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Katia Triggiani

Coach · Consultant · Entrepreneur

Lead change in a world that never stops changing.

Find clarity when the pace of change accelerates, strengthen the confidence to lead through complexity, and build the kind of connection that keeps people and progress aligned.

  • ICF-PCC
  • EMCC Senior Practitioner
  • Ex Microsoft · Amazon · T-Systems
Katia Triggiani, executive and business coach

What keeps people and organisations aligned

The anchors of meaningful progress

Clarity, confidence, and connection are what keep organisations coherent through change and what help individuals stay steady when the world refuses to slow down. Working at the intersection of business and human behaviour, I combine strategic thinking with self-awareness, while using communication as the bridge that enables people and organisations to:
  1. See complexity clearly, so decisions feel grounded instead of reactive.

  2. Strengthen the confidence to lead through ambiguity and transition.

  3. Build communication cultures that connect strategy, people, and purpose.

  4. Create alignment between ambition, wellbeing, and sustainable growth.

  5. Develop leadership that’s both competent and deeply human.

Whether you’re leading a team, guiding an organisation through change, or redefining your own direction, this is the work that turns awareness into alignment and alignment into lasting progress.

Honoured to support change within remarkable companies

About me

Bridging business, leadership, and the human mind

For more than two decades, my work has moved between boardrooms and coaching rooms, from shaping go-to-market strategies at Microsoft, Amazon, and T-Systems to guiding leaders through change, uncertainty, and transformation.

I’ve always believed that the way we lead, communicate, and make decisions is deeply human. Behind every strategy is a nervous system, a set of emotions, and a story we tell ourselves about what’s possible.

Today, I wear many hats, being an executive coach, marketing consultant, corporate trainer, and aspiring author. Each role allows me to meet people where they are, whether it’s a leadership team navigating complexity, a professional redefining their next chapter, or an organisation ready to align culture with purpose.

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Katia Triggiani

In their words…

Short notes from leaders and teams I’ve worked with

  • I believe that Katia is an extraordinary coach and mentor. Her remarkable experience in coaching and marketing strategies is enriched by her deep humanity and kindness, which permeate all her interactions. This makes her a unique and extremely effective professional. Working with her is stimulating, enjoyable, and definitely useful. Katia knows how to accompany clients in pursuit of their goals with great attention. Her ability to create empathetic relationships and put those who work with her at ease is impressive. Her approach allows for amazing achievements, all with a bright smile. Having the opportunity to work with her is a real fortune that I highly recommend to everyone.

    Gabriele Tozzi

    Chief Executive Officer

  • My journey with Katia was an essential milestone for me. I met this coach during a period of great confusion and personal redefinition. Together with her, I fought my limiting beliefs and reached the centre of my potential. I gained inner confidence and balance, and also a lighter perspective on the events of my life. Through her empathetic and precise professionalism, I was able to face my fears and weaknesses. With her constant support, I was able to breathe new life into the abilities dormant within me! Katia accompanied me with kindness and determination towards my goal, lightening the weight of some critical moments and offering me the right tools at the right time. Her professionalism and flexibility allowed me to manage the sessions despite the hectic pace of my days. I recommend Katia's programs to colleagues, friends, and relatives because with her it is really possible.

    Valentina Flint

    Art Director

  • Dear Katia, working closely with you over the last couple of months is a real pleasure. Your passion for female leadership, thinking beyond the usual paths e.g. on which platforms to be present and how a good (re)presentation could look like is really admiring! Looking forward to many more joint projects especially in the area of diversity and inclusion.

    Alexandra Hartung

    Head of Medium Enterprise

  • I highly recommend Katia as a coach of outstanding quality and integrity. She is deeply responsible, demonstrates a strong work ethic, and approaches her practice with great professionalism and care. One of her key strengths is her openness to feedback: she actively seeks it, reflects on it thoughtfully, and applies it consistently to improve her work. Katia combines reliability, ethical awareness, and a genuine commitment to continuous learning, making her a trusted and effective coach.

    Carlo Perfetto

    Lead Project Engineer

  • At Microsoft, I had the opportunity to work together with Katia. Katia is an absolute team player and power woman: reliable, integer, honest, inspirational, professional, a sales- and project management expert and on top very much fun to work with. Katia, I hope we get the chance to work together again and wish you all the best for your future!

    Fuat Kirikci

    Put AI to work for people

  • Avevo delle sfide personali che volevo superare attraverso il coaching e Katia ha saputo guidarmi ad elevare i miei standard! E' incredibile quanta consapevolezza è riuscita a generare in me durante il percorso. Katia hai una grande capacità di ascolto che mi ha allenato alla riflessione quella vera che produce risultato! Grazie di cuore. Mary

    Maria Elisa Fontanelli

    ICF ACC Coach | Giovani & aziende | Crescita personale & professionale | Formazione per team efficaci

  • Katia is passionate about marketing and a great team player! She is always looking for new creative ideas to drive amazing customer experiences and make them happen. It was a pleasure to work in the same team at Amazon Alexa!

    Mayte G.

    Senior Brand Manager | Prime Video | Amazon

  • I believe Katia`s superpowers are (1) ownership as she is really focusing on her partners needs, always trying to find a path to green, (2) delivering results through quick wins but also long-term results within defined marketing campaigns with Tier 1 partners in EU, and (3) earn trust, being transparent in her positive communication and setting the appropriated expectations to partners/customers.

    Michael von Hamm

    Manager Business Development , B2B

  • Katia and I have worked together at Microsoft. She is a very dedicated and passionate professional. She always in every situation strives for doing the right thing for our company while giving customers excellent service. She is a learner, loves to develop herself and on top of all that she is a nice person to work with, a team player and someone who is always ready to roll up their sleeves!

    Anna Kopp

    Director Microsoft Digital Germany (CIO/CDO) and Regional Office Lead Munich HQ, TEDx Talker and Keynote Speaker, Global Executive Co-Chair Women@Microsoft

  • Katia is very proactive and curious: she is always ready to learn and to accept new challenges. Her passion for people and her work has helped her successfully cover different roles during her carreer with increasing responsibility and proficiency. A pleasant and warm person.

    Marco Maffè

    CPO | EMBA

  • I worked very succesfully with Katia and I'm still very satified by her efficiency, proactivity and time to action. She is very business oriented, good in team working and full of interesting and concrete ideas. She is quick but precise and it is always nice to work with her.

    Francesca Pilone

    Marketing Leader & Coach ICF ACC | B2B Tech | Empowering people, driving impact

  • Katia and I have worked together on the Corporate Blog for Fujitsu Siemens Computers (www.ddc-conversations.it) . She has been key in developing the online promotional strategy and developing concepts to fuel collaboration and participation between employees, partners, and customers. Katia has been fundamental in the success of the blog using her organizational experience to launch the blog, using correct web writing techniques, applying effective SEO and SEM strategies, organizing original events such as webcasts and applying her excellent personal relationship skills. It is a pleasure to work with her.

    Liz Whippo

    Account & Client Relations Leader | Global Brands in Luxury, Design & Sports| Olympic Fan Village Manager | EU & US Work Authorization

  • Katia is a very brilliant manager with strong competencies on marketing and business development. Her networking and team working skills make her the best partner/colleague you would work with to get outstanding results.

    Angelica Coviello

    Senior Marketing Manager | B2B Software | Strategic Marketing | Digital Transformation | Lead Generation | Brand Growth | HCM & CPM Expert

  • During the past year, I have had the pleasure of working with Katia as fellow Board Members for the Munich Chapter of the American German Business Club. By providing new marketing communication approaches, she has recrafted our monthly newsletter, elevating its impact. Additionally Katia has been highly insightful on numerous Board issues, greatly assisting us in boosting the club's impact in the Munich Area international business community. She has a keen business mind and is able to efficiently optimize results.

    Larry Schulz

    Financial Management Consultant, Gates and Company, American-German Business Club Munich - VP-Community Outreach, President Emeritus (2012-2019)

  • Before starting the usual recommendation I’d like to focus on the elements of real distinction in the merits and skills. I believe that the professional path Katia is going through demonstrates the lucid interpretation of the market environment and phenomenon and the propensity to conjugate real innovation with operations, a clear vision of the future with a pragmatic approach to present, a different mindset to improve everyday life. I have had the chance to work with Katia for many years and I can say that I hardly ever met a person with such enthusiasm and creativity when facing new challenges. Katia has a consultant approach that, together with her strong experience in marketing, make her an excellent problem solver, always capable of finding the best solution for customers and partners. She is a capable professional and a pleasant person to deal with. Her fieldwork makes her a proficient salesman too. Her deep understanding of company processes makes her an excellent manager and team leader, definitely an asset to have on board. She also has a wide variety of spare-time interests.

    Paola Simona Pavero

    Senior Marketing Manager | B2B Software | Strategic Marketing | Digital Transformation | Lead Generation | Brand Growth | HCM & CPM Expert

  • I met Katia late 2012 when she started the initiative for a Munich chapter of the Professional Women´s Network. Like so many others I was inspired by her passionate yet well organized way of setting up a volunteer organization in a foreign country, with people of all different backgrounds and motives and look, what she has made out if it!

    Simone Dappert

    Recruiting, Assessment, Training, Coaching

  • I have the pleasure to work together with Katia since more than one year now. Since day one I highly appreciate her open mind, networking competencies and her motivation to always drive business. Especially her proactivity, creativity and out-of-the box thinking are an inspiration to me. I would always gladly work with Katia or recommend her without hesitation.

    Paula Seipel

    Instructional Designer & Trainer with a passion for AI @ E.ON Digital Technology 🤖

  • Katia is very smart, skilled and reliable. She is well-prepared about what a company must do in order to be perceived in the best possible way from the market. The first words that come to my mind when thinking of Katia are trust, brilliance, willingness and courage.

    Michela Serramoglia

    Leadership & Self-Mastery Expert | J2P Founder -Journey To Power | Transformational Mentor for Patients, Healthcare Teams & Leaders

  • Katia is very kind, she listens carefully and asks the perfect questions. She makes you think about life, your priorities, and question your beliefs. I recommend Katia, if you want to look deep inside you.

    Catarina Almeida

    Investment Analyst @ AM Investment Management | Teaching Personal Finance @ Financas Para Todos

  • I have had the pleasure of knowing Katia Triggiani for the past decade, and our journey began with Professional Women’s Network (PWN) as volunteers and executive board members. Over the years, I've witnessed Katia's remarkable growth and dedication firsthand. She is not only a thoughtful and empathetic friend but also a person of unwavering integrity. Katia's coaching expertise is truly exceptional. As an ICF credentialed PCC coach, she brings a wealth of experience and insight to her practice. Katia excels in guiding individuals through challenges such as burnout, interpersonal conflict, and time management, empowering them to overcome obstacles and achieve their goals.

    Shabnoor Shah

    Organisational Psychologist

  • Working with Katia is an absolute bliss. She is a senior marketing expert with deep roots in putting the costumers or consumers first. From the first day on, working with Katia has been an inspiration. Her ideas are well thought through and go beyond the "normal" marketing playbooks which I really love. She questions the staus quo, is super resilient and a true power house. On top of her professional expertise, Katia is a strong advocate for diversity and social equity which is what the world needs now more than ever. Any organisation would be happy to have her!

    Anja Fordon

    Brand Author

  • Katia helps me a lot to find more clarity, direction and purpose for my life and work. In our sessions, she shares significant observations about the impact of her questions and my thought process on the topics. Through these and challenging questions, I'm able to come up with my solutions and steps to progress on my tasks. I'm more productive at work by knowing my motivators and drivers from the coaching sessions with Katia. She is great at facilitating those insights into actionable steps and ways to keep myself accountable to reach it. Thanks Katia for coaching me to get more clarity, motivation and realistic actions to be more productive, relaxed and satisfied.

    Sebastian Stahn

    Lead Application Engineer

  • My name is Dana C, I am a coach with a private practice from Cluj-Napoca, Romania and I have worked with Katia as peer coaches for a long period of time, starting last year, and this is one of my ongoing professional collaborations that I very much appreciate.

    Dana Cionca ACC

    Executive Coach I Transition and Career Coach I Trusted Partner for Leaders Navigating Change

  • I had the pleasure of working with Katia over 10 coaching sessions, which proved to be a truly transformative experience. Katia helped me define a clear career direction and provided strong support throughout the process, consistently challenging my thinking in a constructive and insightful way. Within six months, I successfully transitioned into a new field aligned with my long-term goals. I would highly recommend Katia to anyone seeking structured and thoughtful career coaching.

    Boglárka Kelemen

    FP&A Lead Analyst at Diageo

  • Dear Katia, thanks so much for the great collaboration with TA for the herCAREER event and also in the Women@Workday DACH team. It is such a pleasure working with you with your drive, guidance and extremely positive can do attitude. Your passion for female leadership and creating an inclusive environment is contagious and radiates on the people around you. Thanks, Stefan

    Stefan Moll

    Principal Talent Acquisition Partner EMEA - finding the best sales talents #wdaylife

  • If you have a critical product launch to see the light, Katia is the person to entrust. She is hard-working and results-driven marketing professional. She is resourceful and dynamic and has particular ability to deliver innovative way of collaborate with other business units as for example Alexa Hub. She is highly respected, both as a personally and professionally. She is one of the most dedicated professionals I’ve worked with and is willing to put that extra help whenever you need it. Her expertise as a marketing manager is considerable, and it helped our team come up with more innovative solutions on different projects. Any organization would be lucky to have Katia as their marketing manager.

    Beatrice Tedone

    EMEA Strategic Partnerships & Business Development @ Amazon | Strategic Partnerships, Enterprise Technology Sales

  • Katia‘s ability to lead any team is an understatement. Her professional attitude, her ability to comprehend each member of her team and client, is a gift! Katia leads with a quiet strength combined with compassion! Her knowledge with years of experience of today’s IT market is more than excellent, Katia is the Go-To Expert!

    Liz 🎙 Howard

    TEDx Speaker | Spiritual Voice Expert & Healer | Author | Founder of Soulfood Voice Retreats, Seminars & Veterans Initiative

  • Katia is a brilliant and active colleague. Skilled in managing programs, I trust her!

    Emanuele Bobbi

    Wholesale Channel Manager at Franke Home Solutions

  • Katia is a key contributor as she brings new ideas and translate them in programs and business opportunities. She takes appropriate risks and keep a strong result orientation

    Mario Guarnone

    Retired Marketing Professional - Marketing Operations lead - Marketing Programs lead

  • Working together with Katia I’ve really appreciated her own capability in team working and her business sensitivity in trying to achieve the best possible results. Mainly I like her proactive actions and attention in details in complex environment and ability to find original approaches and solutions. Mainly I like her proactive actions and attention in details in complex environment and ability to find original approaches and solutions.

    Alberto Bardelli

    Managed Services Presales Team Manager

  • I had the pleasure to work with Katia and to appreciate her proactiveness and business acumen. In addition to that, what makes Katia stand out is the passion for work and the desire to contribute in building a stronger team. I share this value with Katia and I wish we will be working together in the future.

    Luca Venturelli

    Founder and Executive Data Center Advisor @ Grezya | Executive MBA

  • Katia is an enthusiastic person. She loves her job and she has always a lot of ideas for new projects.

    Angelica Coviello

    Inside Sales presso Upgrade Srl

  • It has been a pleasure serving on the PWN Munich Board together with Katia. We met during the founding of the PWN Munich Chapter in Autumn of 2012. Since then, I have had the great pleasure to work together with her, building up the local network. Establishing a professional networking club takes a great amount of effort and it is a real challenge to engage volunteers to give their time and set things up. It was Katia's vision and drive which started the local entity, and her perseverance and way with people which has kept it growing. Katia's communication and leadership skills have been essential to forming and sustaining the local network. She is excellent in exciting others to contribute to the network's goals. Her pragmatic, direct and at the same time diplomatic way of dealing with challenges ensures that problems are solved in a sustainable way.

    Christy Sando

    Senior Transformation Leader | People-Centered Change | Author, Changing Work

  • In the Professional Women Network in Munich I´ve been working with Katia from its foundation and I was her colleague in Fujitsu. I can warmly recommend her for her leadership skills, her ´make-things-happen´ and ´can-do´ attitude. As president of PWN Munich and mentor she has always been highly committed, focused and extremely reliable. Katia’s great strategic way of thinking and her ability to deal with people in a very empathic style have been the key factors for the rapid growth and success of our club, the PWN Munich e.V. She is an excellent team player, loves involving people and is always open to new ideas. Her passion for diversity and inclusion´s topic have made our club being unique and attract people from every part of the world and with any kind of professional background. Katia has also excellent networking & communication skills, is extremely goal oriented and always prone to learn.

    Felicitas Birkner

    Senior Marketing Manager | B2B Software | Strategic Marketing | Digital Transformation | Lead Generation | Brand Growth | HCM & CPM Expert

  • I had the pleasure of working under Katia Triggiani’s leadership while she was the President of PWN Chapter Munich —a global for a non-profit organization. She’s not only a result driven and loyal perfectionist, but also an inspiring and very reliable professional. Goal oriented, methodical, and with a strategic mindset, as a leader, she invests time and energy in building a strong team synergy, taking care of its members and its results. No matter how difficult and intense things may look, she always remains calm and focused. This rare mix of drive, productivity and ambition always set a great example for the rest of the members of the board.

    Betina Mazzarino - Limbica

    Limbica | Structural Analysis | Breaking Execution Deadlocks

  • It’s always a pleasure working with Katia, who is well organized, reliable, laid back, diligent and goal oriented. By walking into the room she drives an effective collaboration, trust environment that everyone is open to brainstorm and contribute. Katia is emphatic, provides strong evidence of business ownership and excels at marketing and sales programs management, people motivation and cross group partnership. She has great ideas, knows how to make alignments and stays on top of every process stage to ensure expected is achieved.

    Jana Pastore

    Sr. Business Analyst Renal Care DACH at Baxter International Inc.

  • Katia is really a great pleasure to work with. With empathy and focus she managed the coaching process. Her ability to ask the right questions at the right time is magic- it made me re-thinking situations and I was able to overcome challenges with Katias help. Thank you, Katia. experience in the corporate world makes her the ideal coach for those facing high-level professional challenges.

    Christina Haeussler (Häußler)

    Senior Project Manager bei SThree

  • I had the pleasure of working with Katia as a coach during a phase of reflection and growth, both professionally and personally. Our work together helped me gain clarity, refocus my priorities and, most importantly, translate this increased awareness into concrete and sustainable actions over time. Katia combines a deep ability to listen with a structured and pragmatic approach. She doesn’t simply encourage reflection; she methodically supports the transformation of insights into decisions and action. As a manager, I particularly appreciated her ability to create a space for authentic and constructive dialogue—challenging yet deeply respectful—which leads to tangible results. A coaching journey with Katia is not just an exercise in introspection, but a true investment in one’s effectiveness, leadership, and alignment between who you are and what you do. I would highly recommend Katia to anyone who, just like me, feels the need to pause, recalibrate, and move forward with greater clarity and intention.

    Costanza Cecconi

    Global Medical Partnership Lead | Global Medical Affairs | Scientific Partnerships & Evidence-Based Healthcare | Viatris

How we work

The KTC process

Change rarely starts with action. It begins with awareness, the moment we pause long enough to notice what’s really happening in our work, our teams, or ourselves. The KTC process grew out of this understanding:
  1. Step 01

    Know

    Every shift starts with seeing clearly. In this phase, we uncover what drives decisions and reactions — our values, emotions, and the context we operate in. When we understand the system around us and within us, clarity becomes possible.

  2. Step 02

    Transform

    Transformation takes that clarity and puts it to work. Together, we explore patterns and perspectives that open new ways of thinking, leading, and collaborating. This is where awareness turns into insight, and insight begins to shape behavior.

  3. Step 03

    Change

    Change becomes real through practice. It shows up in communication, leadership, and daily choices that reflect who we are and what we stand for. This final phase turns learning into lived experience, creating cultures and relationships that can hold growth over time.

This process is woven through every engagement I lead, helping people move from understanding to transformation, and from transformation to meaningful, sustained change. Ready to explore what KTC could look like for you?

From individuals to systems

Growth that reaches every level

Every person and every system reaches moments where what once worked no longer does. That’s where I come in, helping leaders, teams, and organisations find clarity in complexity, connect with what matters, and move forward with confidence.

01

For individuals

Redefine Success on Your Own Terms

Career transitions can feel like a test of identity as much as skill. I support professionals navigating promotion, reinvention, or uncertainty helping them reconnect with their strengths, values, and purpose. My work combines leadership coaching with strategic mentoring drawn from 25 years in marketing and business development, helping individuals to:

  • Position themselves with clarity, aligning expertise with authentic communication.
  • Grow visibility and influence without compromising wellbeing or integrity.
  • Make confident decisions that turn transition into opportunity.

Learn more

02

For teams & groups

Build Trust That Works Under Pressure

Every team has its own rhythm, and every culture its own unspoken rules. Through group coaching and facilitated workshops, I help people see the patterns that shape collaboration, communication, and trust. As a result, teams learn to:

  • Work through tension with openness and psychological safety.
  • Harness diversity as a source of creativity and performance.
  • Develop shared language that strengthens belonging and accountability.

Learn more

03

For organisations

Lead With Clarity As Everything’s in Motion

The more complex a business becomes, the more human its leadership needs to be. I work with executives and leadership teams to strengthen clarity under pressure, navigate transitions with integrity, and sustain performance through periods of uncertainty and growth. Together, we create space for:

  • Better decisions that balance business priorities with human realities.
  • Healthier systems that build trust, cohesion, and resilience.
  • Leadership capacity that inspires others to follow.

Learn more

Listening as leadership

I know what it feels like not to be heard, and that’s why I listen differently

Katia Triggiani
Early in my career, I felt invisible in rooms dominated by men. Today, I make sure no voice goes unheard.

My work is built on the belief that every voice carries insight, and every story adds shape to the system around it. Early in my career, I learned how easily good ideas can disappear when differences are overlooked, gender, culture, language, or simply a unique way of thinking.

That awareness became the foundation of how I coach and consult today. Whether I’m guiding a leadership team through change or working one-to-one, I pay attention to who speaks, who hesitates, and who has not yet been invited in.

Inclusion, to me, is awareness in action. It’s how trust grows, how collaboration deepens, and how organisations evolve beyond sameness. When people feel seen and safe to contribute, innovation follows naturally.

This is the environment I help build where diversity isn’t measured by numbers, but by the quality of conversation and the courage to keep it open.

Empowering leaders and organisations to evolve with confidence and connection

What the work delivers

  • 900+

    hours of mentorship and executive coaching delivered

  • 90+

    women mentored into leadership and visibility

  • 100%

    client satisfaction across coaching and consulting engagements

Where it comes from

  • 25+

    years in global leadership, marketing, and transformation roles

  • 7+

    international companies including Microsoft, Amazon, and T-Systems

  • 6+

    startups supported in scaling and brand strategy

Who it reaches

  • 18

    nationalities coached and supported across Europe, the Middle East, and Asia

  • Coaching and facilitation delivered in 3 languages, English, Italian, and German.

  • Programs built on cultural awareness, inclusion, and systemic understanding

  • Trusted by organisations leading cross-cultural and hybrid teams

The book is out now

Marketing Yourself Forward

Marketing Yourself Forward, il libro di Katia Triggiani

After years in corporate, I reached a point where the metrics, meetings, and milestones no longer aligned with the meaning I was looking for. Marketing Yourself Forward was born from the moments I nearly walked away.

This book explores a different approach to career growth that brings together marketing insight, personal evolution, and the understanding that your story, values, and lived experience can become your strongest professional advantage.

The book is now available. You can download a free excerpt to get a feel for the ideas inside, or purchase your copy on Amazon.

Free excerpt

Buy on Amazon

Change begins the moment you pause and reflect

Every transformation starts with a conversation

After spending years leading marketing and strategy across global organisations, I learned that real change comes from people who understand themselves and their systems deeply enough to move them forward.

My work now brings that understanding to leaders, teams, and organisations ready to evolve, combining evidence-based leadership coaching, systemic consulting, and strategic communication to turn insight into measurable growth.

If you’re navigating transition, scaling culture, or shaping your next chapter, let’s explore how this awareness can become your competitive advantage.

Thoughts on leadership and work