triggiani-coach-KTC_dark

Marketing & brand strategy consulting

Make your brand and culture speak the same language, inside and out.

triggiani-coach-KTC_dark
Momentum without misalignment

When growth outpaces communication

A strong brand and a capable team can still lose their rhythm when growth speeds up. Somewhere between the mission statement and the Monday meetings, the message starts to blur. Teams say one thing, marketing says another, and clients begin to fill in the gaps themselves.

As strategies evolve and new markets open, the story that once fit no longer reflects who the company has become. Communication struggles to keep pace, and clarity turns into noise.

As a marketing strategist and branding consultant with 25 years of international experience, I help organisations create one story that holds under change, one language that connects people across departments, and one message that feels as genuine inside the company as it does outside.

When your story keeps up with your growth, trust deepens, decisions get faster, and everyone moves in the same direction.

Let’s realign your message

Fragmented messaging costs trust

It’s hard to lead if everyone’s telling a different story…

Our strategy looks great on paper, but no one seems to tell the same story.

We’ve evolved as a business, but our messaging still sounds like 5 years ago.

Our internal comms and brand language don’t match, so the culture feels misaligned.

We’re growing fast, but communication hasn’t caught up with the pace.

We keep rewriting presentations instead of clarifying what we actually stand for.

Our people know the vision, but can’t explain it simply or consistently.

We need to bring our brand, culture, and leadership voice into one clear direction.

Let’s flip the script with marketing and branding strategy consulting.

Strategy that speaks consistently

Building stories that match the scale of your ambition

Is your organisation growing, repositioning, or navigating change? 

Does your story still fit the direction you’re heading?

We’ll define what your company stands for and communicate it clearly across markets, teams, and cultures. Here’s how we can work together:

Brand Strategy & Narrative Alignment

Align your strategy, story, and communication across every channel.
I work with leadership teams to articulate what the organisation stands for, why it matters, and how to express it clearly, so every message supports the same direction of travel.

Employer Branding & Internal Communication

Strengthen the link between culture and communication.
Together we translate what you stand for into everyday communication, building trust, connection, and engagement across teams, departments, and regions.

Leadership Communication Advisory

Equip your leaders to communicate with clarity and confidence.
I support executive teams in shaping consistent, inclusive messages that strengthen credibility and unity, especially in times of change or growth.

Repositioning & Transformation Messaging

Guide your organisation through narrative change.
Whether facing a merger, restructure, or shift in strategy, we define a coherent story that reflects where you’re heading and keeps people aligned during uncertainty.

Brand Positioning & Go-to-Market Strategy

Refine how your brand competes and connects.
We sharpen your positioning, simplify your message, and create market strategies that drive recognition and relevance.

Alignment built to last

Partnerships designed around your organisation

Every organisation has its own rhythm, shaped by people, priorities, and pressure. My role is to bring structure to that rhythm without disrupting it. We work as partners to uncover where communication, culture, and strategy fall out of sync, and how to reconnect them in ways that last.

1. Diagnostic Conversations

We begin by listening. Through stakeholder interviews and discovery sessions, we surface what’s working, what’s misaligned, and what story your organisation is really telling, intentionally or not.

2. Co-Creation and Narrative Design

Once we understand the landscape, we work side by side to translate insights into action. This stage includes facilitated workshops, messaging frameworks, and strategy sessions designed to align leadership vision with the language your teams and audiences actually hear.

3. Integration and Practice

The most powerful strategies are the ones people can live. Together we build habits, communication rhythms, and leadership practices that keep your narrative consistent as you grow. I often stay involved as a thinking partner, supporting implementation and ensuring alignment stays intact under real-world pressure.

4. Sustained Alignment

Change doesn’t end when a plan is launched. We review progress, measure outcomes, and adapt to evolving priorities, ensuring your brand and communication continue to feel coherent, credible, and human at every stage of growth.

Drawing from my experience in consulting, coaching, and systems thinking, I enable leaders and teams to think together, make aligned decisions, and communicate with a shared sense of purpose.

Want to see what this could look like for your organisation?

Language as leverage

Outcomes that strengthen your organisation’s strategy and culture

When communication, leadership, and brand narrative align, the impact is visible  in how people work, connect, and make decisions. Through my marketing and brand strategy consulting, companies typically see:

Your people are your first brand ambassadors. When internal communication reflects the same clarity and intent as external messaging, the result is brand integrity that scales.

By the numbers

25+ years in international marketing and business development across Microsoft, Amazon, and T-Systems.

6 senior professionals supported in building independent, sustainable businesses after corporate careers.

1500+ hours of executive and leadership coaching, integrating communication science with brand strategy.

Dual certification as an ICF PCC and EMCC Senior Practitioner, plus EMCC Team Coaching Quality Award (TCQA), ensuring structured, ethical, and evidence-based practice for both individuals and teams.

The Book is out now

Marketing Yourself Forward

After years in corporate, I reached a point where the metrics, meetings, and milestones no longer aligned with the meaning I was looking for. Marketing Yourself Forward was born from the moments I nearly walked away.

This book explores a different approach to career growth that brings together marketing insight, personal evolution, and the understanding that your story, values, and lived experience can become your strongest professional advantage.

The book is now available. You can download a free excerpt to get a feel for the ideas inside, or purchase your copy on Amazon.

Subscription Form Book Download

Reflections from clients I’ve coached and collaborated with

Paola Simona Pavero
“Before starting the usual recommendation I’d like to focus on the elements of real distinction in the merits and skills. I believe that the professional path Katia is going through demonstrates the lucid interpretation of the market environment and phenomenon and the propensity to conjugate real innovation with operations, a clear vision of the future with a pragmatic approach to present, a different mindset to improve everyday life.”
Paola Simona Pavero
Senior Communication Project Manager
Betina Mazzarino - Limbica
“I had the pleasure of working under Katia Triggiani’s leadership while she was the President of PWN Chapter Munich —a global for a non-profit organization. She’s not only a result driven and loyal perfectionist, but also an inspiring and very reliable professional. Goal oriented, methodical, and with a strategic mindset, as a leader, she invests time and energy in building a strong team synergy, taking care of its members and its results. No matter how difficult and intense things may look, she always remains calm and focused. This rare mix of drive, productivity and ambition always set a great example for the rest of the members of the board.”
Betina Mazzarino - Limbica
Limbica | Executive Thought Partner | Connecting the dots forward. Cracking the echo chambers. Breaking Execution Deadlocks
Michael von Hamm
“I believe Katia`s superpowers are (1) ownership as she is really focusing on her partners needs, always trying to find a path to green, (2) delivering results through quick wins but also long-term results within defined marketing campaigns with Tier 1 partners in EU, and (3) earn trust, being transparent in her positive communication and setting the appropriated expectations to partners/customers.”
Michael von Hamm
Manager Business Development , B2B
Anja Fordon
“Working with Katia is an absolute bliss. She is a senior marketing expert with deep roots in putting the costumers or consumers first. From the first day on, working with Katia has been an inspiration. Her ideas are well thought through and go beyond the "normal" marketing playbooks which I really love. She questions the staus quo, is super resilient and a true power house. On top of her professional expertise, Katia is a strong advocate for diversity and social equity which is what the world needs now more than ever. Any organisation would be happy to have her!”
AF
Senior Brand Marketing Specialist, advocacy manager, content marketing manager, author, book lover and storytelling ambassador. I create and develop brand, content marketing & storytelling strategies.
Christina Haeussler (Häußler)
“Katia is really a great pleasure to work with. With empathy and focus she managed the coaching process. Her ability to ask the right questions at the right time is magic- it made me re-thinking situations and I was able to overcome challenges with Katias help. Thank you, Katia.”
Christina Haeussler (Häußler)
Senior Project Manager bei SThree
Carlo Perfetto
“I highly recommend Katia as a coach of outstanding quality and integrity. She is deeply responsible, demonstrates a strong work ethic, and approaches her practice with great professionalism and care. One of her key strengths is her openness to feedback: she actively seeks it, reflects on it thoughtfully, and applies it consistently to improve her work. Katia combines reliability, ethical awareness, and a genuine commitment to continuous learning, making her a trusted and effective coach.”
Carlo Perfetto
Slow enough to think. Clear enough to act. Navigating complexity with coaches and leaders.
Paola Simona Pavero
“Before starting the usual recommendation I’d like to focus on the elements of real distinction in the merits and skills. I believe that the professional path Katia is going through demonstrates the lucid interpretation of the market environment and phenomenon and the propensity to conjugate real innovation with operations, a clear vision of the future with a pragmatic approach to present, a different mindset to improve everyday life.”
Paola Simona Pavero
Senior Communication Project Manager
Betina Mazzarino - Limbica
“I had the pleasure of working under Katia Triggiani’s leadership while she was the President of PWN Chapter Munich —a global for a non-profit organization. She’s not only a result driven and loyal perfectionist, but also an inspiring and very reliable professional. Goal oriented, methodical, and with a strategic mindset, as a leader, she invests time and energy in building a strong team synergy, taking care of its members and its results. No matter how difficult and intense things may look, she always remains calm and focused. This rare mix of drive, productivity and ambition always set a great example for the rest of the members of the board.”
Betina Mazzarino - Limbica
Limbica | Executive Thought Partner | Connecting the dots forward. Cracking the echo chambers. Breaking Execution Deadlocks
Michael von Hamm
“I believe Katia`s superpowers are (1) ownership as she is really focusing on her partners needs, always trying to find a path to green, (2) delivering results through quick wins but also long-term results within defined marketing campaigns with Tier 1 partners in EU, and (3) earn trust, being transparent in her positive communication and setting the appropriated expectations to partners/customers.”
Michael von Hamm
Manager Business Development , B2B
Anja Fordon
“Working with Katia is an absolute bliss. She is a senior marketing expert with deep roots in putting the costumers or consumers first. From the first day on, working with Katia has been an inspiration. Her ideas are well thought through and go beyond the "normal" marketing playbooks which I really love. She questions the staus quo, is super resilient and a true power house. On top of her professional expertise, Katia is a strong advocate for diversity and social equity which is what the world needs now more than ever. Any organisation would be happy to have her!”
AF
Senior Brand Marketing Specialist, advocacy manager, content marketing manager, author, book lover and storytelling ambassador. I create and develop brand, content marketing & storytelling strategies.
Christina Haeussler (Häußler)
“Katia is really a great pleasure to work with. With empathy and focus she managed the coaching process. Her ability to ask the right questions at the right time is magic- it made me re-thinking situations and I was able to overcome challenges with Katias help. Thank you, Katia.”
Christina Haeussler (Häußler)
Senior Project Manager bei SThree
Carlo Perfetto
“I highly recommend Katia as a coach of outstanding quality and integrity. She is deeply responsible, demonstrates a strong work ethic, and approaches her practice with great professionalism and care. One of her key strengths is her openness to feedback: she actively seeks it, reflects on it thoughtfully, and applies it consistently to improve her work. Katia combines reliability, ethical awareness, and a genuine commitment to continuous learning, making her a trusted and effective coach.”
Carlo Perfetto
Slow enough to think. Clear enough to act. Navigating complexity with coaches and leaders.
Paula Seipel
“I have the pleasure to work together with Katia since more than one year now. Since day one I highly appreciate her open mind, networking competencies and her motivation to always drive business. Especially her proactivity, creativity and out-of-the box thinking are an inspiration to me. I would always gladly work with Katia or recommend her without hesitation.”
Paula Seipel
Instructional Designer & Trainer with a passion for AI @ E.ON Digital Technology 🤖
Liz 🎙 Howard
“Katia‘s ability to lead any team is an understatement. Her professional attitude, her ability to comprehend each member of her team and client, is a gift! Katia leads with a quiet strength combined with compassion! Her knowledge with years of experience of today’s IT market is more than excellent, Katia is the Go-To Expert! Liz Howard, Founder Soulfood-Seminars”
Liz 🎙 Howard
TEDx Speaker | Spiritual Voice Expert & Healer | Author | Founder of Soulfood Voice Retreats, Seminars & Veterans Initiative
Mayte G.
“Katia is passionate about marketing and a great team player! She is always looking for new creative ideas to drive amazing customer experiences and make them happen. It was a pleasure to work in the same team at Amazon Alexa!”
Mayte G.
Senior Brand Manager | Prime Video | Amazon
Stefan Moll
“Dear Katia, thanks so much for the great collaboration with TA for the herCAREER event and also in the Women@Workday DACH team. It is such a pleasure working with you with your drive, guidance and extremely positive can do attitude. Your passion for female leadership and creating an inclusive environment is contagious and radiates on the people around you. Thanks,”
Stefan Moll
Principal Talent Acquisition Partner EMEA - finding the best sales talents #wdaylife
Costanza Cecconi
“I had the pleasure of working with Katia as a coach during a phase of reflection and growth. Our work together helped me gain clarity, refocus my priorities and translate this increased awareness into concrete and sustainable actions. Katia combines a deep ability to listen with a structured and pragmatic approach. A coaching journey with Katia is not just an exercise in introspection, but a true investment in one's effectiveness, leadership, and alignment between who you are and what you do.”
Costanza Cecconi
Global Medical Partnership Lead, Viatris
Paula Seipel
“I have the pleasure to work together with Katia since more than one year now. Since day one I highly appreciate her open mind, networking competencies and her motivation to always drive business. Especially her proactivity, creativity and out-of-the box thinking are an inspiration to me. I would always gladly work with Katia or recommend her without hesitation.”
Paula Seipel
Instructional Designer & Trainer with a passion for AI @ E.ON Digital Technology 🤖
Liz 🎙 Howard
“Katia‘s ability to lead any team is an understatement. Her professional attitude, her ability to comprehend each member of her team and client, is a gift! Katia leads with a quiet strength combined with compassion! Her knowledge with years of experience of today’s IT market is more than excellent, Katia is the Go-To Expert! Liz Howard, Founder Soulfood-Seminars”
Liz 🎙 Howard
TEDx Speaker | Spiritual Voice Expert & Healer | Author | Founder of Soulfood Voice Retreats, Seminars & Veterans Initiative
Mayte G.
“Katia is passionate about marketing and a great team player! She is always looking for new creative ideas to drive amazing customer experiences and make them happen. It was a pleasure to work in the same team at Amazon Alexa!”
Mayte G.
Senior Brand Manager | Prime Video | Amazon
Stefan Moll
“Dear Katia, thanks so much for the great collaboration with TA for the herCAREER event and also in the Women@Workday DACH team. It is such a pleasure working with you with your drive, guidance and extremely positive can do attitude. Your passion for female leadership and creating an inclusive environment is contagious and radiates on the people around you. Thanks,”
Stefan Moll
Principal Talent Acquisition Partner EMEA - finding the best sales talents #wdaylife
Costanza Cecconi
“I had the pleasure of working with Katia as a coach during a phase of reflection and growth. Our work together helped me gain clarity, refocus my priorities and translate this increased awareness into concrete and sustainable actions. Katia combines a deep ability to listen with a structured and pragmatic approach. A coaching journey with Katia is not just an exercise in introspection, but a true investment in one's effectiveness, leadership, and alignment between who you are and what you do.”
Costanza Cecconi
Global Medical Partnership Lead, Viatris
Simone Dappert
“I met Katia late 2012 when she started the initiative for a Munich chapter of the Professional Women´s Network. Like so many others I was inspired by her passionate yet well organized way of setting up a volunteer organization in a foreign country, with people of all different backgrounds and motives and look, what she has made out if it!”
Simone Dappert
Recruiting, Assessment, Training, Coaching
Jana Pastore
“By walking into the room she drives an effective collaboration, trust environment that everyone is open to brainstorm and contribute. Katia is emphatic, provides strong evidence of business ownership and excels at marketing and sales programs management, people motivation and cross group partnership. She has great ideas, knows how to make alignments and stays on top of every process stage to ensure expected is achieved.”
Jana Pastore
Sr. Business Analyst Renal Care DACH at Baxter International Inc.
Fuat Kirikci
“At Microsoft, I had the opportunity to work together with Katia. Katia is an absolute team player and power woman: reliable, integer, honest, inspirational, professional, a sales- and project management expert and on top very much fun to work with. Katia, I hope we get the chance to work together again and wish you all the best for your future!”
Fuat Kirikci
Put AI to work for people
Maria Elisa Fontanelli
“Avevo delle sfide personali che volevo superare attraverso il coaching e Katia ha saputo guidarmi ad elevare i miei standard! E' incredibile quanta consapevolezza è riuscita a generare in me durante il percorso. Katia hai una grande capacità di ascolto che mi ha allenato alla riflessione quella vera che produce risultato! Grazie di cuore. Mary”
Maria Elisa Fontanelli
ICF ACC Coach | Giovani & aziende | Crescita personale & professionale | Formazione per team efficaci
Catarina Almeida
“Katia is very kind, she listens carefully and asks the perfect questions. She makes you think about life, your priorities, and question your beliefs. I recommend Katia, if you want to look deep inside you.”
Catarina Almeida
Investment Analyst @ AM Investment Management | Teaching Personal Finance @ Financas Para Todos
Costanza Cecconi
“I had the pleasure of working with Katia as a coach during a phase of reflection and growth. Our work together helped me gain clarity, refocus my priorities and translate this increased awareness into concrete and sustainable actions. Katia combines a deep ability to listen with a structured and pragmatic approach. A coaching journey with Katia is not just an exercise in introspection, but a true investment in one's effectiveness, leadership, and alignment between who you are and what you do.”
Costanza Cecconi
Global Medical Partnership Lead, Viatris
Simone Dappert
“I met Katia late 2012 when she started the initiative for a Munich chapter of the Professional Women´s Network. Like so many others I was inspired by her passionate yet well organized way of setting up a volunteer organization in a foreign country, with people of all different backgrounds and motives and look, what she has made out if it!”
Simone Dappert
Recruiting, Assessment, Training, Coaching
Jana Pastore
“By walking into the room she drives an effective collaboration, trust environment that everyone is open to brainstorm and contribute. Katia is emphatic, provides strong evidence of business ownership and excels at marketing and sales programs management, people motivation and cross group partnership. She has great ideas, knows how to make alignments and stays on top of every process stage to ensure expected is achieved.”
Jana Pastore
Sr. Business Analyst Renal Care DACH at Baxter International Inc.
Fuat Kirikci
“At Microsoft, I had the opportunity to work together with Katia. Katia is an absolute team player and power woman: reliable, integer, honest, inspirational, professional, a sales- and project management expert and on top very much fun to work with. Katia, I hope we get the chance to work together again and wish you all the best for your future!”
Fuat Kirikci
Put AI to work for people
Maria Elisa Fontanelli
“Avevo delle sfide personali che volevo superare attraverso il coaching e Katia ha saputo guidarmi ad elevare i miei standard! E' incredibile quanta consapevolezza è riuscita a generare in me durante il percorso. Katia hai una grande capacità di ascolto che mi ha allenato alla riflessione quella vera che produce risultato! Grazie di cuore. Mary”
Maria Elisa Fontanelli
ICF ACC Coach | Giovani & aziende | Crescita personale & professionale | Formazione per team efficaci
Catarina Almeida
“Katia is very kind, she listens carefully and asks the perfect questions. She makes you think about life, your priorities, and question your beliefs. I recommend Katia, if you want to look deep inside you.”
Catarina Almeida
Investment Analyst @ AM Investment Management | Teaching Personal Finance @ Financas Para Todos
Costanza Cecconi
“I had the pleasure of working with Katia as a coach during a phase of reflection and growth. Our work together helped me gain clarity, refocus my priorities and translate this increased awareness into concrete and sustainable actions. Katia combines a deep ability to listen with a structured and pragmatic approach. A coaching journey with Katia is not just an exercise in introspection, but a true investment in one's effectiveness, leadership, and alignment between who you are and what you do.”
Costanza Cecconi
Global Medical Partnership Lead, Viatris
Paola Simona Pavero
“Before starting the usual recommendation I’d like to focus on the elements of real distinction in the merits and skills. I believe that the professional path Katia is going through demonstrates the lucid interpretation of the market environment and phenomenon and the propensity to conjugate real innovation with operations, a clear vision of the future with a pragmatic approach to present, a different mindset to improve everyday life.”
Paola Simona Pavero
Senior Communication Project Manager
Simone Dappert
“I met Katia late 2012 when she started the initiative for a Munich chapter of the Professional Women´s Network. Like so many others I was inspired by her passionate yet well organized way of setting up a volunteer organization in a foreign country, with people of all different backgrounds and motives and look, what she has made out if it!”
Simone Dappert
Recruiting, Assessment, Training, Coaching
Betina Mazzarino - Limbica
“I had the pleasure of working under Katia Triggiani’s leadership while she was the President of PWN Chapter Munich —a global for a non-profit organization. She’s not only a result driven and loyal perfectionist, but also an inspiring and very reliable professional. Goal oriented, methodical, and with a strategic mindset, as a leader, she invests time and energy in building a strong team synergy, taking care of its members and its results. No matter how difficult and intense things may look, she always remains calm and focused. This rare mix of drive, productivity and ambition always set a great example for the rest of the members of the board.”
Betina Mazzarino - Limbica
Limbica | Executive Thought Partner | Connecting the dots forward. Cracking the echo chambers. Breaking Execution Deadlocks
Paula Seipel
“I have the pleasure to work together with Katia since more than one year now. Since day one I highly appreciate her open mind, networking competencies and her motivation to always drive business. Especially her proactivity, creativity and out-of-the box thinking are an inspiration to me. I would always gladly work with Katia or recommend her without hesitation.”
Paula Seipel
Instructional Designer & Trainer with a passion for AI @ E.ON Digital Technology 🤖
Jana Pastore
“By walking into the room she drives an effective collaboration, trust environment that everyone is open to brainstorm and contribute. Katia is emphatic, provides strong evidence of business ownership and excels at marketing and sales programs management, people motivation and cross group partnership. She has great ideas, knows how to make alignments and stays on top of every process stage to ensure expected is achieved.”
Jana Pastore
Sr. Business Analyst Renal Care DACH at Baxter International Inc.
Liz 🎙 Howard
“Katia‘s ability to lead any team is an understatement. Her professional attitude, her ability to comprehend each member of her team and client, is a gift! Katia leads with a quiet strength combined with compassion! Her knowledge with years of experience of today’s IT market is more than excellent, Katia is the Go-To Expert! Liz Howard, Founder Soulfood-Seminars”
Liz 🎙 Howard
TEDx Speaker | Spiritual Voice Expert & Healer | Author | Founder of Soulfood Voice Retreats, Seminars & Veterans Initiative
Fuat Kirikci
“At Microsoft, I had the opportunity to work together with Katia. Katia is an absolute team player and power woman: reliable, integer, honest, inspirational, professional, a sales- and project management expert and on top very much fun to work with. Katia, I hope we get the chance to work together again and wish you all the best for your future!”
Fuat Kirikci
Put AI to work for people
Michael von Hamm
“I believe Katia`s superpowers are (1) ownership as she is really focusing on her partners needs, always trying to find a path to green, (2) delivering results through quick wins but also long-term results within defined marketing campaigns with Tier 1 partners in EU, and (3) earn trust, being transparent in her positive communication and setting the appropriated expectations to partners/customers.”
Michael von Hamm
Manager Business Development , B2B
Mayte G.
“Katia is passionate about marketing and a great team player! She is always looking for new creative ideas to drive amazing customer experiences and make them happen. It was a pleasure to work in the same team at Amazon Alexa!”
Mayte G.
Senior Brand Manager | Prime Video | Amazon
Anja Fordon
“Working with Katia is an absolute bliss. She is a senior marketing expert with deep roots in putting the costumers or consumers first. From the first day on, working with Katia has been an inspiration. Her ideas are well thought through and go beyond the "normal" marketing playbooks which I really love. She questions the staus quo, is super resilient and a true power house. On top of her professional expertise, Katia is a strong advocate for diversity and social equity which is what the world needs now more than ever. Any organisation would be happy to have her!”
AF
Senior Brand Marketing Specialist, advocacy manager, content marketing manager, author, book lover and storytelling ambassador. I create and develop brand, content marketing & storytelling strategies.
Stefan Moll
“Dear Katia, thanks so much for the great collaboration with TA for the herCAREER event and also in the Women@Workday DACH team. It is such a pleasure working with you with your drive, guidance and extremely positive can do attitude. Your passion for female leadership and creating an inclusive environment is contagious and radiates on the people around you. Thanks,”
Stefan Moll
Principal Talent Acquisition Partner EMEA - finding the best sales talents #wdaylife
Maria Elisa Fontanelli
“Avevo delle sfide personali che volevo superare attraverso il coaching e Katia ha saputo guidarmi ad elevare i miei standard! E' incredibile quanta consapevolezza è riuscita a generare in me durante il percorso. Katia hai una grande capacità di ascolto che mi ha allenato alla riflessione quella vera che produce risultato! Grazie di cuore. Mary”
Maria Elisa Fontanelli
ICF ACC Coach | Giovani & aziende | Crescita personale & professionale | Formazione per team efficaci
Christina Haeussler (Häußler)
“Katia is really a great pleasure to work with. With empathy and focus she managed the coaching process. Her ability to ask the right questions at the right time is magic- it made me re-thinking situations and I was able to overcome challenges with Katias help. Thank you, Katia.”
Christina Haeussler (Häußler)
Senior Project Manager bei SThree
Catarina Almeida
“Katia is very kind, she listens carefully and asks the perfect questions. She makes you think about life, your priorities, and question your beliefs. I recommend Katia, if you want to look deep inside you.”
Catarina Almeida
Investment Analyst @ AM Investment Management | Teaching Personal Finance @ Financas Para Todos
Carlo Perfetto
“I highly recommend Katia as a coach of outstanding quality and integrity. She is deeply responsible, demonstrates a strong work ethic, and approaches her practice with great professionalism and care. One of her key strengths is her openness to feedback: she actively seeks it, reflects on it thoughtfully, and applies it consistently to improve her work. Katia combines reliability, ethical awareness, and a genuine commitment to continuous learning, making her a trusted and effective coach.”
Carlo Perfetto
Slow enough to think. Clear enough to act. Navigating complexity with coaches and leaders.
Costanza Cecconi
“I had the pleasure of working with Katia as a coach during a phase of reflection and growth. Our work together helped me gain clarity, refocus my priorities and translate this increased awareness into concrete and sustainable actions. Katia combines a deep ability to listen with a structured and pragmatic approach. A coaching journey with Katia is not just an exercise in introspection, but a true investment in one's effectiveness, leadership, and alignment between who you are and what you do.”
Costanza Cecconi
Global Medical Partnership Lead, Viatris
Costanza Cecconi
“I had the pleasure of working with Katia as a coach during a phase of reflection and growth. Our work together helped me gain clarity, refocus my priorities and translate this increased awareness into concrete and sustainable actions. Katia combines a deep ability to listen with a structured and pragmatic approach. A coaching journey with Katia is not just an exercise in introspection, but a true investment in one's effectiveness, leadership, and alignment between who you are and what you do.”
Costanza Cecconi
Global Medical Partnership Lead, Viatris
Paola Simona Pavero
“Before starting the usual recommendation I’d like to focus on the elements of real distinction in the merits and skills. I believe that the professional path Katia is going through demonstrates the lucid interpretation of the market environment and phenomenon and the propensity to conjugate real innovation with operations, a clear vision of the future with a pragmatic approach to present, a different mindset to improve everyday life.”
Paola Simona Pavero
Senior Communication Project Manager
Simone Dappert
“I met Katia late 2012 when she started the initiative for a Munich chapter of the Professional Women´s Network. Like so many others I was inspired by her passionate yet well organized way of setting up a volunteer organization in a foreign country, with people of all different backgrounds and motives and look, what she has made out if it!”
Simone Dappert
Recruiting, Assessment, Training, Coaching
Betina Mazzarino - Limbica
“I had the pleasure of working under Katia Triggiani’s leadership while she was the President of PWN Chapter Munich —a global for a non-profit organization. She’s not only a result driven and loyal perfectionist, but also an inspiring and very reliable professional. Goal oriented, methodical, and with a strategic mindset, as a leader, she invests time and energy in building a strong team synergy, taking care of its members and its results. No matter how difficult and intense things may look, she always remains calm and focused. This rare mix of drive, productivity and ambition always set a great example for the rest of the members of the board.”
Betina Mazzarino - Limbica
Limbica | Executive Thought Partner | Connecting the dots forward. Cracking the echo chambers. Breaking Execution Deadlocks
Paula Seipel
“I have the pleasure to work together with Katia since more than one year now. Since day one I highly appreciate her open mind, networking competencies and her motivation to always drive business. Especially her proactivity, creativity and out-of-the box thinking are an inspiration to me. I would always gladly work with Katia or recommend her without hesitation.”
Paula Seipel
Instructional Designer & Trainer with a passion for AI @ E.ON Digital Technology 🤖
Jana Pastore
“By walking into the room she drives an effective collaboration, trust environment that everyone is open to brainstorm and contribute. Katia is emphatic, provides strong evidence of business ownership and excels at marketing and sales programs management, people motivation and cross group partnership. She has great ideas, knows how to make alignments and stays on top of every process stage to ensure expected is achieved.”
Jana Pastore
Sr. Business Analyst Renal Care DACH at Baxter International Inc.
Liz 🎙 Howard
“Katia‘s ability to lead any team is an understatement. Her professional attitude, her ability to comprehend each member of her team and client, is a gift! Katia leads with a quiet strength combined with compassion! Her knowledge with years of experience of today’s IT market is more than excellent, Katia is the Go-To Expert! Liz Howard, Founder Soulfood-Seminars”
Liz 🎙 Howard
TEDx Speaker | Spiritual Voice Expert & Healer | Author | Founder of Soulfood Voice Retreats, Seminars & Veterans Initiative
Fuat Kirikci
“At Microsoft, I had the opportunity to work together with Katia. Katia is an absolute team player and power woman: reliable, integer, honest, inspirational, professional, a sales- and project management expert and on top very much fun to work with. Katia, I hope we get the chance to work together again and wish you all the best for your future!”
Fuat Kirikci
Put AI to work for people
Michael von Hamm
“I believe Katia`s superpowers are (1) ownership as she is really focusing on her partners needs, always trying to find a path to green, (2) delivering results through quick wins but also long-term results within defined marketing campaigns with Tier 1 partners in EU, and (3) earn trust, being transparent in her positive communication and setting the appropriated expectations to partners/customers.”
Michael von Hamm
Manager Business Development , B2B
Mayte G.
“Katia is passionate about marketing and a great team player! She is always looking for new creative ideas to drive amazing customer experiences and make them happen. It was a pleasure to work in the same team at Amazon Alexa!”
Mayte G.
Senior Brand Manager | Prime Video | Amazon
Anja Fordon
“Working with Katia is an absolute bliss. She is a senior marketing expert with deep roots in putting the costumers or consumers first. From the first day on, working with Katia has been an inspiration. Her ideas are well thought through and go beyond the "normal" marketing playbooks which I really love. She questions the staus quo, is super resilient and a true power house. On top of her professional expertise, Katia is a strong advocate for diversity and social equity which is what the world needs now more than ever. Any organisation would be happy to have her!”
AF
Senior Brand Marketing Specialist, advocacy manager, content marketing manager, author, book lover and storytelling ambassador. I create and develop brand, content marketing & storytelling strategies.
Stefan Moll
“Dear Katia, thanks so much for the great collaboration with TA for the herCAREER event and also in the Women@Workday DACH team. It is such a pleasure working with you with your drive, guidance and extremely positive can do attitude. Your passion for female leadership and creating an inclusive environment is contagious and radiates on the people around you. Thanks,”
Stefan Moll
Principal Talent Acquisition Partner EMEA - finding the best sales talents #wdaylife
Maria Elisa Fontanelli
“Avevo delle sfide personali che volevo superare attraverso il coaching e Katia ha saputo guidarmi ad elevare i miei standard! E' incredibile quanta consapevolezza è riuscita a generare in me durante il percorso. Katia hai una grande capacità di ascolto che mi ha allenato alla riflessione quella vera che produce risultato! Grazie di cuore. Mary”
Maria Elisa Fontanelli
ICF ACC Coach | Giovani & aziende | Crescita personale & professionale | Formazione per team efficaci
Christina Haeussler (Häußler)
“Katia is really a great pleasure to work with. With empathy and focus she managed the coaching process. Her ability to ask the right questions at the right time is magic- it made me re-thinking situations and I was able to overcome challenges with Katias help. Thank you, Katia.”
Christina Haeussler (Häußler)
Senior Project Manager bei SThree
Catarina Almeida
“Katia is very kind, she listens carefully and asks the perfect questions. She makes you think about life, your priorities, and question your beliefs. I recommend Katia, if you want to look deep inside you.”
Catarina Almeida
Investment Analyst @ AM Investment Management | Teaching Personal Finance @ Financas Para Todos
Carlo Perfetto
“I highly recommend Katia as a coach of outstanding quality and integrity. She is deeply responsible, demonstrates a strong work ethic, and approaches her practice with great professionalism and care. One of her key strengths is her openness to feedback: she actively seeks it, reflects on it thoughtfully, and applies it consistently to improve her work. Katia combines reliability, ethical awareness, and a genuine commitment to continuous learning, making her a trusted and effective coach.”
Carlo Perfetto
Slow enough to think. Clear enough to act. Navigating complexity with coaches and leaders.
Costanza Cecconi
“I had the pleasure of working with Katia as a coach during a phase of reflection and growth. Our work together helped me gain clarity, refocus my priorities and translate this increased awareness into concrete and sustainable actions. Katia combines a deep ability to listen with a structured and pragmatic approach. A coaching journey with Katia is not just an exercise in introspection, but a true investment in one's effectiveness, leadership, and alignment between who you are and what you do.”
Costanza Cecconi
Global Medical Partnership Lead, Viatris
Costanza Cecconi
“I had the pleasure of working with Katia as a coach during a phase of reflection and growth. Our work together helped me gain clarity, refocus my priorities and translate this increased awareness into concrete and sustainable actions. Katia combines a deep ability to listen with a structured and pragmatic approach. A coaching journey with Katia is not just an exercise in introspection, but a true investment in one's effectiveness, leadership, and alignment between who you are and what you do.”
Costanza Cecconi
Global Medical Partnership Lead, Viatris
Collaboration that embeds clarity

The difference Is in how we work together

Over the years, I’ve learned that real progress happens when people see the same direction and speak the same language. With over 2 decades in international marketing and business development, I understand how strategy takes shape inside complex organisations, and how easily it can fragment when communication slips.

My role is to bring those pieces back together, by helping leadership teams clarify what they stand for, translate it into messages people can act on, and build trust between the brand story and the lived experience of those behind it.

This work is not templated or transactional but collaborative, reflective, and practical, designed to leave your organisation with clarity you can measure and language you can sustain.

KATIA TRIGGIANI
Marketing Yourself Forward book
NEW RELEASE · 2026
The book is out now

The book I almost
didn't write

After years in corporate, I reached a point where the metrics, meetings, and milestones no longer aligned with the meaning I was looking for. Marketing Yourself Forward was born from the moments I nearly walked away.

This book brings together marketing insight, personal evolution, and the understanding that your story and lived experience can become your strongest professional advantage.

OR
Get Your Copy on Amazon