focused. This rare mix of drive, productivity and ambition always set a great example for the rest of the members of the board.”
Betina Mazzarino - Limbica
Limbica | Executive Thought Partner | Connecting the dots forward. Cracking the echo chambers. Breaking Execution Deadlocks
Michael von Hamm
“I believe Katia`s superpowers are (1) ownership as she is really focusing on her partners needs, always trying to find a path to green, (2) delivering results through quick wins but also long-term results within defined marketing campaigns with Tier 1 partners in EU, and (3) earn trust, being transparent in her positive communication and setting the appropriated expectations to partners/customers.”
Michael von Hamm
Manager Business Development , B2B
Anja Fordon
“Working with Katia is an absolute bliss. She is a senior marketing expert with deep roots in putting the costumers or consumers first. From the first day on, working with Katia has been an inspiration. Her ideas are well thought through and go beyond the "normal" marketing playbooks which I really love. She questions the staus quo, is super resilient and a true power house. On top of her professional expertise, Katia is a strong advocate for diversity and social equity which is what the world needs now more than ever. Any organisation would be happy to have her!”
AF
Senior Brand Marketing Specialist, advocacy manager, content marketing manager, author, book lover and storytelling ambassador. I create and develop brand, content marketing & storytelling strategies.
Christina Haeussler (Häußler)
“Katia is really a great pleasure to work with. With empathy and focus she managed the coaching process. Her ability to ask the right questions at the right time is magic- it made me re-thinking situations and I was able to overcome challenges with Katias help. Thank you, Katia.”
Christina Haeussler (Häußler)
Senior Project Manager bei SThree
Carlo Perfetto
“I highly recommend Katia as a coach of outstanding quality and integrity. She is deeply responsible, demonstrates a strong work ethic, and approaches her practice with great professionalism and care. One of her key strengths is her openness to feedback: she actively seeks it, reflects on it thoughtfully, and applies it consistently to improve her work. Katia combines reliability, ethical awareness, and a genuine commitment to continuous learning, making her a trusted and effective coach.”
Carlo Perfetto
Slow enough to think. Clear enough to act. Navigating complexity with coaches and leaders.
Paola Simona Pavero
“Before starting the usual recommendation I’d like to focus on the elements of real distinction in the merits and skills. I believe that the professional path Katia is going through demonstrates the lucid interpretation of the market environment and phenomenon and the propensity to conjugate real innovation with operations, a clear vision of the future with a pragmatic approach to present, a different mindset to improve everyday life.”
Paola Simona Pavero
Senior Communication Project Manager
Betina Mazzarino - Limbica
“I had the pleasure of working under Katia Triggiani’s leadership while she was the President of PWN Chapter Munich —a global for a non-profit organization. She’s not only a result driven and loyal perfectionist, but also an inspiring and very reliable professional. Goal oriented, methodical, and with a strategic mindset, as a leader, she invests time and energy in building a strong team synergy, taking care of its members and its results. No matter how difficult and intense things may look, she always remains calm and focused. This rare mix of drive, productivity and ambition always set a great example for the rest of the members of the board.”
Betina Mazzarino - Limbica
Limbica | Executive Thought Partner | Connecting the dots forward. Cracking the echo chambers. Breaking Execution Deadlocks
Michael von Hamm
“I believe Katia`s superpowers are (1) ownership as she is really focusing on her partners needs, always trying to find a path to green, (2) delivering results through quick wins but also long-term results within defined marketing campaigns with Tier 1 partners in EU, and (3) earn trust, being transparent in her positive communication and setting the appropriated expectations to partners/customers.”
Michael von Hamm
Manager Business Development , B2B
Anja Fordon
“Working with Katia is an absolute bliss. She is a senior marketing expert with deep roots in putting the costumers or consumers first. From the first day on, working with Katia has been an inspiration. Her ideas are well thought through and go beyond the "normal" marketing playbooks which I really love. She questions the staus quo, is super resilient and a true power house. On top of her professional expertise, Katia is a strong advocate for diversity and social equity which is what the world needs now more than ever. Any organisation would be happy to have her!”
AF
Senior Brand Marketing Specialist, advocacy manager, content marketing manager, author, book lover and storytelling ambassador. I create and develop brand, content marketing & storytelling strategies.
Christina Haeussler (Häußler)
“Katia is really a great pleasure to work with. With empathy and focus she managed the coaching process. Her ability to ask the right questions at the right time is magic- it made me re-thinking situations and I was able to overcome challenges with Katias help. Thank you, Katia.”
Christina Haeussler (Häußler)
Senior Project Manager bei SThree
Carlo Perfetto
“I highly recommend Katia as a coach of outstanding quality and integrity. She is deeply responsible, demonstrates a strong work ethic, and approaches her practice with great professionalism and care. One of her key strengths is her openness to feedback: she actively seeks it, reflects on it thoughtfully, and applies it consistently to improve her work. Katia combines reliability, ethical awareness, and a genuine commitment to continuous learning, making her a trusted and effective coach.”
Carlo Perfetto
Slow enough to think. Clear enough to act. Navigating complexity with coaches and leaders.
Paula Seipel
“I have the pleasure to work together with Katia since more than one year now. Since day one I highly appreciate her open mind, networking competencies and her motivation to always drive business. Especially her proactivity, creativity and out-of-the box thinking are an inspiration to me. I would always gladly work with Katia or recommend her without hesitation.”
Paula Seipel
Instructional Designer & Trainer with a passion for AI @ E.ON Digital Technology 🤖
Liz 🎙 Howard
“Katia‘s ability to lead any team is an understatement. Her professional attitude, her ability to comprehend each member of her team and client, is a gift! Katia leads with a quiet strength combined with compassion! Her knowledge with years of experience of today’s IT market is more than excellent, Katia is the Go-To Expert! Liz Howard, Founder Soulfood-Seminars”
Liz 🎙 Howard
TEDx Speaker | Spiritual Voice Expert & Healer | Author | Founder of Soulfood Voice Retreats, Seminars & Veterans Initiative
Mayte G.
“Katia is passionate about marketing and a great team player! She is always looking for new creative ideas to drive amazing customer experiences and make them happen. It was a pleasure to work in the same team at Amazon Alexa!”
Mayte G.
Senior Brand Manager | Prime Video | Amazon
Stefan Moll
“Dear Katia, thanks so much for the great collaboration with TA for the herCAREER event and also in the Women@Workday DACH team. It is such a pleasure working with you with your drive, guidance and extremely positive can do attitude. Your passion for female leadership and creating an inclusive environment is contagious and radiates on the people around you. Thanks,”
Stefan Moll
Principal Talent Acquisition Partner EMEA - finding the best sales talents #wdaylife
Costanza Cecconi
“I had the pleasure of working with Katia as a coach during a phase of reflection and growth. Our work together helped me gain clarity, refocus my priorities and translate this increased awareness into concrete and sustainable actions. Katia combines a deep ability to listen with a structured and pragmatic approach. A coaching journey with Katia is not just an exercise in introspection, but a true investment in one's effectiveness, leadership, and alignment between who you are and what you do.”
Costanza Cecconi
Global Medical Partnership Lead, Viatris
Paula Seipel
“I have the pleasure to work together with Katia since more than one year now. Since day one I highly appreciate her open mind, networking competencies and her motivation to always drive business. Especially her proactivity, creativity and out-of-the box thinking are an inspiration to me. I would always gladly work with Katia or recommend her without hesitation.”
Paula Seipel
Instructional Designer & Trainer with a passion for AI @ E.ON Digital Technology 🤖
Liz 🎙 Howard
“Katia‘s ability to lead any team is an understatement. Her professional attitude, her ability to comprehend each member of her team and client, is a gift! Katia leads with a quiet strength combined with compassion! Her knowledge with years of experience of today’s IT market is more than excellent, Katia is the Go-To Expert! Liz Howard, Founder Soulfood-Seminars”
Liz 🎙 Howard
TEDx Speaker | Spiritual Voice Expert & Healer | Author | Founder of Soulfood Voice Retreats, Seminars & Veterans Initiative
Mayte G.
“Katia is passionate about marketing and a great team player! She is always looking for new creative ideas to drive amazing customer experiences and make them happen. It was a pleasure to work in the same team at Amazon Alexa!”
Mayte G.
Senior Brand Manager | Prime Video | Amazon
Stefan Moll
“Dear Katia, thanks so much for the great collaboration with TA for the herCAREER event and also in the Women@Workday DACH team. It is such a pleasure working with you with your drive, guidance and extremely positive can do attitude. Your passion for female leadership and creating an inclusive environment is contagious and radiates on the people around you. Thanks,”
Stefan Moll
Principal Talent Acquisition Partner EMEA - finding the best sales talents #wdaylife
Costanza Cecconi
“I had the pleasure of working with Katia as a coach during a phase of reflection and growth. Our work together helped me gain clarity, refocus my priorities and translate this increased awareness into concrete and sustainable actions. Katia combines a deep ability to listen with a structured and pragmatic approach. A coaching journey with Katia is not just an exercise in introspection, but a true investment in one's effectiveness, leadership, and alignment between who you are and what you do.”
Costanza Cecconi
Global Medical Partnership Lead, Viatris
Simone Dappert
“I met Katia late 2012 when she started the initiative for a Munich chapter of the Professional Women´s Network. Like so many others I was inspired by her passionate yet well organized way of setting up a volunteer organization in a foreign country, with people of all different backgrounds and motives and look, what she has made out if it!”
Simone Dappert
Recruiting, Assessment, Training, Coaching
Jana Pastore
“By walking into the room she drives an effective collaboration, trust environment that everyone is open to brainstorm and contribute. Katia is emphatic, provides strong evidence of business ownership and excels at marketing and sales programs management, people motivation and cross group partnership. She has great ideas, knows how to make alignments and stays on top of every process stage to ensure expected is achieved.”
Jana Pastore
Sr. Business Analyst Renal Care DACH at Baxter International Inc.
Fuat Kirikci
“At Microsoft, I had the opportunity to work together with Katia. Katia is an absolute team player and power woman: reliable, integer, honest, inspirational, professional, a sales- and project management expert and on top very much fun to work with. Katia, I hope we get the chance to work together again and wish you all the best for your future!”
Fuat Kirikci
Put AI to work for people
Maria Elisa Fontanelli
“Avevo delle sfide personali che volevo superare attraverso il coaching e Katia ha saputo guidarmi ad elevare i miei standard! E' incredibile quanta consapevolezza è riuscita a generare in me durante il percorso. Katia hai una grande capacità di ascolto che mi ha allenato alla riflessione quella vera che produce risultato! Grazie di cuore. Mary”
Maria Elisa Fontanelli
ICF ACC Coach | Giovani & aziende | Crescita personale & professionale | Formazione per team efficaci
Catarina Almeida
“Katia is very kind, she listens carefully and asks the perfect questions. She makes you think about life, your priorities, and question your beliefs. I recommend Katia, if you want to look deep inside you.”
Catarina Almeida
Investment Analyst @ AM Investment Management | Teaching Personal Finance @ Financas Para Todos
Costanza Cecconi
“I had the pleasure of working with Katia as a coach during a phase of reflection and growth. Our work together helped me gain clarity, refocus my priorities and translate this increased awareness into concrete and sustainable actions. Katia combines a deep ability to listen with a structured and pragmatic approach. A coaching journey with Katia is not just an exercise in introspection, but a true investment in one's effectiveness, leadership, and alignment between who you are and what you do.”
Costanza Cecconi
Global Medical Partnership Lead, Viatris
Simone Dappert
“I met Katia late 2012 when she started the initiative for a Munich chapter of the Professional Women´s Network. Like so many others I was inspired by her passionate yet well organized way of setting up a volunteer organization in a foreign country, with people of all different backgrounds and motives and look, what she has made out if it!”
Simone Dappert
Recruiting, Assessment, Training, Coaching
Jana Pastore
“By walking into the room she drives an effective collaboration, trust environment that everyone is open to brainstorm and contribute. Katia is emphatic, provides strong evidence of business ownership and excels at marketing and sales programs management, people motivation and cross group partnership. She has great ideas, knows how to make alignments and stays on top of every process stage to ensure expected is achieved.”
Jana Pastore
Sr. Business Analyst Renal Care DACH at Baxter International Inc.
Fuat Kirikci
“At Microsoft, I had the opportunity to work together with Katia. Katia is an absolute team player and power woman: reliable, integer, honest, inspirational, professional, a sales- and project management expert and on top very much fun to work with. Katia, I hope we get the chance to work together again and wish you all the best for your future!”
Fuat Kirikci
Put AI to work for people
Maria Elisa Fontanelli
“Avevo delle sfide personali che volevo superare attraverso il coaching e Katia ha saputo guidarmi ad elevare i miei standard! E' incredibile quanta consapevolezza è riuscita a generare in me durante il percorso. Katia hai una grande capacità di ascolto che mi ha allenato alla riflessione quella vera che produce risultato! Grazie di cuore. Mary”
Maria Elisa Fontanelli
ICF ACC Coach | Giovani & aziende | Crescita personale & professionale | Formazione per team efficaci
Catarina Almeida
“Katia is very kind, she listens carefully and asks the perfect questions. She makes you think about life, your priorities, and question your beliefs. I recommend Katia, if you want to look deep inside you.”
Catarina Almeida
Investment Analyst @ AM Investment Management | Teaching Personal Finance @ Financas Para Todos
Costanza Cecconi
“I had the pleasure of working with Katia as a coach during a phase of reflection and growth. Our work together helped me gain clarity, refocus my priorities and translate this increased awareness into concrete and sustainable actions. Katia combines a deep ability to listen with a structured and pragmatic approach. A coaching journey with Katia is not just an exercise in introspection, but a true investment in one's effectiveness, leadership, and alignment between who you are and what you do.”
Costanza Cecconi
Global Medical Partnership Lead, Viatris
Paola Simona Pavero
“Before starting the usual recommendation I’d like to focus on the elements of real distinction in the merits and skills. I believe that the professional path Katia is going through demonstrates the lucid interpretation of the market environment and phenomenon and the propensity to conjugate real innovation with operations, a clear vision of the future with a pragmatic approach to present, a different mindset to improve everyday life.”
Paola Simona Pavero
Senior Communication Project Manager
Simone Dappert
“I met Katia late 2012 when she started the initiative for a Munich chapter of the Professional Women´s Network. Like so many others I was inspired by her passionate yet well organized way of setting up a volunteer organization in a foreign country, with people of all different backgrounds and motives and look, what she has made out if it!”
Simone Dappert
Recruiting, Assessment, Training, Coaching
Betina Mazzarino - Limbica
“I had the pleasure of working under Katia Triggiani’s leadership while she was the President of PWN Chapter Munich —a global for a non-profit organization. She’s not only a result driven and loyal perfectionist, but also an inspiring and very reliable professional. Goal oriented, methodical, and with a strategic mindset, as a leader, she invests time and energy in building a strong team synergy, taking care of its members and its results. No matter how difficult and intense things may look, she always remains calm and focused. This rare mix of drive, productivity and ambition always set a great example for the rest of the members of the board.”
Betina Mazzarino - Limbica
Limbica | Executive Thought Partner | Connecting the dots forward. Cracking the echo chambers. Breaking Execution Deadlocks
Paula Seipel
“I have the pleasure to work together with Katia since more than one year now. Since day one I highly appreciate her open mind, networking competencies and her motivation to always drive business. Especially her proactivity, creativity and out-of-the box thinking are an inspiration to me. I would always gladly work with Katia or recommend her without hesitation.”
Paula Seipel
Instructional Designer & Trainer with a passion for AI @ E.ON Digital Technology 🤖
Jana Pastore
“By walking into the room she drives an effective collaboration, trust environment that everyone is open to brainstorm and contribute. Katia is emphatic, provides strong evidence of business ownership and excels at marketing and sales programs management, people motivation and cross group partnership. She has great ideas, knows how to make alignments and stays on top of every process stage to ensure expected is achieved.”
Jana Pastore
Sr. Business Analyst Renal Care DACH at Baxter International Inc.
Liz 🎙 Howard
“Katia‘s ability to lead any team is an understatement. Her professional attitude, her ability to comprehend each member of her team and client, is a gift! Katia leads with a quiet strength combined with compassion! Her knowledge with years of experience of today’s IT market is more than excellent, Katia is the Go-To Expert! Liz Howard, Founder Soulfood-Seminars”
Liz 🎙 Howard
TEDx Speaker | Spiritual Voice Expert & Healer | Author | Founder of Soulfood Voice Retreats, Seminars & Veterans Initiative
Fuat Kirikci
“At Microsoft, I had the opportunity to work together with Katia. Katia is an absolute team player and power woman: reliable, integer, honest, inspirational, professional, a sales- and project management expert and on top very much fun to work with. Katia, I hope we get the chance to work together again and wish you all the best for your future!”
Fuat Kirikci
Put AI to work for people
Michael von Hamm
“I believe Katia`s superpowers are (1) ownership as she is really focusing on her partners needs, always trying to find a path to green, (2) delivering results through quick wins but also long-term results within defined marketing campaigns with Tier 1 partners in EU, and (3) earn trust, being transparent in her positive communication and setting the appropriated expectations to partners/customers.”
Michael von Hamm
Manager Business Development , B2B
Mayte G.
“Katia is passionate about marketing and a great team player! She is always looking for new creative ideas to drive amazing customer experiences and make them happen. It was a pleasure to work in the same team at Amazon Alexa!”
Mayte G.
Senior Brand Manager | Prime Video | Amazon
Anja Fordon
“Working with Katia is an absolute bliss. She is a senior marketing expert with deep roots in putting the costumers or consumers first. From the first day on, working with Katia has been an inspiration. Her ideas are well thought through and go beyond the "normal" marketing playbooks which I really love. She questions the staus quo, is super resilient and a true power house. On top of her professional expertise, Katia is a strong advocate for diversity and social equity which is what the world needs now more than ever. Any organisation would be happy to have her!”
AF
Senior Brand Marketing Specialist, advocacy manager, content marketing manager, author, book lover and storytelling ambassador. I create and develop brand, content marketing & storytelling strategies.
Stefan Moll
“Dear Katia, thanks so much for the great collaboration with TA for the herCAREER event and also in the Women@Workday DACH team. It is such a pleasure working with you with your drive, guidance and extremely positive can do attitude. Your passion for female leadership and creating an inclusive environment is contagious and radiates on the people around you. Thanks,”
Stefan Moll
Principal Talent Acquisition Partner EMEA - finding the best sales talents #wdaylife
Maria Elisa Fontanelli
“Avevo delle sfide personali che volevo superare attraverso il coaching e Katia ha saputo guidarmi ad elevare i miei standard! E' incredibile quanta consapevolezza è riuscita a generare in me durante il percorso. Katia hai una grande capacità di ascolto che mi ha allenato alla riflessione quella vera che produce risultato! Grazie di cuore. Mary”
Maria Elisa Fontanelli
ICF ACC Coach | Giovani & aziende | Crescita personale & professionale | Formazione per team efficaci
Christina Haeussler (Häußler)
“Katia is really a great pleasure to work with. With empathy and focus she managed the coaching process. Her ability to ask the right questions at the right time is magic- it made me re-thinking situations and I was able to overcome challenges with Katias help. Thank you, Katia.”
Christina Haeussler (Häußler)
Senior Project Manager bei SThree
Catarina Almeida
“Katia is very kind, she listens carefully and asks the perfect questions. She makes you think about life, your priorities, and question your beliefs. I recommend Katia, if you want to look deep inside you.”
Catarina Almeida
Investment Analyst @ AM Investment Management | Teaching Personal Finance @ Financas Para Todos
Carlo Perfetto
“I highly recommend Katia as a coach of outstanding quality and integrity. She is deeply responsible, demonstrates a strong work ethic, and approaches her practice with great professionalism and care. One of her key strengths is her openness to feedback: she actively seeks it, reflects on it thoughtfully, and applies it consistently to improve her work. Katia combines reliability, ethical awareness, and a genuine commitment to continuous learning, making her a trusted and effective coach.”
Carlo Perfetto
Slow enough to think. Clear enough to act. Navigating complexity with coaches and leaders.
Costanza Cecconi
“I had the pleasure of working with Katia as a coach during a phase of reflection and growth. Our work together helped me gain clarity, refocus my priorities and translate this increased awareness into concrete and sustainable actions. Katia combines a deep ability to listen with a structured and pragmatic approach. A coaching journey with Katia is not just an exercise in introspection, but a true investment in one's effectiveness, leadership, and alignment between who you are and what you do.”
Costanza Cecconi
Global Medical Partnership Lead, Viatris
Costanza Cecconi
“I had the pleasure of working with Katia as a coach during a phase of reflection and growth. Our work together helped me gain clarity, refocus my priorities and translate this increased awareness into concrete and sustainable actions. Katia combines a deep ability to listen with a structured and pragmatic approach. A coaching journey with Katia is not just an exercise in introspection, but a true investment in one's effectiveness, leadership, and alignment between who you are and what you do.”
Costanza Cecconi
Global Medical Partnership Lead, Viatris
Paola Simona Pavero
“Before starting the usual recommendation I’d like to focus on the elements of real distinction in the merits and skills. I believe that the professional path Katia is going through demonstrates the lucid interpretation of the market environment and phenomenon and the propensity to conjugate real innovation with operations, a clear vision of the future with a pragmatic approach to present, a different mindset to improve everyday life.”
Paola Simona Pavero
Senior Communication Project Manager
Simone Dappert
“I met Katia late 2012 when she started the initiative for a Munich chapter of the Professional Women´s Network. Like so many others I was inspired by her passionate yet well organized way of setting up a volunteer organization in a foreign country, with people of all different backgrounds and motives and look, what she has made out if it!”
Simone Dappert
Recruiting, Assessment, Training, Coaching
Betina Mazzarino - Limbica
“I had the pleasure of working under Katia Triggiani’s leadership while she was the President of PWN Chapter Munich —a global for a non-profit organization. She’s not only a result driven and loyal perfectionist, but also an inspiring and very reliable professional. Goal oriented, methodical, and with a strategic mindset, as a leader, she invests time and energy in building a strong team synergy, taking care of its members and its results. No matter how difficult and intense things may look, she always remains calm and focused. This rare mix of drive, productivity and ambition always set a great example for the rest of the members of the board.”
Betina Mazzarino - Limbica
Limbica | Executive Thought Partner | Connecting the dots forward. Cracking the echo chambers. Breaking Execution Deadlocks
Paula Seipel
“I have the pleasure to work together with Katia since more than one year now. Since day one I highly appreciate her open mind, networking competencies and her motivation to always drive business. Especially her proactivity, creativity and out-of-the box thinking are an inspiration to me. I would always gladly work with Katia or recommend her without hesitation.”
Paula Seipel
Instructional Designer & Trainer with a passion for AI @ E.ON Digital Technology 🤖
Jana Pastore
“By walking into the room she drives an effective collaboration, trust environment that everyone is open to brainstorm and contribute. Katia is emphatic, provides strong evidence of business ownership and excels at marketing and sales programs management, people motivation and cross group partnership. She has great ideas, knows how to make alignments and stays on top of every process stage to ensure expected is achieved.”
Jana Pastore
Sr. Business Analyst Renal Care DACH at Baxter International Inc.
Liz 🎙 Howard
“Katia‘s ability to lead any team is an understatement. Her professional attitude, her ability to comprehend each member of her team and client, is a gift! Katia leads with a quiet strength combined with compassion! Her knowledge with years of experience of today’s IT market is more than excellent, Katia is the Go-To Expert! Liz Howard, Founder Soulfood-Seminars”
Liz 🎙 Howard
TEDx Speaker | Spiritual Voice Expert & Healer | Author | Founder of Soulfood Voice Retreats, Seminars & Veterans Initiative
Fuat Kirikci
“At Microsoft, I had the opportunity to work together with Katia. Katia is an absolute team player and power woman: reliable, integer, honest, inspirational, professional, a sales- and project management expert and on top very much fun to work with. Katia, I hope we get the chance to work together again and wish you all the best for your future!”
Fuat Kirikci
Put AI to work for people
Michael von Hamm
“I believe Katia`s superpowers are (1) ownership as she is really focusing on her partners needs, always trying to find a path to green, (2) delivering results through quick wins but also long-term results within defined marketing campaigns with Tier 1 partners in EU, and (3) earn trust, being transparent in her positive communication and setting the appropriated expectations to partners/customers.”
Michael von Hamm
Manager Business Development , B2B
Mayte G.
“Katia is passionate about marketing and a great team player! She is always looking for new creative ideas to drive amazing customer experiences and make them happen. It was a pleasure to work in the same team at Amazon Alexa!”
Mayte G.
Senior Brand Manager | Prime Video | Amazon
Anja Fordon
“Working with Katia is an absolute bliss. She is a senior marketing expert with deep roots in putting the costumers or consumers first. From the first day on, working with Katia has been an inspiration. Her ideas are well thought through and go beyond the "normal" marketing playbooks which I really love. She questions the staus quo, is super resilient and a true power house. On top of her professional expertise, Katia is a strong advocate for diversity and social equity which is what the world needs now more than ever. Any organisation would be happy to have her!”
AF
Senior Brand Marketing Specialist, advocacy manager, content marketing manager, author, book lover and storytelling ambassador. I create and develop brand, content marketing & storytelling strategies.
Stefan Moll
“Dear Katia, thanks so much for the great collaboration with TA for the herCAREER event and also in the Women@Workday DACH team. It is such a pleasure working with you with your drive, guidance and extremely positive can do attitude. Your passion for female leadership and creating an inclusive environment is contagious and radiates on the people around you. Thanks,”
Stefan Moll
Principal Talent Acquisition Partner EMEA - finding the best sales talents #wdaylife
Maria Elisa Fontanelli
“Avevo delle sfide personali che volevo superare attraverso il coaching e Katia ha saputo guidarmi ad elevare i miei standard! E' incredibile quanta consapevolezza è riuscita a generare in me durante il percorso. Katia hai una grande capacità di ascolto che mi ha allenato alla riflessione quella vera che produce risultato! Grazie di cuore. Mary”
Maria Elisa Fontanelli
ICF ACC Coach | Giovani & aziende | Crescita personale & professionale | Formazione per team efficaci
Christina Haeussler (Häußler)
“Katia is really a great pleasure to work with. With empathy and focus she managed the coaching process. Her ability to ask the right questions at the right time is magic- it made me re-thinking situations and I was able to overcome challenges with Katias help. Thank you, Katia.”
Christina Haeussler (Häußler)
Senior Project Manager bei SThree
Catarina Almeida
“Katia is very kind, she listens carefully and asks the perfect questions. She makes you think about life, your priorities, and question your beliefs. I recommend Katia, if you want to look deep inside you.”
Catarina Almeida
Investment Analyst @ AM Investment Management | Teaching Personal Finance @ Financas Para Todos
Carlo Perfetto
“I highly recommend Katia as a coach of outstanding quality and integrity. She is deeply responsible, demonstrates a strong work ethic, and approaches her practice with great professionalism and care. One of her key strengths is her openness to feedback: she actively seeks it, reflects on it thoughtfully, and applies it consistently to improve her work. Katia combines reliability, ethical awareness, and a genuine commitment to continuous learning, making her a trusted and effective coach.”
Carlo Perfetto
Slow enough to think. Clear enough to act. Navigating complexity with coaches and leaders.
Costanza Cecconi
“I had the pleasure of working with Katia as a coach during a phase of reflection and growth. Our work together helped me gain clarity, refocus my priorities and translate this increased awareness into concrete and sustainable actions. Katia combines a deep ability to listen with a structured and pragmatic approach. A coaching journey with Katia is not just an exercise in introspection, but a true investment in one's effectiveness, leadership, and alignment between who you are and what you do.”
Costanza Cecconi
Global Medical Partnership Lead, Viatris
Costanza Cecconi
“I had the pleasure of working with Katia as a coach during a phase of reflection and growth. Our work together helped me gain clarity, refocus my priorities and translate this increased awareness into concrete and sustainable actions. Katia combines a deep ability to listen with a structured and pragmatic approach. A coaching journey with Katia is not just an exercise in introspection, but a true investment in one's effectiveness, leadership, and alignment between who you are and what you do.”
Costanza Cecconi
Global Medical Partnership Lead, Viatris
How we work

The KTC process

Change rarely starts with action. It begins with awareness, the moment we pause long enough to notice what’s really happening in our work, our teams, or ourselves. The KTC process grew out of this understanding:

Know

Every shift starts with seeing clearly. In this phase, we uncover what drives decisions and reactions - our values, emotions, and the context we operate in. When we understand the system around us and within us, clarity becomes possible.

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Transform

Transformation takes that clarity and puts it to work. Together, we explore patterns and perspectives that open new ways of thinking, leading, and collaborating. This is where awareness turns into insight, and insight begins to shape behavior.

triggiani-coach-arrow

Change

Change becomes real through practice. It shows up in communication, leadership, and daily choices that reflect who we are and what we stand for. This final phase turns learning into lived experience, creating cultures and relationships that can hold growth over time.

This process is woven through every engagement I lead, helping people move from understanding to transformation, and from transformation to meaningful, sustained change.

Ready to explore what KTC could look like for you?

From individuals to systems

Growth that reaches every level

Every person and every system reaches moments where what once worked no longer does. That’s where I come in, helping leaders, teams, and organisations find clarity in complexity, connect with what matters, and move forward with confidence.

1. For individuals

Redefine Success on Your Own Terms

Career transitions can feel like a test of identity as much as skill. I support professionals navigating promotion, reinvention, or uncertainty helping them reconnect with their strengths, values, and purpose. 

My work combines leadership coaching with strategic mentoring drawn from 25 years in marketing and business development, helping individuals to:

2. For teams & groups

Build Trust That Works Under Pressure

Every team has its own rhythm, and every culture its own unspoken rules. Through group coaching and facilitated workshops, I help people see the patterns that shape collaboration, communication, and trust. 

As a result, teams learn to:

3. For organisations

Lead With Clarity As Everything’s in Motion

The more complex a business becomes, the more human its leadership needs to be. I work with executives and leadership teams to strengthen clarity under pressure, navigate transitions with integrity, and sustain performance through periods of uncertainty and growth.

Together, we create space for:

Listening as leadership

I know what it feels like not to be heard, and that’s why I listen differently

“Early in my career, I felt invisible in rooms dominated by men. Today, I make sure no voice goes unheard.”

My work is built on the belief that every voice carries insight, and every story adds shape to the system around it. Early in my career, I learned how easily good ideas can disappear when differences are overlooked, gender, culture, language, or simply a unique way of thinking.

That awareness became the foundation of how I coach and consult today. Whether I’m guiding a leadership team through change or working one-to-one, I pay attention to who speaks, who hesitates, and who has not yet been invited in.

Inclusion, to me, is awareness in action. It’s how trust grows, how collaboration deepens, and how organisations evolve beyond sameness. When people feel seen and safe to contribute, innovation follows naturally.

This is the environment I help build where diversity isn’t measured by numbers, but by the quality of conversation and the courage to keep it open.

Empowering leaders and organisations to evolve with confidence and connection

Impact

Experience

Diversity

The Book is out now

Marketing Yourself Forward

After years in corporate, I reached a point where the metrics, meetings, and milestones no longer aligned with the meaning I was looking for. Marketing Yourself Forward was born from the moments I nearly walked away.

This book explores a different approach to career growth that brings together marketing insight, personal evolution, and the understanding that your story, values, and lived experience can become your strongest professional advantage.

The book is now available. You can download a free excerpt to get a feel for the ideas inside, or purchase your copy on Amazon.

Subscription Form Book Download
Change begins the moment you pause and reflect

Every transformation starts with a conversation

After spending years leading marketing and strategy across global organisations, I learned that real change comes from people who understand themselves and their systems deeply enough to move them forward.

My work now brings that understanding to leaders, teams, and organisations ready to evolve, combining evidence-based leadership coaching, systemic consulting, and strategic communication to turn insight into measurable growth.

If you’re navigating transition, scaling culture, or shaping your next chapter, let’s explore how this awareness can become your competitive advantage.

Thoughts on leadership and work

Stop blaming Gen Z

Gen Z is fragile. Millennials are entitled. Gen X is cynical. Boomers won’t let go. We’ve all heard the stereotypes.....

Read More
KATIA TRIGGIANI
Marketing Yourself Forward book
NEW RELEASE · 2026
The book is out now

The book I almost
didn't write

After years in corporate, I reached a point where the metrics, meetings, and milestones no longer aligned with the meaning I was looking for. Marketing Yourself Forward was born from the moments I nearly walked away.

This book brings together marketing insight, personal evolution, and the understanding that your story and lived experience can become your strongest professional advantage.

OR
Get Your Copy on Amazon