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Meet Katia Triggiani

ICF Certified Coach, EMCC Senior Practitioner, Marketing Strategist, Brand Expert, Trainer, and Author

Connecting the structure of business with the substance of human behavior to help leaders and organisations bring clarity back to how they think, decide, and communicate, especially when the pace of change makes that clarity hardest to find.

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Experience forged in complexity

My path so far

Over more than two decades, my career has moved between marketing, leadership, and human development, three worlds that, together, shaped how I see growth and communication.

At Fujitsu, Microsoft and Amazon, I led teams through expansion, transformation, and active listening. I intuitively learned that knowing change. Those years taught me that success is totally subjective, and people move faster when they feel seen, heard, and connected to their purpose.

That understanding became the foundation of my work today.

After obtaining the ICF Professional Certified Coach accreditation, the NLP diploma and the  EMCC Team Coaching Quality Award (TCQA), I work full time as coach, mentor and trainer. 

My specialty are leaders and organisations navigating complexity, change, or reorganisations. I help them find clarity when direction blurs, rebuild confidence after transition, and re-establish trust when communication falters.

Having lived and worked across cultures, I’ve learned that leadership doesn’t sound the same everywhere. Even in the same company it may have different meanings. Yet its essence is universal – awareness, empathy, and courage in action. As a mother, I understand the balance between ambition and patience, presence and perseverance. I know how professional growth can only be sustained when it aligns with personal wellbeing.

In my work, I combine marketing principles and insights of systemic coaching. This synergy helps clients see patterns, make confident decisions, and lead with steadiness, even when the environment is constantly shifting.

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Where rigour meets reflection

My philosophy & approach

My approach combines extensive business experience with human understanding, neuroscience and modern methods to achieve results. Last two years of full time coaching experience – 2000+ hours and 150+ clients – showed that change is possible AND sustainable. Constant learner, I bring together:

Structure, through the ICF’s clear coaching framework, ethical standards and requirements. It gives every conversation safe space, focus and introspection.

Reflection, through the EMCC approach, which keeps learning deeply personal, grounded, and connected to real-life situations.

This balance helps leaders and teams get other perspectives, see the bigger picture while remaining balanced and self centered.

I work with clients in moments of transition, when clarity is needed, when their confidence wavers, or when complexity feels overwhelming. We look at patterns in behavior, communication, and decision-making, then build practical ways to shift them. Sometimes that means designing new conversations, and sometimes slowing down long enough to notice what’s already working.

Clients often describe the outcome as a renewed sense of direction and steadiness. That steadiness is what I aim to build, leaders who know how to think clearly, act intentionally, and lead without losing themselves in the process.

Book an exploratory call
Change you can sustain

People and results come together

I help senior leaders and teams strengthen the way they behave, the choices they make, their communications style. What my clients achieve are typically:

Build clear expectations and processes, with kindness and empathy.

Increase technology affinity to support people in their job to increase productivity and creativity time.

Strengthen decision quality and collective focus across leadership teams.

Navigate change and transformation without losing trust or direction.

Create communication habits that connect strategy, culture, and execution.

Each promotion requires a specific action plan. We work together to land it on the manager´s plan.

Set boundaries to remain calm under pressure and act with assertiveness.

Strengthen their personal brand, to navigate corporate politics remaining authentic.

Female leaders increase their networking skills. They learn how to be visible, and influence without compromising authenticity.

Align career growth and personal wellbeing, so progress feels sustainable, and not exhausting.

Book a call with me
Credibility, earned

My professional foundations

Learning has always been central to how I work. Each qualification represents a step towards understanding people, communication, and change from different perspectives – strategic, psychological, and systemic.

Academic Foundation
  • Degree in Marketing & Communication, University of Bari, Italy
Professional Training
  • Diploma in Coaching, Allenati per l’Eccellenza
  • Diploma in Neuro Linguistic Programming (NLP), Allenati per l’Eccellenza
  • Professional Certified Coach (PCC), International Coaching Federation (ICF)
  • Senior Practitioner, European Mentoring and Coaching Council (EMCC)
  • Positive Intelligence (PQ) Coach, trained with Shirzad Chamine
  • Team Coaching Certification, Solution Focused Academy
  • EMCC Team Coaching Quality Award (TCQA), as a recognition for the quality, depth, and ethical standards of my team coaching practice.


These frameworks, from ICF’s structure to EMCC’s reflective practice, shape a coaching style that is both rigorous and deeply human. They also mirror my belief that learning never ends, but evolves through every client conversation and every challenge faced together.

Learn more

Where my work has taken me

Since 2012, I’ve coached clients from diverse industries and backgrounds, from Fortune 500 companies to business schools and coaching circles. After more than 2,000 hours of coaching, one truth stands out that growth is never one-size-fits-all. As such, my work is about creating spaces where people feel seen, supported, and ready to build their own path forward.

Workday T Mobile PWN Microsoft ICF Fujitsu Fondazione Ortygia Femme Palette ESCP Amiga Amazon Ashoka Doujak Alpitour Kearney Viatris Workday T Mobile PWN Microsoft ICF Fujitsu Fondazione Ortygia Femme Palette ESCP Amiga Amazon Ashoka Doujak Alpitour Kearney Viatris
Difference as strength

My practice built on diversity and connection

My work has always been shaped by diversity. Having lived and worked across several countries, I’ve seen how connection grows when we make space for difference and listen with intent. Inclusion, to me, is the foundation of how I coach, lead, and collaborate.

I also believe success is never a solo journey. It’s built through cooperation, shared insight, and the courage to learn from one another.

This belief led me to create in Munich and lead for 6 years the Professional Women Network, a nonprofit dedicated to helping women share stories, strengthen networks, and support each other’s growth.

I have been leading women@microsoft, women@amazon and women@workday programs with the aim of making female talents emerge and take the courage to make their skills and competences visible and rewarded.

Those experiences deeply inform my work ethic, fostering environments where every voice matters and where leadership is measured not only by achievement, but by how well we lift others along the way.

Learn more
Leaders at pivotal moments

People I partner with

High achievers at different career stages. Working mainly online I coach people in different countries and with different backgrounds. Some need mentorship to develop their career, others need coaching to lead global teams. Most of my clients work in corporations. Others need support in starting their business and positioning themselves on the market. Or working on a repositioning that may attract more clients in the sector they need. 

My background in marketing and international business helps me meet them where they are, balancing strategy with empathy, structure with curiosity. I take coaching as a way to see people in their full context and help them reconnect the dots between their values, goals, and strengths.

Alongside my independent work, I collaborate with Doujak Corporate Development as a consultant in transformational development for organisations. I also deliver coaching and training through professional learning platforms such as Speexx, Unmind, and Pack which allow organisations and individuals to access my work through their corporate learning ecosystems.

Book an exploratory call
The Book is out now

Marketing Yourself Forward

After years in corporate, I reached a point where the metrics, meetings, and milestones no longer aligned with the meaning I was looking for. Marketing Yourself Forward was born from the moments I nearly walked away.

This book explores a different approach to career growth that brings together marketing insight, personal evolution, and the understanding that your story, values, and lived experience can become your strongest professional advantage.

The book is now available. You can download a free excerpt to get a feel for the ideas inside, or purchase your copy on Amazon.

Subscription Form Book Download
Buy on Amazon

Reflections from clients I’ve coached and collaborated with

Paola Simona Pavero
“Before starting the usual recommendation I’d like to focus on the elements of real distinction in the merits and skills. I believe that the professional path Katia is going through demonstrates the lucid interpretation of the market environment and phenomenon and the propensity to conjugate real innovation with operations, a clear vision of the future with a pragmatic approach to present, a different mindset to improve everyday life.”
Paola Simona Pavero
Senior Communication Project Manager
Betina Mazzarino - Limbica
“I had the pleasure of working under Katia Triggiani’s leadership while she was the President of PWN Chapter Munich —a global for a non-profit organization. She’s not only a result driven and loyal perfectionist, but also an inspiring and very reliable professional. Goal oriented, methodical, and with a strategic mindset, as a leader, she invests time and energy in building a strong team synergy, taking care of its members and its results. No matter how difficult and intense things may look, she always remains calm and focused. This rare mix of drive, productivity and ambition always set a great example for the rest of the members of the board.”
Betina Mazzarino - Limbica
Limbica | Executive Thought Partner | Connecting the dots forward. Cracking the echo chambers. Breaking Execution Deadlocks
Anna Kopp
“Katia and I have worked together at Microsoft. She is a very dedicated and passionate professional. She always in every situation strives for doing the right thing for our company while giving customers excellent service. She is a learner, loves to develop herself and on top of all that she is a nice person to work with, a team player and someone who is always ready to roll up their sleeves!”
Anna Kopp
Director Microsoft Digital Germany (CIO/CDO) and Regional Office Lead Munich HQ, TEDx Talker and Keynote Speaker, Global Executive Co-Chair Women@Microsoft
Michael von Hamm
“I believe Katia`s superpowers are (1) ownership as she is really focusing on her partners needs, always trying to find a path to green, (2) delivering results through quick wins but also long-term results within defined marketing campaigns with Tier 1 partners in EU, and (3) earn trust, being transparent in her positive communication and setting the appropriated expectations to partners/customers.”
Michael von Hamm
Manager Business Development , B2B
Anja Fordon
“Working with Katia is an absolute bliss. She is a senior marketing expert with deep roots in putting the costumers or consumers first. From the first day on, working with Katia has been an inspiration. Her ideas are well thought through and go beyond the "normal" marketing playbooks which I really love. She questions the staus quo, is super resilient and a true power house. On top of her professional expertise, Katia is a strong advocate for diversity and social equity which is what the world needs now more than ever. Any organisation would be happy to have her!”
AF
Senior Brand Marketing Specialist, advocacy manager, content marketing manager, author, book lover and storytelling ambassador. I create and develop brand, content marketing & storytelling strategies.
Christina Haeussler (Häußler)
“Katia is really a great pleasure to work with. With empathy and focus she managed the coaching process. Her ability to ask the right questions at the right time is magic- it made me re-thinking situations and I was able to overcome challenges with Katias help. Thank you, Katia.”
Christina Haeussler (Häußler)
Senior Project Manager bei SThree
Carlo Perfetto
“I highly recommend Katia as a coach of outstanding quality and integrity. She is deeply responsible, demonstrates a strong work ethic, and approaches her practice with great professionalism and care. One of her key strengths is her openness to feedback: she actively seeks it, reflects on it thoughtfully, and applies it consistently to improve her work. Katia combines reliability, ethical awareness, and a genuine commitment to continuous learning, making her a trusted and effective coach.”
Carlo Perfetto
Slow enough to think. Clear enough to act. Navigating complexity with coaches and leaders.
Boglárka Kelemen
“I had the pleasure of working with Katia over 10 coaching sessions, which proved to be a truly transformative experience. Katia helped me define a clear career direction and provided strong support throughout the process. Within six months, I successfully transitioned into a new field aligned with my long-term goals.”
Boglárka Kelemen
FP&A Lead Analyst at Diageo
Paola Simona Pavero
“Before starting the usual recommendation I’d like to focus on the elements of real distinction in the merits and skills. I believe that the professional path Katia is going through demonstrates the lucid interpretation of the market environment and phenomenon and the propensity to conjugate real innovation with operations, a clear vision of the future with a pragmatic approach to present, a different mindset to improve everyday life.”
Paola Simona Pavero
Senior Communication Project Manager
Betina Mazzarino - Limbica
“I had the pleasure of working under Katia Triggiani’s leadership while she was the President of PWN Chapter Munich —a global for a non-profit organization. She’s not only a result driven and loyal perfectionist, but also an inspiring and very reliable professional. Goal oriented, methodical, and with a strategic mindset, as a leader, she invests time and energy in building a strong team synergy, taking care of its members and its results. No matter how difficult and intense things may look, she always remains calm and focused. This rare mix of drive, productivity and ambition always set a great example for the rest of the members of the board.”
Betina Mazzarino - Limbica
Limbica | Executive Thought Partner | Connecting the dots forward. Cracking the echo chambers. Breaking Execution Deadlocks
Anna Kopp
“Katia and I have worked together at Microsoft. She is a very dedicated and passionate professional. She always in every situation strives for doing the right thing for our company while giving customers excellent service. She is a learner, loves to develop herself and on top of all that she is a nice person to work with, a team player and someone who is always ready to roll up their sleeves!”
Anna Kopp
Director Microsoft Digital Germany (CIO/CDO) and Regional Office Lead Munich HQ, TEDx Talker and Keynote Speaker, Global Executive Co-Chair Women@Microsoft
Michael von Hamm
“I believe Katia`s superpowers are (1) ownership as she is really focusing on her partners needs, always trying to find a path to green, (2) delivering results through quick wins but also long-term results within defined marketing campaigns with Tier 1 partners in EU, and (3) earn trust, being transparent in her positive communication and setting the appropriated expectations to partners/customers.”
Michael von Hamm
Manager Business Development , B2B
Anja Fordon
“Working with Katia is an absolute bliss. She is a senior marketing expert with deep roots in putting the costumers or consumers first. From the first day on, working with Katia has been an inspiration. Her ideas are well thought through and go beyond the "normal" marketing playbooks which I really love. She questions the staus quo, is super resilient and a true power house. On top of her professional expertise, Katia is a strong advocate for diversity and social equity which is what the world needs now more than ever. Any organisation would be happy to have her!”
AF
Senior Brand Marketing Specialist, advocacy manager, content marketing manager, author, book lover and storytelling ambassador. I create and develop brand, content marketing & storytelling strategies.
Christina Haeussler (Häußler)
“Katia is really a great pleasure to work with. With empathy and focus she managed the coaching process. Her ability to ask the right questions at the right time is magic- it made me re-thinking situations and I was able to overcome challenges with Katias help. Thank you, Katia.”
Christina Haeussler (Häußler)
Senior Project Manager bei SThree
Carlo Perfetto
“I highly recommend Katia as a coach of outstanding quality and integrity. She is deeply responsible, demonstrates a strong work ethic, and approaches her practice with great professionalism and care. One of her key strengths is her openness to feedback: she actively seeks it, reflects on it thoughtfully, and applies it consistently to improve her work. Katia combines reliability, ethical awareness, and a genuine commitment to continuous learning, making her a trusted and effective coach.”
Carlo Perfetto
Slow enough to think. Clear enough to act. Navigating complexity with coaches and leaders.
Boglárka Kelemen
“I had the pleasure of working with Katia over 10 coaching sessions, which proved to be a truly transformative experience. Katia helped me define a clear career direction and provided strong support throughout the process. Within six months, I successfully transitioned into a new field aligned with my long-term goals.”
Boglárka Kelemen
FP&A Lead Analyst at Diageo
Felicitas Birkner
“She is an excellent team player, loves involving people and is always open to new ideas. Her passion for diversity and inclusion´s topic have made our club being unique and attract people from every part of the world and with any kind of professional background. Katia has also excellent networking & communication skills, is extremely goal oriented and always prone to learn.”
Felicitas Birkner
"Tomorrow is our Home" CDO I Transformation - People & Culture - Leadership I Coaching & Training I Speaker I Autorin I Women in IT Awards Winner2019
Paula Seipel
“I have the pleasure to work together with Katia since more than one year now. Since day one I highly appreciate her open mind, networking competencies and her motivation to always drive business. Especially her proactivity, creativity and out-of-the box thinking are an inspiration to me. I would always gladly work with Katia or recommend her without hesitation.”
Paula Seipel
Instructional Designer & Trainer with a passion for AI @ E.ON Digital Technology 🤖
Liz 🎙 Howard
“Katia‘s ability to lead any team is an understatement. Her professional attitude, her ability to comprehend each member of her team and client, is a gift! Katia leads with a quiet strength combined with compassion! Her knowledge with years of experience of today’s IT market is more than excellent, Katia is the Go-To Expert! Liz Howard, Founder Soulfood-Seminars”
Liz 🎙 Howard
TEDx Speaker | Spiritual Voice Expert & Healer | Author | Founder of Soulfood Voice Retreats, Seminars & Veterans Initiative
Mayte G.
“Katia is passionate about marketing and a great team player! She is always looking for new creative ideas to drive amazing customer experiences and make them happen. It was a pleasure to work in the same team at Amazon Alexa!”
Mayte G.
Senior Brand Manager | Prime Video | Amazon
Stefan Moll
“Dear Katia, thanks so much for the great collaboration with TA for the herCAREER event and also in the Women@Workday DACH team. It is such a pleasure working with you with your drive, guidance and extremely positive can do attitude. Your passion for female leadership and creating an inclusive environment is contagious and radiates on the people around you. Thanks,”
Stefan Moll
Principal Talent Acquisition Partner EMEA - finding the best sales talents #wdaylife
Valentina Pizzo
“Katia as a coach is a model of professionalism and dedication. She has passionately acquired a diverse range of knowledge and tools, which she skillfully tailors to meet her clients' needs. She has a talent for balancing empathy with a sharp application of coaching techniques. Her extensive experience in the corporate world makes her the ideal coach for those facing high-level professional challenges.”
Valentina Pizzo
Coaching forense per vivere la professione in modo più sostenibile e felice
Costanza Cecconi
“I had the pleasure of working with Katia as a coach during a phase of reflection and growth. Our work together helped me gain clarity, refocus my priorities and translate this increased awareness into concrete and sustainable actions. Katia combines a deep ability to listen with a structured and pragmatic approach. A coaching journey with Katia is not just an exercise in introspection, but a true investment in one's effectiveness, leadership, and alignment between who you are and what you do.”
Costanza Cecconi
Global Medical Partnership Lead, Viatris
Felicitas Birkner
“She is an excellent team player, loves involving people and is always open to new ideas. Her passion for diversity and inclusion´s topic have made our club being unique and attract people from every part of the world and with any kind of professional background. Katia has also excellent networking & communication skills, is extremely goal oriented and always prone to learn.”
Felicitas Birkner
"Tomorrow is our Home" CDO I Transformation - People & Culture - Leadership I Coaching & Training I Speaker I Autorin I Women in IT Awards Winner2019
Paula Seipel
“I have the pleasure to work together with Katia since more than one year now. Since day one I highly appreciate her open mind, networking competencies and her motivation to always drive business. Especially her proactivity, creativity and out-of-the box thinking are an inspiration to me. I would always gladly work with Katia or recommend her without hesitation.”
Paula Seipel
Instructional Designer & Trainer with a passion for AI @ E.ON Digital Technology 🤖
Liz 🎙 Howard
“Katia‘s ability to lead any team is an understatement. Her professional attitude, her ability to comprehend each member of her team and client, is a gift! Katia leads with a quiet strength combined with compassion! Her knowledge with years of experience of today’s IT market is more than excellent, Katia is the Go-To Expert! Liz Howard, Founder Soulfood-Seminars”
Liz 🎙 Howard
TEDx Speaker | Spiritual Voice Expert & Healer | Author | Founder of Soulfood Voice Retreats, Seminars & Veterans Initiative
Mayte G.
“Katia is passionate about marketing and a great team player! She is always looking for new creative ideas to drive amazing customer experiences and make them happen. It was a pleasure to work in the same team at Amazon Alexa!”
Mayte G.
Senior Brand Manager | Prime Video | Amazon
Stefan Moll
“Dear Katia, thanks so much for the great collaboration with TA for the herCAREER event and also in the Women@Workday DACH team. It is such a pleasure working with you with your drive, guidance and extremely positive can do attitude. Your passion for female leadership and creating an inclusive environment is contagious and radiates on the people around you. Thanks,”
Stefan Moll
Principal Talent Acquisition Partner EMEA - finding the best sales talents #wdaylife
Valentina Pizzo
“Katia as a coach is a model of professionalism and dedication. She has passionately acquired a diverse range of knowledge and tools, which she skillfully tailors to meet her clients' needs. She has a talent for balancing empathy with a sharp application of coaching techniques. Her extensive experience in the corporate world makes her the ideal coach for those facing high-level professional challenges.”
Valentina Pizzo
Coaching forense per vivere la professione in modo più sostenibile e felice
Costanza Cecconi
“I had the pleasure of working with Katia as a coach during a phase of reflection and growth. Our work together helped me gain clarity, refocus my priorities and translate this increased awareness into concrete and sustainable actions. Katia combines a deep ability to listen with a structured and pragmatic approach. A coaching journey with Katia is not just an exercise in introspection, but a true investment in one's effectiveness, leadership, and alignment between who you are and what you do.”
Costanza Cecconi
Global Medical Partnership Lead, Viatris
Simone Dappert
“I met Katia late 2012 when she started the initiative for a Munich chapter of the Professional Women´s Network. Like so many others I was inspired by her passionate yet well organized way of setting up a volunteer organization in a foreign country, with people of all different backgrounds and motives and look, what she has made out if it!”
Simone Dappert
Recruiting, Assessment, Training, Coaching
Jana Pastore
“By walking into the room she drives an effective collaboration, trust environment that everyone is open to brainstorm and contribute. Katia is emphatic, provides strong evidence of business ownership and excels at marketing and sales programs management, people motivation and cross group partnership. She has great ideas, knows how to make alignments and stays on top of every process stage to ensure expected is achieved.”
Jana Pastore
Sr. Business Analyst Renal Care DACH at Baxter International Inc.
Fuat Kirikci
“At Microsoft, I had the opportunity to work together with Katia. Katia is an absolute team player and power woman: reliable, integer, honest, inspirational, professional, a sales- and project management expert and on top very much fun to work with. Katia, I hope we get the chance to work together again and wish you all the best for your future!”
Fuat Kirikci
Put AI to work for people
Alexandra Hartung
“Dear Katia, working closely with you over the last couple of months is a real pleasure. Your passion for female leadership, thinking beyond the usual paths e.g. on which platforms to be present and how a good (re)presentation could look like is really admiring! Looking forward to many more joint projects especially in the area of diversity and inclusion.”
Alexandra Hartung
Head of Medium Enterprise Germany
Maria Elisa Fontanelli
“Avevo delle sfide personali che volevo superare attraverso il coaching e Katia ha saputo guidarmi ad elevare i miei standard! E' incredibile quanta consapevolezza è riuscita a generare in me durante il percorso. Katia hai una grande capacità di ascolto che mi ha allenato alla riflessione quella vera che produce risultato! Grazie di cuore. Mary”
Maria Elisa Fontanelli
ICF ACC Coach | Giovani & aziende | Crescita personale & professionale | Formazione per team efficaci
Catarina Almeida
“Katia is very kind, she listens carefully and asks the perfect questions. She makes you think about life, your priorities, and question your beliefs. I recommend Katia, if you want to look deep inside you.”
Catarina Almeida
Investment Analyst @ AM Investment Management | Teaching Personal Finance @ Financas Para Todos
Costanza Cecconi
“I had the pleasure of working with Katia as a coach during a phase of reflection and growth. Our work together helped me gain clarity, refocus my priorities and translate this increased awareness into concrete and sustainable actions. Katia combines a deep ability to listen with a structured and pragmatic approach. A coaching journey with Katia is not just an exercise in introspection, but a true investment in one's effectiveness, leadership, and alignment between who you are and what you do.”
Costanza Cecconi
Global Medical Partnership Lead, Viatris
Simone Dappert
“I met Katia late 2012 when she started the initiative for a Munich chapter of the Professional Women´s Network. Like so many others I was inspired by her passionate yet well organized way of setting up a volunteer organization in a foreign country, with people of all different backgrounds and motives and look, what she has made out if it!”
Simone Dappert
Recruiting, Assessment, Training, Coaching
Jana Pastore
“By walking into the room she drives an effective collaboration, trust environment that everyone is open to brainstorm and contribute. Katia is emphatic, provides strong evidence of business ownership and excels at marketing and sales programs management, people motivation and cross group partnership. She has great ideas, knows how to make alignments and stays on top of every process stage to ensure expected is achieved.”
Jana Pastore
Sr. Business Analyst Renal Care DACH at Baxter International Inc.
Fuat Kirikci
“At Microsoft, I had the opportunity to work together with Katia. Katia is an absolute team player and power woman: reliable, integer, honest, inspirational, professional, a sales- and project management expert and on top very much fun to work with. Katia, I hope we get the chance to work together again and wish you all the best for your future!”
Fuat Kirikci
Put AI to work for people
Alexandra Hartung
“Dear Katia, working closely with you over the last couple of months is a real pleasure. Your passion for female leadership, thinking beyond the usual paths e.g. on which platforms to be present and how a good (re)presentation could look like is really admiring! Looking forward to many more joint projects especially in the area of diversity and inclusion.”
Alexandra Hartung
Head of Medium Enterprise Germany
Maria Elisa Fontanelli
“Avevo delle sfide personali che volevo superare attraverso il coaching e Katia ha saputo guidarmi ad elevare i miei standard! E' incredibile quanta consapevolezza è riuscita a generare in me durante il percorso. Katia hai una grande capacità di ascolto che mi ha allenato alla riflessione quella vera che produce risultato! Grazie di cuore. Mary”
Maria Elisa Fontanelli
ICF ACC Coach | Giovani & aziende | Crescita personale & professionale | Formazione per team efficaci
Catarina Almeida
“Katia is very kind, she listens carefully and asks the perfect questions. She makes you think about life, your priorities, and question your beliefs. I recommend Katia, if you want to look deep inside you.”
Catarina Almeida
Investment Analyst @ AM Investment Management | Teaching Personal Finance @ Financas Para Todos
Costanza Cecconi
“I had the pleasure of working with Katia as a coach during a phase of reflection and growth. Our work together helped me gain clarity, refocus my priorities and translate this increased awareness into concrete and sustainable actions. Katia combines a deep ability to listen with a structured and pragmatic approach. A coaching journey with Katia is not just an exercise in introspection, but a true investment in one's effectiveness, leadership, and alignment between who you are and what you do.”
Costanza Cecconi
Global Medical Partnership Lead, Viatris
Paola Simona Pavero
“Before starting the usual recommendation I’d like to focus on the elements of real distinction in the merits and skills. I believe that the professional path Katia is going through demonstrates the lucid interpretation of the market environment and phenomenon and the propensity to conjugate real innovation with operations, a clear vision of the future with a pragmatic approach to present, a different mindset to improve everyday life.”
Paola Simona Pavero
Senior Communication Project Manager
Felicitas Birkner
“She is an excellent team player, loves involving people and is always open to new ideas. Her passion for diversity and inclusion´s topic have made our club being unique and attract people from every part of the world and with any kind of professional background. Katia has also excellent networking & communication skills, is extremely goal oriented and always prone to learn.”
Felicitas Birkner
"Tomorrow is our Home" CDO I Transformation - People & Culture - Leadership I Coaching & Training I Speaker I Autorin I Women in IT Awards Winner2019
Simone Dappert
“I met Katia late 2012 when she started the initiative for a Munich chapter of the Professional Women´s Network. Like so many others I was inspired by her passionate yet well organized way of setting up a volunteer organization in a foreign country, with people of all different backgrounds and motives and look, what she has made out if it!”
Simone Dappert
Recruiting, Assessment, Training, Coaching
Betina Mazzarino - Limbica
“I had the pleasure of working under Katia Triggiani’s leadership while she was the President of PWN Chapter Munich —a global for a non-profit organization. She’s not only a result driven and loyal perfectionist, but also an inspiring and very reliable professional. Goal oriented, methodical, and with a strategic mindset, as a leader, she invests time and energy in building a strong team synergy, taking care of its members and its results. No matter how difficult and intense things may look, she always remains calm and focused. This rare mix of drive, productivity and ambition always set a great example for the rest of the members of the board.”
Betina Mazzarino - Limbica
Limbica | Executive Thought Partner | Connecting the dots forward. Cracking the echo chambers. Breaking Execution Deadlocks
Paula Seipel
“I have the pleasure to work together with Katia since more than one year now. Since day one I highly appreciate her open mind, networking competencies and her motivation to always drive business. Especially her proactivity, creativity and out-of-the box thinking are an inspiration to me. I would always gladly work with Katia or recommend her without hesitation.”
Paula Seipel
Instructional Designer & Trainer with a passion for AI @ E.ON Digital Technology 🤖
Jana Pastore
“By walking into the room she drives an effective collaboration, trust environment that everyone is open to brainstorm and contribute. Katia is emphatic, provides strong evidence of business ownership and excels at marketing and sales programs management, people motivation and cross group partnership. She has great ideas, knows how to make alignments and stays on top of every process stage to ensure expected is achieved.”
Jana Pastore
Sr. Business Analyst Renal Care DACH at Baxter International Inc.
Anna Kopp
“Katia and I have worked together at Microsoft. She is a very dedicated and passionate professional. She always in every situation strives for doing the right thing for our company while giving customers excellent service. She is a learner, loves to develop herself and on top of all that she is a nice person to work with, a team player and someone who is always ready to roll up their sleeves!”
Anna Kopp
Director Microsoft Digital Germany (CIO/CDO) and Regional Office Lead Munich HQ, TEDx Talker and Keynote Speaker, Global Executive Co-Chair Women@Microsoft
Liz 🎙 Howard
“Katia‘s ability to lead any team is an understatement. Her professional attitude, her ability to comprehend each member of her team and client, is a gift! Katia leads with a quiet strength combined with compassion! Her knowledge with years of experience of today’s IT market is more than excellent, Katia is the Go-To Expert! Liz Howard, Founder Soulfood-Seminars”
Liz 🎙 Howard
TEDx Speaker | Spiritual Voice Expert & Healer | Author | Founder of Soulfood Voice Retreats, Seminars & Veterans Initiative
Fuat Kirikci
“At Microsoft, I had the opportunity to work together with Katia. Katia is an absolute team player and power woman: reliable, integer, honest, inspirational, professional, a sales- and project management expert and on top very much fun to work with. Katia, I hope we get the chance to work together again and wish you all the best for your future!”
Fuat Kirikci
Put AI to work for people
Michael von Hamm
“I believe Katia`s superpowers are (1) ownership as she is really focusing on her partners needs, always trying to find a path to green, (2) delivering results through quick wins but also long-term results within defined marketing campaigns with Tier 1 partners in EU, and (3) earn trust, being transparent in her positive communication and setting the appropriated expectations to partners/customers.”
Michael von Hamm
Manager Business Development , B2B
Mayte G.
“Katia is passionate about marketing and a great team player! She is always looking for new creative ideas to drive amazing customer experiences and make them happen. It was a pleasure to work in the same team at Amazon Alexa!”
Mayte G.
Senior Brand Manager | Prime Video | Amazon
Alexandra Hartung
“Dear Katia, working closely with you over the last couple of months is a real pleasure. Your passion for female leadership, thinking beyond the usual paths e.g. on which platforms to be present and how a good (re)presentation could look like is really admiring! Looking forward to many more joint projects especially in the area of diversity and inclusion.”
Alexandra Hartung
Head of Medium Enterprise Germany
Anja Fordon
“Working with Katia is an absolute bliss. She is a senior marketing expert with deep roots in putting the costumers or consumers first. From the first day on, working with Katia has been an inspiration. Her ideas are well thought through and go beyond the "normal" marketing playbooks which I really love. She questions the staus quo, is super resilient and a true power house. On top of her professional expertise, Katia is a strong advocate for diversity and social equity which is what the world needs now more than ever. Any organisation would be happy to have her!”
AF
Senior Brand Marketing Specialist, advocacy manager, content marketing manager, author, book lover and storytelling ambassador. I create and develop brand, content marketing & storytelling strategies.
Stefan Moll
“Dear Katia, thanks so much for the great collaboration with TA for the herCAREER event and also in the Women@Workday DACH team. It is such a pleasure working with you with your drive, guidance and extremely positive can do attitude. Your passion for female leadership and creating an inclusive environment is contagious and radiates on the people around you. Thanks,”
Stefan Moll
Principal Talent Acquisition Partner EMEA - finding the best sales talents #wdaylife
Maria Elisa Fontanelli
“Avevo delle sfide personali che volevo superare attraverso il coaching e Katia ha saputo guidarmi ad elevare i miei standard! E' incredibile quanta consapevolezza è riuscita a generare in me durante il percorso. Katia hai una grande capacità di ascolto che mi ha allenato alla riflessione quella vera che produce risultato! Grazie di cuore. Mary”
Maria Elisa Fontanelli
ICF ACC Coach | Giovani & aziende | Crescita personale & professionale | Formazione per team efficaci
Christina Haeussler (Häußler)
“Katia is really a great pleasure to work with. With empathy and focus she managed the coaching process. Her ability to ask the right questions at the right time is magic- it made me re-thinking situations and I was able to overcome challenges with Katias help. Thank you, Katia.”
Christina Haeussler (Häußler)
Senior Project Manager bei SThree
Valentina Pizzo
“Katia as a coach is a model of professionalism and dedication. She has passionately acquired a diverse range of knowledge and tools, which she skillfully tailors to meet her clients' needs. She has a talent for balancing empathy with a sharp application of coaching techniques. Her extensive experience in the corporate world makes her the ideal coach for those facing high-level professional challenges.”
Valentina Pizzo
Coaching forense per vivere la professione in modo più sostenibile e felice
Catarina Almeida
“Katia is very kind, she listens carefully and asks the perfect questions. She makes you think about life, your priorities, and question your beliefs. I recommend Katia, if you want to look deep inside you.”
Catarina Almeida
Investment Analyst @ AM Investment Management | Teaching Personal Finance @ Financas Para Todos
Carlo Perfetto
“I highly recommend Katia as a coach of outstanding quality and integrity. She is deeply responsible, demonstrates a strong work ethic, and approaches her practice with great professionalism and care. One of her key strengths is her openness to feedback: she actively seeks it, reflects on it thoughtfully, and applies it consistently to improve her work. Katia combines reliability, ethical awareness, and a genuine commitment to continuous learning, making her a trusted and effective coach.”
Carlo Perfetto
Slow enough to think. Clear enough to act. Navigating complexity with coaches and leaders.
Costanza Cecconi
“I had the pleasure of working with Katia as a coach during a phase of reflection and growth. Our work together helped me gain clarity, refocus my priorities and translate this increased awareness into concrete and sustainable actions. Katia combines a deep ability to listen with a structured and pragmatic approach. A coaching journey with Katia is not just an exercise in introspection, but a true investment in one's effectiveness, leadership, and alignment between who you are and what you do.”
Costanza Cecconi
Global Medical Partnership Lead, Viatris
Costanza Cecconi
“I had the pleasure of working with Katia as a coach during a phase of reflection and growth. Our work together helped me gain clarity, refocus my priorities and translate this increased awareness into concrete and sustainable actions. Katia combines a deep ability to listen with a structured and pragmatic approach. A coaching journey with Katia is not just an exercise in introspection, but a true investment in one's effectiveness, leadership, and alignment between who you are and what you do.”
Costanza Cecconi
Global Medical Partnership Lead, Viatris
Boglárka Kelemen
“I had the pleasure of working with Katia over 10 coaching sessions, which proved to be a truly transformative experience. Katia helped me define a clear career direction and provided strong support throughout the process. Within six months, I successfully transitioned into a new field aligned with my long-term goals.”
Boglárka Kelemen
FP&A Lead Analyst at Diageo
Paola Simona Pavero
“Before starting the usual recommendation I’d like to focus on the elements of real distinction in the merits and skills. I believe that the professional path Katia is going through demonstrates the lucid interpretation of the market environment and phenomenon and the propensity to conjugate real innovation with operations, a clear vision of the future with a pragmatic approach to present, a different mindset to improve everyday life.”
Paola Simona Pavero
Senior Communication Project Manager
Felicitas Birkner
“She is an excellent team player, loves involving people and is always open to new ideas. Her passion for diversity and inclusion´s topic have made our club being unique and attract people from every part of the world and with any kind of professional background. Katia has also excellent networking & communication skills, is extremely goal oriented and always prone to learn.”
Felicitas Birkner
"Tomorrow is our Home" CDO I Transformation - People & Culture - Leadership I Coaching & Training I Speaker I Autorin I Women in IT Awards Winner2019
Simone Dappert
“I met Katia late 2012 when she started the initiative for a Munich chapter of the Professional Women´s Network. Like so many others I was inspired by her passionate yet well organized way of setting up a volunteer organization in a foreign country, with people of all different backgrounds and motives and look, what she has made out if it!”
Simone Dappert
Recruiting, Assessment, Training, Coaching
Betina Mazzarino - Limbica
“I had the pleasure of working under Katia Triggiani’s leadership while she was the President of PWN Chapter Munich —a global for a non-profit organization. She’s not only a result driven and loyal perfectionist, but also an inspiring and very reliable professional. Goal oriented, methodical, and with a strategic mindset, as a leader, she invests time and energy in building a strong team synergy, taking care of its members and its results. No matter how difficult and intense things may look, she always remains calm and focused. This rare mix of drive, productivity and ambition always set a great example for the rest of the members of the board.”
Betina Mazzarino - Limbica
Limbica | Executive Thought Partner | Connecting the dots forward. Cracking the echo chambers. Breaking Execution Deadlocks
Paula Seipel
“I have the pleasure to work together with Katia since more than one year now. Since day one I highly appreciate her open mind, networking competencies and her motivation to always drive business. Especially her proactivity, creativity and out-of-the box thinking are an inspiration to me. I would always gladly work with Katia or recommend her without hesitation.”
Paula Seipel
Instructional Designer & Trainer with a passion for AI @ E.ON Digital Technology 🤖
Jana Pastore
“By walking into the room she drives an effective collaboration, trust environment that everyone is open to brainstorm and contribute. Katia is emphatic, provides strong evidence of business ownership and excels at marketing and sales programs management, people motivation and cross group partnership. She has great ideas, knows how to make alignments and stays on top of every process stage to ensure expected is achieved.”
Jana Pastore
Sr. Business Analyst Renal Care DACH at Baxter International Inc.
Anna Kopp
“Katia and I have worked together at Microsoft. She is a very dedicated and passionate professional. She always in every situation strives for doing the right thing for our company while giving customers excellent service. She is a learner, loves to develop herself and on top of all that she is a nice person to work with, a team player and someone who is always ready to roll up their sleeves!”
Anna Kopp
Director Microsoft Digital Germany (CIO/CDO) and Regional Office Lead Munich HQ, TEDx Talker and Keynote Speaker, Global Executive Co-Chair Women@Microsoft
Liz 🎙 Howard
“Katia‘s ability to lead any team is an understatement. Her professional attitude, her ability to comprehend each member of her team and client, is a gift! Katia leads with a quiet strength combined with compassion! Her knowledge with years of experience of today’s IT market is more than excellent, Katia is the Go-To Expert! Liz Howard, Founder Soulfood-Seminars”
Liz 🎙 Howard
TEDx Speaker | Spiritual Voice Expert & Healer | Author | Founder of Soulfood Voice Retreats, Seminars & Veterans Initiative
Fuat Kirikci
“At Microsoft, I had the opportunity to work together with Katia. Katia is an absolute team player and power woman: reliable, integer, honest, inspirational, professional, a sales- and project management expert and on top very much fun to work with. Katia, I hope we get the chance to work together again and wish you all the best for your future!”
Fuat Kirikci
Put AI to work for people
Michael von Hamm
“I believe Katia`s superpowers are (1) ownership as she is really focusing on her partners needs, always trying to find a path to green, (2) delivering results through quick wins but also long-term results within defined marketing campaigns with Tier 1 partners in EU, and (3) earn trust, being transparent in her positive communication and setting the appropriated expectations to partners/customers.”
Michael von Hamm
Manager Business Development , B2B
Mayte G.
“Katia is passionate about marketing and a great team player! She is always looking for new creative ideas to drive amazing customer experiences and make them happen. It was a pleasure to work in the same team at Amazon Alexa!”
Mayte G.
Senior Brand Manager | Prime Video | Amazon
Alexandra Hartung
“Dear Katia, working closely with you over the last couple of months is a real pleasure. Your passion for female leadership, thinking beyond the usual paths e.g. on which platforms to be present and how a good (re)presentation could look like is really admiring! Looking forward to many more joint projects especially in the area of diversity and inclusion.”
Alexandra Hartung
Head of Medium Enterprise Germany
Anja Fordon
“Working with Katia is an absolute bliss. She is a senior marketing expert with deep roots in putting the costumers or consumers first. From the first day on, working with Katia has been an inspiration. Her ideas are well thought through and go beyond the "normal" marketing playbooks which I really love. She questions the staus quo, is super resilient and a true power house. On top of her professional expertise, Katia is a strong advocate for diversity and social equity which is what the world needs now more than ever. Any organisation would be happy to have her!”
AF
Senior Brand Marketing Specialist, advocacy manager, content marketing manager, author, book lover and storytelling ambassador. I create and develop brand, content marketing & storytelling strategies.
Stefan Moll
“Dear Katia, thanks so much for the great collaboration with TA for the herCAREER event and also in the Women@Workday DACH team. It is such a pleasure working with you with your drive, guidance and extremely positive can do attitude. Your passion for female leadership and creating an inclusive environment is contagious and radiates on the people around you. Thanks,”
Stefan Moll
Principal Talent Acquisition Partner EMEA - finding the best sales talents #wdaylife
Maria Elisa Fontanelli
“Avevo delle sfide personali che volevo superare attraverso il coaching e Katia ha saputo guidarmi ad elevare i miei standard! E' incredibile quanta consapevolezza è riuscita a generare in me durante il percorso. Katia hai una grande capacità di ascolto che mi ha allenato alla riflessione quella vera che produce risultato! Grazie di cuore. Mary”
Maria Elisa Fontanelli
ICF ACC Coach | Giovani & aziende | Crescita personale & professionale | Formazione per team efficaci
Christina Haeussler (Häußler)
“Katia is really a great pleasure to work with. With empathy and focus she managed the coaching process. Her ability to ask the right questions at the right time is magic- it made me re-thinking situations and I was able to overcome challenges with Katias help. Thank you, Katia.”
Christina Haeussler (Häußler)
Senior Project Manager bei SThree
Valentina Pizzo
“Katia as a coach is a model of professionalism and dedication. She has passionately acquired a diverse range of knowledge and tools, which she skillfully tailors to meet her clients' needs. She has a talent for balancing empathy with a sharp application of coaching techniques. Her extensive experience in the corporate world makes her the ideal coach for those facing high-level professional challenges.”
Valentina Pizzo
Coaching forense per vivere la professione in modo più sostenibile e felice
Catarina Almeida
“Katia is very kind, she listens carefully and asks the perfect questions. She makes you think about life, your priorities, and question your beliefs. I recommend Katia, if you want to look deep inside you.”
Catarina Almeida
Investment Analyst @ AM Investment Management | Teaching Personal Finance @ Financas Para Todos
Carlo Perfetto
“I highly recommend Katia as a coach of outstanding quality and integrity. She is deeply responsible, demonstrates a strong work ethic, and approaches her practice with great professionalism and care. One of her key strengths is her openness to feedback: she actively seeks it, reflects on it thoughtfully, and applies it consistently to improve her work. Katia combines reliability, ethical awareness, and a genuine commitment to continuous learning, making her a trusted and effective coach.”
Carlo Perfetto
Slow enough to think. Clear enough to act. Navigating complexity with coaches and leaders.
Costanza Cecconi
“I had the pleasure of working with Katia as a coach during a phase of reflection and growth. Our work together helped me gain clarity, refocus my priorities and translate this increased awareness into concrete and sustainable actions. Katia combines a deep ability to listen with a structured and pragmatic approach. A coaching journey with Katia is not just an exercise in introspection, but a true investment in one's effectiveness, leadership, and alignment between who you are and what you do.”
Costanza Cecconi
Global Medical Partnership Lead, Viatris
Costanza Cecconi
“I had the pleasure of working with Katia as a coach during a phase of reflection and growth. Our work together helped me gain clarity, refocus my priorities and translate this increased awareness into concrete and sustainable actions. Katia combines a deep ability to listen with a structured and pragmatic approach. A coaching journey with Katia is not just an exercise in introspection, but a true investment in one's effectiveness, leadership, and alignment between who you are and what you do.”
Costanza Cecconi
Global Medical Partnership Lead, Viatris
Boglárka Kelemen
“I had the pleasure of working with Katia over 10 coaching sessions, which proved to be a truly transformative experience. Katia helped me define a clear career direction and provided strong support throughout the process. Within six months, I successfully transitioned into a new field aligned with my long-term goals.”
Boglárka Kelemen
FP&A Lead Analyst at Diageo
KATIA TRIGGIANI
Marketing Yourself Forward book
NEW RELEASE · 2026
The book is out now

The book I almost
didn't write

After years in corporate, I reached a point where the metrics, meetings, and milestones no longer aligned with the meaning I was looking for. Marketing Yourself Forward was born from the moments I nearly walked away.

This book brings together marketing insight, personal evolution, and the understanding that your story and lived experience can become your strongest professional advantage.

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