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Executive career coaching

Navigate corporate politics, communicate your impact with confidence, and create your unique career path, sustainable and with integrity.

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Redefine growth on your own terms

Work has changed and so has the way we grow

Careers today no longer follow predictable steps. Roles shift, priorities change, and organisations keep redesigning themselves. Progress now depends less on seniority and more on clarity, communication, and self-awareness.

As a professional, you face constant pressure to stay visible, capable, and connected while adapting to new demands. You keep moving fast but rarely have time to pause and decide whether your direction still fits who you’ve become.

We take time to look beneath the surface of your professional story to understand what drives your decisions and how your patterns shape results. Drawing on 26 years in corporate marketing and leadership, together with neuroscience and systemic coaching, I help you connect those insights and your precious resources with practical action. 

By working together, we clarify what matters, translate it into strategy, and build the confidence to move forward in a way that feels both genuine and sustainable.

Start your next chapter

Focused programs for career and leadership development

Every professional has different goals, from accelerating career growth to stepping into leadership with confidence. Each of these high-touch, 1:1 programs is structured around your pace, your context, and the results you want to see.

Empowering you

Career Coaching Program – €1980

 7 Sessions (8 hours)

A focused coaching journey designed for ambitious professionals seeking clarity, direction, and tangible career results.

We work together to define your goals, sharpen your communication, and strengthen your confidence so you can advance faster and stay balanced while doing it.

You’ll leave with a clear roadmap for growth, measurable progress, and renewed motivation, without falling into burnout.

Book now

Women in leadership

3-Month Journey – €1500

A tailored program for women ready to step into leadership with confidence and purpose.

Across three months, we develop your leadership voice, refine your career strategy, and build a presence that earns recognition and respect.

You’ll gain the tools, perspective, and visibility to lead authentically, grow your influence, and create space for other women to rise with you.

Book now

Leadership accelerator

3-Month Intensive – €2500

An intensive program for emerging and established leaders who want to amplify their impact quickly and sustainably.

Through structured development plans, practical challenges, and personalised feedback, we strengthen your ability to lead people, navigate complexity, and communicate with authority.

You’ll walk away with enhanced confidence, strategic clarity, and leadership presence that lasts well beyond the program.

Book now

If you’re unsure which program best fits your goals, and want to find the right starting point

Book a discovery call
When drive meets uncertainty, guidance makes the difference

High-performing professionals have an internal motor that is constantly pushing hard…

I’ve outgrown my role, the promotion seems always there to come, but nothing seems to be concretely there.

I constantly show great results, but I’m not sure what the next move should be.

I’ve just been promoted, and I have the feeling it is all too much.

I am a people manager now, I work too many hours and have no life of my own anymore.

I will finally get the VP role I have been working for. How can I manage the communication with the top management and the politics?

I need to be more assertive. How can I remain authentic and keep my values in my role?

My confidence took a hit after burnout. I’m second-guessing decisions I used to make easily.

I am afraid I am on a path to exhaustion. I need to do something but don´t know what.

I know I need to be more visible, but self-promotion feels inauthentic.

I know I am competent but I hate selling myself.

I want to change my role in my organisation / I am creating a new business. I’m not sure how to position myself.

I’m adapting to a new culture and work style, and it’s more complex than I expected.

I’ve been promoted, but managing people feels very different from managing projects.

I recently moved to a new country. How can I create a network?

I recently came back from maternity leave and my job is gone.

I want the promotion. I never asked for it or a salary increase

I have regular meetings with larger teams and hate public speaking

I need to communicate often in another language and I don´t like it.

If you have reached the point where your motivation, direction, or confidence begin to fade, let’s have a conversation.

Be seen for what you truly deliver

Build a career that reflects your value and make others see it too

Career coaching starts with you as a person. What do you really need? Who do you want to be? How do you want to be perceived? Finally, our work together helps you close the gap between where you are and where you want to be. Whether you’re preparing for promotion, seeking a new role, or redefining how you show up as a leader, my sessions are tailored to your context, goals, and pace – practical, structured, and built around what success means to you.

  • Career Clarity: Define what matters most to you and identify the next step that aligns with your values, strengths, and long-term direction.
  • Renewed Confidence: Rebuild motivation and self-trust after change, transition, or burnout, so you can act from stability instead of stress.
  • Credible Communication: Express your value clearly and with balance, in interviews, meetings, and performance reviews, without overselling or shrinking back.
  • Leadership Presence: Develop the awareness, composure, and communication habits that earn trust and make people listen when you speak.
  • Strategic Positioning: Position yourself for advancement by aligning expertise, reputation, and visibility with your next professional goal.
  • Sustainable Growth: Shape a career path that supports performance, wellbeing, and balance, so progress feels steady and self-defined.


The real progress happens when your direction, decisions, and communication all reflect the same story that feels unmistakably yours. That’s the work we do together, turning professional experience into visible impact that others can recognise, and you can stand behind with conviction.

Talk through your next move
Transitions made clear, confident, and achievable

Coaching for the turning points in your professional journey

Every career includes pivotal moments, such as promotions, transitions, new responsibilities, or the need to rebuild confidence after change. Each of us can have periods of exhaustion, rethinking our professional path. Each focus area addresses pressing challenges professionals face at key stages of growth, where their motivation, communication, confidence, and leadership are tested most.

Managing former peers

Lead established relationships with confidence and respect.
Moving from colleague to manager changes expectations overnight. We refine your leadership and communication style, strengthen boundaries, and rebuild trust so you can lead effectively without losing connection.

Delegation and performance management

Build a team that performs without micromanagement.
Letting go of control is one of the hardest parts of leadership. Together, we design systems for accountability, communication, and prioritisation that allow you to focus on leadership instead of tasks.

Navigating a promotion like a project

Position yourself for promotion or expanded scope.
Promotions demand new visibility and influence. We work together to identify your next role’s requirements, strengthen your communication with stakeholders, and ensure your results and reputation align.

Career transition or re-entry

Rediscover your direction after a pause or change.
When returning after leave, relocation, or transition, even experienced professionals need to reposition their story. We clarify your narrative, align it with your goals, and build a plan that supports both momentum and confidence.

Building visibility and professional presence

Be recognised for the value you already create.
Visibility depends on coherence between your strengths, your message, and how you show up. It is not a superficial selling, but awareness about the value and impact you bring to your organisation everyday. We refine your professional brand and communication so recognition follows naturally.

Confidence and self-belief

Reconnect with meaning and motivation at your pace.
When performance has outpaced recovery, progress must begin with balance. We re-establish structure, focus, and perspective, helping you return to high performance without repeating the same patterns.

Work-life integration

Sustain performance without losing perspective.
Together we define boundaries, routines, and habits that maintain energy and focus, so growth supports your wellbeing, rather than causing exhaustion.

Explore a coaching program designed for leadership
Mirror your potential, shape your path

How we work together to create meaningful progress

Growth looks different for everyone. My role is to partner with you and mirror your beliefs, behaviours and emotions. Like in a mirror, if you see yourself from other perspectives, you realise what you can change and what you want to achieve. You can then build a career that reflects your values, and not someone else’s definition of success.

We work at your pace, addressing mindset, structure, and strategy, so the changes you make hold up under real pressure and lead to growth that lasts.

Here’s how I take you through the sessions:

1. Reflection & awareness

We begin by exploring your professional story, the moments that shaped you, the values that guide your choices, and the patterns that keep repeating. Through guided reflection and evidence-based tools, you start recognising the internal drivers behind your decisions, so you can move from reacting to leading with intention.

2. Reframing & redefinition

Next, we examine transitions, pauses, and challenges to uncover their meaning and purpose. By analysing your thinking patterns and emotional responses, we turn limiting beliefs into insights and help you see your career as an evolving narrative of growth. This shift brings renewed confidence and perspective to how you approach new opportunities.

3. Articulation & alignment

Together we define who you are as a professional and ensure that what you project externally matches who you are internally. This alignment gives you language, confidence, and credibility when communicating your value in any context.

4. Visibility & positioning

Once your foundation is clear, we design how you express it in conversations, performance reviews, interviews, or online. The focus is on presence, communicating with precision and composure so that recognition follows naturally. This allows you to be seen for the substance of your work rather than the volume of your self-promotion.

5. Integration & sustainability

We embed your insights into practical routines and boundaries that sustain progress over time. By integrating neuroscience-based practices for focus, regulation, and resilience, you develop consistency that holds up even when pressure rises.

6. Embodiment & impact

Finally, growth becomes part of how you think, decide, and lead. The clarity and balance you build start to influence those around you, shaping the tone of your team and the culture of your organisation. As a result, you are able to create an environment where others can do the same.

My goal is to help you integrate insight into action, so your development doesn’t end with the sessions, it becomes part of how you work, decide, and show up. If you’re ready to bring that level of focus and intention to your career, this is where we begin.

Book a discovery call
The Book is out now

Marketing Yourself Forward

After years in corporate, I reached a point where the metrics, meetings, and milestones no longer aligned with the meaning I was looking for. Marketing Yourself Forward was born from the moments I nearly walked away.

This book explores a different approach to career growth that brings together marketing insight, personal evolution, and the understanding that your story, values, and lived experience can become your strongest professional advantage.

The book is now available. You can download a free excerpt to get a feel for the ideas inside, or purchase your copy on Amazon.

Subscription Form Book Download
Buy on Amazon
In their words…

How clients describe the experience

I’m grateful to have worked with people from many backgrounds, industries, and cultures, all with a shared goal of leading and living with more clarity and purpose.

Paola Simona Pavero
“Before starting the usual recommendation I’d like to focus on the elements of real distinction in the merits and skills. I believe that the professional path Katia is going through demonstrates the lucid interpretation of the market environment and phenomenon and the propensity to conjugate real innovation with operations, a clear vision of the future with a pragmatic approach to present, a different mindset to improve everyday life.”
Paola Simona Pavero
Senior Communication Project Manager
Betina Mazzarino - Limbica
“I had the pleasure of working under Katia Triggiani’s leadership while she was the President of PWN Chapter Munich —a global for a non-profit organization. She’s not only a result driven and loyal perfectionist, but also an inspiring and very reliable professional. Goal oriented, methodical, and with a strategic mindset, as a leader, she invests time and energy in building a strong team synergy, taking care of its members and its results. No matter how difficult and intense things may look, she always remains calm and focused. This rare mix of drive, productivity and ambition always set a great example for the rest of the members of the board.”
Betina Mazzarino - Limbica
Limbica | Executive Thought Partner | Connecting the dots forward. Cracking the echo chambers. Breaking Execution Deadlocks
Anna Kopp
“Katia and I have worked together at Microsoft. She is a very dedicated and passionate professional. She always in every situation strives for doing the right thing for our company while giving customers excellent service. She is a learner, loves to develop herself and on top of all that she is a nice person to work with, a team player and someone who is always ready to roll up their sleeves!”
Anna Kopp
Director Microsoft Digital Germany (CIO/CDO) and Regional Office Lead Munich HQ, TEDx Talker and Keynote Speaker, Global Executive Co-Chair Women@Microsoft
Michael von Hamm
“I believe Katia`s superpowers are (1) ownership as she is really focusing on her partners needs, always trying to find a path to green, (2) delivering results through quick wins but also long-term results within defined marketing campaigns with Tier 1 partners in EU, and (3) earn trust, being transparent in her positive communication and setting the appropriated expectations to partners/customers.”
Michael von Hamm
Manager Business Development , B2B
Anja Fordon
“Working with Katia is an absolute bliss. She is a senior marketing expert with deep roots in putting the costumers or consumers first. From the first day on, working with Katia has been an inspiration. Her ideas are well thought through and go beyond the "normal" marketing playbooks which I really love. She questions the staus quo, is super resilient and a true power house. On top of her professional expertise, Katia is a strong advocate for diversity and social equity which is what the world needs now more than ever. Any organisation would be happy to have her!”
AF
Senior Brand Marketing Specialist, advocacy manager, content marketing manager, author, book lover and storytelling ambassador. I create and develop brand, content marketing & storytelling strategies.
Christina Haeussler (Häußler)
“Katia is really a great pleasure to work with. With empathy and focus she managed the coaching process. Her ability to ask the right questions at the right time is magic- it made me re-thinking situations and I was able to overcome challenges with Katias help. Thank you, Katia.”
Christina Haeussler (Häußler)
Senior Project Manager bei SThree
Carlo Perfetto
“I highly recommend Katia as a coach of outstanding quality and integrity. She is deeply responsible, demonstrates a strong work ethic, and approaches her practice with great professionalism and care. One of her key strengths is her openness to feedback: she actively seeks it, reflects on it thoughtfully, and applies it consistently to improve her work. Katia combines reliability, ethical awareness, and a genuine commitment to continuous learning, making her a trusted and effective coach.”
Carlo Perfetto
Slow enough to think. Clear enough to act. Navigating complexity with coaches and leaders.
Boglárka Kelemen
“I had the pleasure of working with Katia over 10 coaching sessions, which proved to be a truly transformative experience. Katia helped me define a clear career direction and provided strong support throughout the process. Within six months, I successfully transitioned into a new field aligned with my long-term goals.”
Boglárka Kelemen
FP&A Lead Analyst at Diageo
Paola Simona Pavero
“Before starting the usual recommendation I’d like to focus on the elements of real distinction in the merits and skills. I believe that the professional path Katia is going through demonstrates the lucid interpretation of the market environment and phenomenon and the propensity to conjugate real innovation with operations, a clear vision of the future with a pragmatic approach to present, a different mindset to improve everyday life.”
Paola Simona Pavero
Senior Communication Project Manager
Betina Mazzarino - Limbica
“I had the pleasure of working under Katia Triggiani’s leadership while she was the President of PWN Chapter Munich —a global for a non-profit organization. She’s not only a result driven and loyal perfectionist, but also an inspiring and very reliable professional. Goal oriented, methodical, and with a strategic mindset, as a leader, she invests time and energy in building a strong team synergy, taking care of its members and its results. No matter how difficult and intense things may look, she always remains calm and focused. This rare mix of drive, productivity and ambition always set a great example for the rest of the members of the board.”
Betina Mazzarino - Limbica
Limbica | Executive Thought Partner | Connecting the dots forward. Cracking the echo chambers. Breaking Execution Deadlocks
Anna Kopp
“Katia and I have worked together at Microsoft. She is a very dedicated and passionate professional. She always in every situation strives for doing the right thing for our company while giving customers excellent service. She is a learner, loves to develop herself and on top of all that she is a nice person to work with, a team player and someone who is always ready to roll up their sleeves!”
Anna Kopp
Director Microsoft Digital Germany (CIO/CDO) and Regional Office Lead Munich HQ, TEDx Talker and Keynote Speaker, Global Executive Co-Chair Women@Microsoft
Michael von Hamm
“I believe Katia`s superpowers are (1) ownership as she is really focusing on her partners needs, always trying to find a path to green, (2) delivering results through quick wins but also long-term results within defined marketing campaigns with Tier 1 partners in EU, and (3) earn trust, being transparent in her positive communication and setting the appropriated expectations to partners/customers.”
Michael von Hamm
Manager Business Development , B2B
Anja Fordon
“Working with Katia is an absolute bliss. She is a senior marketing expert with deep roots in putting the costumers or consumers first. From the first day on, working with Katia has been an inspiration. Her ideas are well thought through and go beyond the "normal" marketing playbooks which I really love. She questions the staus quo, is super resilient and a true power house. On top of her professional expertise, Katia is a strong advocate for diversity and social equity which is what the world needs now more than ever. Any organisation would be happy to have her!”
AF
Senior Brand Marketing Specialist, advocacy manager, content marketing manager, author, book lover and storytelling ambassador. I create and develop brand, content marketing & storytelling strategies.
Christina Haeussler (Häußler)
“Katia is really a great pleasure to work with. With empathy and focus she managed the coaching process. Her ability to ask the right questions at the right time is magic- it made me re-thinking situations and I was able to overcome challenges with Katias help. Thank you, Katia.”
Christina Haeussler (Häußler)
Senior Project Manager bei SThree
Carlo Perfetto
“I highly recommend Katia as a coach of outstanding quality and integrity. She is deeply responsible, demonstrates a strong work ethic, and approaches her practice with great professionalism and care. One of her key strengths is her openness to feedback: she actively seeks it, reflects on it thoughtfully, and applies it consistently to improve her work. Katia combines reliability, ethical awareness, and a genuine commitment to continuous learning, making her a trusted and effective coach.”
Carlo Perfetto
Slow enough to think. Clear enough to act. Navigating complexity with coaches and leaders.
Boglárka Kelemen
“I had the pleasure of working with Katia over 10 coaching sessions, which proved to be a truly transformative experience. Katia helped me define a clear career direction and provided strong support throughout the process. Within six months, I successfully transitioned into a new field aligned with my long-term goals.”
Boglárka Kelemen
FP&A Lead Analyst at Diageo
Felicitas Birkner
“She is an excellent team player, loves involving people and is always open to new ideas. Her passion for diversity and inclusion´s topic have made our club being unique and attract people from every part of the world and with any kind of professional background. Katia has also excellent networking & communication skills, is extremely goal oriented and always prone to learn.”
Felicitas Birkner
"Tomorrow is our Home" CDO I Transformation - People & Culture - Leadership I Coaching & Training I Speaker I Autorin I Women in IT Awards Winner2019
Paula Seipel
“I have the pleasure to work together with Katia since more than one year now. Since day one I highly appreciate her open mind, networking competencies and her motivation to always drive business. Especially her proactivity, creativity and out-of-the box thinking are an inspiration to me. I would always gladly work with Katia or recommend her without hesitation.”
Paula Seipel
Instructional Designer & Trainer with a passion for AI @ E.ON Digital Technology 🤖
Liz 🎙 Howard
“Katia‘s ability to lead any team is an understatement. Her professional attitude, her ability to comprehend each member of her team and client, is a gift! Katia leads with a quiet strength combined with compassion! Her knowledge with years of experience of today’s IT market is more than excellent, Katia is the Go-To Expert! Liz Howard, Founder Soulfood-Seminars”
Liz 🎙 Howard
TEDx Speaker | Spiritual Voice Expert & Healer | Author | Founder of Soulfood Voice Retreats, Seminars & Veterans Initiative
Mayte G.
“Katia is passionate about marketing and a great team player! She is always looking for new creative ideas to drive amazing customer experiences and make them happen. It was a pleasure to work in the same team at Amazon Alexa!”
Mayte G.
Senior Brand Manager | Prime Video | Amazon
Stefan Moll
“Dear Katia, thanks so much for the great collaboration with TA for the herCAREER event and also in the Women@Workday DACH team. It is such a pleasure working with you with your drive, guidance and extremely positive can do attitude. Your passion for female leadership and creating an inclusive environment is contagious and radiates on the people around you. Thanks,”
Stefan Moll
Principal Talent Acquisition Partner EMEA - finding the best sales talents #wdaylife
Valentina Pizzo
“Katia as a coach is a model of professionalism and dedication. She has passionately acquired a diverse range of knowledge and tools, which she skillfully tailors to meet her clients' needs. She has a talent for balancing empathy with a sharp application of coaching techniques. Her extensive experience in the corporate world makes her the ideal coach for those facing high-level professional challenges.”
Valentina Pizzo
Coaching forense per vivere la professione in modo più sostenibile e felice
Costanza Cecconi
“I had the pleasure of working with Katia as a coach during a phase of reflection and growth. Our work together helped me gain clarity, refocus my priorities and translate this increased awareness into concrete and sustainable actions. Katia combines a deep ability to listen with a structured and pragmatic approach. A coaching journey with Katia is not just an exercise in introspection, but a true investment in one's effectiveness, leadership, and alignment between who you are and what you do.”
Costanza Cecconi
Global Medical Partnership Lead, Viatris
Felicitas Birkner
“She is an excellent team player, loves involving people and is always open to new ideas. Her passion for diversity and inclusion´s topic have made our club being unique and attract people from every part of the world and with any kind of professional background. Katia has also excellent networking & communication skills, is extremely goal oriented and always prone to learn.”
Felicitas Birkner
"Tomorrow is our Home" CDO I Transformation - People & Culture - Leadership I Coaching & Training I Speaker I Autorin I Women in IT Awards Winner2019
Paula Seipel
“I have the pleasure to work together with Katia since more than one year now. Since day one I highly appreciate her open mind, networking competencies and her motivation to always drive business. Especially her proactivity, creativity and out-of-the box thinking are an inspiration to me. I would always gladly work with Katia or recommend her without hesitation.”
Paula Seipel
Instructional Designer & Trainer with a passion for AI @ E.ON Digital Technology 🤖
Liz 🎙 Howard
“Katia‘s ability to lead any team is an understatement. Her professional attitude, her ability to comprehend each member of her team and client, is a gift! Katia leads with a quiet strength combined with compassion! Her knowledge with years of experience of today’s IT market is more than excellent, Katia is the Go-To Expert! Liz Howard, Founder Soulfood-Seminars”
Liz 🎙 Howard
TEDx Speaker | Spiritual Voice Expert & Healer | Author | Founder of Soulfood Voice Retreats, Seminars & Veterans Initiative
Mayte G.
“Katia is passionate about marketing and a great team player! She is always looking for new creative ideas to drive amazing customer experiences and make them happen. It was a pleasure to work in the same team at Amazon Alexa!”
Mayte G.
Senior Brand Manager | Prime Video | Amazon
Stefan Moll
“Dear Katia, thanks so much for the great collaboration with TA for the herCAREER event and also in the Women@Workday DACH team. It is such a pleasure working with you with your drive, guidance and extremely positive can do attitude. Your passion for female leadership and creating an inclusive environment is contagious and radiates on the people around you. Thanks,”
Stefan Moll
Principal Talent Acquisition Partner EMEA - finding the best sales talents #wdaylife
Valentina Pizzo
“Katia as a coach is a model of professionalism and dedication. She has passionately acquired a diverse range of knowledge and tools, which she skillfully tailors to meet her clients' needs. She has a talent for balancing empathy with a sharp application of coaching techniques. Her extensive experience in the corporate world makes her the ideal coach for those facing high-level professional challenges.”
Valentina Pizzo
Coaching forense per vivere la professione in modo più sostenibile e felice
Costanza Cecconi
“I had the pleasure of working with Katia as a coach during a phase of reflection and growth. Our work together helped me gain clarity, refocus my priorities and translate this increased awareness into concrete and sustainable actions. Katia combines a deep ability to listen with a structured and pragmatic approach. A coaching journey with Katia is not just an exercise in introspection, but a true investment in one's effectiveness, leadership, and alignment between who you are and what you do.”
Costanza Cecconi
Global Medical Partnership Lead, Viatris
Simone Dappert
“I met Katia late 2012 when she started the initiative for a Munich chapter of the Professional Women´s Network. Like so many others I was inspired by her passionate yet well organized way of setting up a volunteer organization in a foreign country, with people of all different backgrounds and motives and look, what she has made out if it!”
Simone Dappert
Recruiting, Assessment, Training, Coaching
Jana Pastore
“By walking into the room she drives an effective collaboration, trust environment that everyone is open to brainstorm and contribute. Katia is emphatic, provides strong evidence of business ownership and excels at marketing and sales programs management, people motivation and cross group partnership. She has great ideas, knows how to make alignments and stays on top of every process stage to ensure expected is achieved.”
Jana Pastore
Sr. Business Analyst Renal Care DACH at Baxter International Inc.
Fuat Kirikci
“At Microsoft, I had the opportunity to work together with Katia. Katia is an absolute team player and power woman: reliable, integer, honest, inspirational, professional, a sales- and project management expert and on top very much fun to work with. Katia, I hope we get the chance to work together again and wish you all the best for your future!”
Fuat Kirikci
Put AI to work for people
Alexandra Hartung
“Dear Katia, working closely with you over the last couple of months is a real pleasure. Your passion for female leadership, thinking beyond the usual paths e.g. on which platforms to be present and how a good (re)presentation could look like is really admiring! Looking forward to many more joint projects especially in the area of diversity and inclusion.”
Alexandra Hartung
Head of Medium Enterprise Germany
Maria Elisa Fontanelli
“Avevo delle sfide personali che volevo superare attraverso il coaching e Katia ha saputo guidarmi ad elevare i miei standard! E' incredibile quanta consapevolezza è riuscita a generare in me durante il percorso. Katia hai una grande capacità di ascolto che mi ha allenato alla riflessione quella vera che produce risultato! Grazie di cuore. Mary”
Maria Elisa Fontanelli
ICF ACC Coach | Giovani & aziende | Crescita personale & professionale | Formazione per team efficaci
Catarina Almeida
“Katia is very kind, she listens carefully and asks the perfect questions. She makes you think about life, your priorities, and question your beliefs. I recommend Katia, if you want to look deep inside you.”
Catarina Almeida
Investment Analyst @ AM Investment Management | Teaching Personal Finance @ Financas Para Todos
Costanza Cecconi
“I had the pleasure of working with Katia as a coach during a phase of reflection and growth. Our work together helped me gain clarity, refocus my priorities and translate this increased awareness into concrete and sustainable actions. Katia combines a deep ability to listen with a structured and pragmatic approach. A coaching journey with Katia is not just an exercise in introspection, but a true investment in one's effectiveness, leadership, and alignment between who you are and what you do.”
Costanza Cecconi
Global Medical Partnership Lead, Viatris
Simone Dappert
“I met Katia late 2012 when she started the initiative for a Munich chapter of the Professional Women´s Network. Like so many others I was inspired by her passionate yet well organized way of setting up a volunteer organization in a foreign country, with people of all different backgrounds and motives and look, what she has made out if it!”
Simone Dappert
Recruiting, Assessment, Training, Coaching
Jana Pastore
“By walking into the room she drives an effective collaboration, trust environment that everyone is open to brainstorm and contribute. Katia is emphatic, provides strong evidence of business ownership and excels at marketing and sales programs management, people motivation and cross group partnership. She has great ideas, knows how to make alignments and stays on top of every process stage to ensure expected is achieved.”
Jana Pastore
Sr. Business Analyst Renal Care DACH at Baxter International Inc.
Fuat Kirikci
“At Microsoft, I had the opportunity to work together with Katia. Katia is an absolute team player and power woman: reliable, integer, honest, inspirational, professional, a sales- and project management expert and on top very much fun to work with. Katia, I hope we get the chance to work together again and wish you all the best for your future!”
Fuat Kirikci
Put AI to work for people
Alexandra Hartung
“Dear Katia, working closely with you over the last couple of months is a real pleasure. Your passion for female leadership, thinking beyond the usual paths e.g. on which platforms to be present and how a good (re)presentation could look like is really admiring! Looking forward to many more joint projects especially in the area of diversity and inclusion.”
Alexandra Hartung
Head of Medium Enterprise Germany
Maria Elisa Fontanelli
“Avevo delle sfide personali che volevo superare attraverso il coaching e Katia ha saputo guidarmi ad elevare i miei standard! E' incredibile quanta consapevolezza è riuscita a generare in me durante il percorso. Katia hai una grande capacità di ascolto che mi ha allenato alla riflessione quella vera che produce risultato! Grazie di cuore. Mary”
Maria Elisa Fontanelli
ICF ACC Coach | Giovani & aziende | Crescita personale & professionale | Formazione per team efficaci
Catarina Almeida
“Katia is very kind, she listens carefully and asks the perfect questions. She makes you think about life, your priorities, and question your beliefs. I recommend Katia, if you want to look deep inside you.”
Catarina Almeida
Investment Analyst @ AM Investment Management | Teaching Personal Finance @ Financas Para Todos
Costanza Cecconi
“I had the pleasure of working with Katia as a coach during a phase of reflection and growth. Our work together helped me gain clarity, refocus my priorities and translate this increased awareness into concrete and sustainable actions. Katia combines a deep ability to listen with a structured and pragmatic approach. A coaching journey with Katia is not just an exercise in introspection, but a true investment in one's effectiveness, leadership, and alignment between who you are and what you do.”
Costanza Cecconi
Global Medical Partnership Lead, Viatris
Paola Simona Pavero
“Before starting the usual recommendation I’d like to focus on the elements of real distinction in the merits and skills. I believe that the professional path Katia is going through demonstrates the lucid interpretation of the market environment and phenomenon and the propensity to conjugate real innovation with operations, a clear vision of the future with a pragmatic approach to present, a different mindset to improve everyday life.”
Paola Simona Pavero
Senior Communication Project Manager
Felicitas Birkner
“She is an excellent team player, loves involving people and is always open to new ideas. Her passion for diversity and inclusion´s topic have made our club being unique and attract people from every part of the world and with any kind of professional background. Katia has also excellent networking & communication skills, is extremely goal oriented and always prone to learn.”
Felicitas Birkner
"Tomorrow is our Home" CDO I Transformation - People & Culture - Leadership I Coaching & Training I Speaker I Autorin I Women in IT Awards Winner2019
Simone Dappert
“I met Katia late 2012 when she started the initiative for a Munich chapter of the Professional Women´s Network. Like so many others I was inspired by her passionate yet well organized way of setting up a volunteer organization in a foreign country, with people of all different backgrounds and motives and look, what she has made out if it!”
Simone Dappert
Recruiting, Assessment, Training, Coaching
Betina Mazzarino - Limbica
“I had the pleasure of working under Katia Triggiani’s leadership while she was the President of PWN Chapter Munich —a global for a non-profit organization. She’s not only a result driven and loyal perfectionist, but also an inspiring and very reliable professional. Goal oriented, methodical, and with a strategic mindset, as a leader, she invests time and energy in building a strong team synergy, taking care of its members and its results. No matter how difficult and intense things may look, she always remains calm and focused. This rare mix of drive, productivity and ambition always set a great example for the rest of the members of the board.”
Betina Mazzarino - Limbica
Limbica | Executive Thought Partner | Connecting the dots forward. Cracking the echo chambers. Breaking Execution Deadlocks
Paula Seipel
“I have the pleasure to work together with Katia since more than one year now. Since day one I highly appreciate her open mind, networking competencies and her motivation to always drive business. Especially her proactivity, creativity and out-of-the box thinking are an inspiration to me. I would always gladly work with Katia or recommend her without hesitation.”
Paula Seipel
Instructional Designer & Trainer with a passion for AI @ E.ON Digital Technology 🤖
Jana Pastore
“By walking into the room she drives an effective collaboration, trust environment that everyone is open to brainstorm and contribute. Katia is emphatic, provides strong evidence of business ownership and excels at marketing and sales programs management, people motivation and cross group partnership. She has great ideas, knows how to make alignments and stays on top of every process stage to ensure expected is achieved.”
Jana Pastore
Sr. Business Analyst Renal Care DACH at Baxter International Inc.
Anna Kopp
“Katia and I have worked together at Microsoft. She is a very dedicated and passionate professional. She always in every situation strives for doing the right thing for our company while giving customers excellent service. She is a learner, loves to develop herself and on top of all that she is a nice person to work with, a team player and someone who is always ready to roll up their sleeves!”
Anna Kopp
Director Microsoft Digital Germany (CIO/CDO) and Regional Office Lead Munich HQ, TEDx Talker and Keynote Speaker, Global Executive Co-Chair Women@Microsoft
Liz 🎙 Howard
“Katia‘s ability to lead any team is an understatement. Her professional attitude, her ability to comprehend each member of her team and client, is a gift! Katia leads with a quiet strength combined with compassion! Her knowledge with years of experience of today’s IT market is more than excellent, Katia is the Go-To Expert! Liz Howard, Founder Soulfood-Seminars”
Liz 🎙 Howard
TEDx Speaker | Spiritual Voice Expert & Healer | Author | Founder of Soulfood Voice Retreats, Seminars & Veterans Initiative
Fuat Kirikci
“At Microsoft, I had the opportunity to work together with Katia. Katia is an absolute team player and power woman: reliable, integer, honest, inspirational, professional, a sales- and project management expert and on top very much fun to work with. Katia, I hope we get the chance to work together again and wish you all the best for your future!”
Fuat Kirikci
Put AI to work for people
Michael von Hamm
“I believe Katia`s superpowers are (1) ownership as she is really focusing on her partners needs, always trying to find a path to green, (2) delivering results through quick wins but also long-term results within defined marketing campaigns with Tier 1 partners in EU, and (3) earn trust, being transparent in her positive communication and setting the appropriated expectations to partners/customers.”
Michael von Hamm
Manager Business Development , B2B
Mayte G.
“Katia is passionate about marketing and a great team player! She is always looking for new creative ideas to drive amazing customer experiences and make them happen. It was a pleasure to work in the same team at Amazon Alexa!”
Mayte G.
Senior Brand Manager | Prime Video | Amazon
Alexandra Hartung
“Dear Katia, working closely with you over the last couple of months is a real pleasure. Your passion for female leadership, thinking beyond the usual paths e.g. on which platforms to be present and how a good (re)presentation could look like is really admiring! Looking forward to many more joint projects especially in the area of diversity and inclusion.”
Alexandra Hartung
Head of Medium Enterprise Germany
Anja Fordon
“Working with Katia is an absolute bliss. She is a senior marketing expert with deep roots in putting the costumers or consumers first. From the first day on, working with Katia has been an inspiration. Her ideas are well thought through and go beyond the "normal" marketing playbooks which I really love. She questions the staus quo, is super resilient and a true power house. On top of her professional expertise, Katia is a strong advocate for diversity and social equity which is what the world needs now more than ever. Any organisation would be happy to have her!”
AF
Senior Brand Marketing Specialist, advocacy manager, content marketing manager, author, book lover and storytelling ambassador. I create and develop brand, content marketing & storytelling strategies.
Stefan Moll
“Dear Katia, thanks so much for the great collaboration with TA for the herCAREER event and also in the Women@Workday DACH team. It is such a pleasure working with you with your drive, guidance and extremely positive can do attitude. Your passion for female leadership and creating an inclusive environment is contagious and radiates on the people around you. Thanks,”
Stefan Moll
Principal Talent Acquisition Partner EMEA - finding the best sales talents #wdaylife
Maria Elisa Fontanelli
“Avevo delle sfide personali che volevo superare attraverso il coaching e Katia ha saputo guidarmi ad elevare i miei standard! E' incredibile quanta consapevolezza è riuscita a generare in me durante il percorso. Katia hai una grande capacità di ascolto che mi ha allenato alla riflessione quella vera che produce risultato! Grazie di cuore. Mary”
Maria Elisa Fontanelli
ICF ACC Coach | Giovani & aziende | Crescita personale & professionale | Formazione per team efficaci
Christina Haeussler (Häußler)
“Katia is really a great pleasure to work with. With empathy and focus she managed the coaching process. Her ability to ask the right questions at the right time is magic- it made me re-thinking situations and I was able to overcome challenges with Katias help. Thank you, Katia.”
Christina Haeussler (Häußler)
Senior Project Manager bei SThree
Valentina Pizzo
“Katia as a coach is a model of professionalism and dedication. She has passionately acquired a diverse range of knowledge and tools, which she skillfully tailors to meet her clients' needs. She has a talent for balancing empathy with a sharp application of coaching techniques. Her extensive experience in the corporate world makes her the ideal coach for those facing high-level professional challenges.”
Valentina Pizzo
Coaching forense per vivere la professione in modo più sostenibile e felice
Catarina Almeida
“Katia is very kind, she listens carefully and asks the perfect questions. She makes you think about life, your priorities, and question your beliefs. I recommend Katia, if you want to look deep inside you.”
Catarina Almeida
Investment Analyst @ AM Investment Management | Teaching Personal Finance @ Financas Para Todos
Carlo Perfetto
“I highly recommend Katia as a coach of outstanding quality and integrity. She is deeply responsible, demonstrates a strong work ethic, and approaches her practice with great professionalism and care. One of her key strengths is her openness to feedback: she actively seeks it, reflects on it thoughtfully, and applies it consistently to improve her work. Katia combines reliability, ethical awareness, and a genuine commitment to continuous learning, making her a trusted and effective coach.”
Carlo Perfetto
Slow enough to think. Clear enough to act. Navigating complexity with coaches and leaders.
Costanza Cecconi
“I had the pleasure of working with Katia as a coach during a phase of reflection and growth. Our work together helped me gain clarity, refocus my priorities and translate this increased awareness into concrete and sustainable actions. Katia combines a deep ability to listen with a structured and pragmatic approach. A coaching journey with Katia is not just an exercise in introspection, but a true investment in one's effectiveness, leadership, and alignment between who you are and what you do.”
Costanza Cecconi
Global Medical Partnership Lead, Viatris
Costanza Cecconi
“I had the pleasure of working with Katia as a coach during a phase of reflection and growth. Our work together helped me gain clarity, refocus my priorities and translate this increased awareness into concrete and sustainable actions. Katia combines a deep ability to listen with a structured and pragmatic approach. A coaching journey with Katia is not just an exercise in introspection, but a true investment in one's effectiveness, leadership, and alignment between who you are and what you do.”
Costanza Cecconi
Global Medical Partnership Lead, Viatris
Boglárka Kelemen
“I had the pleasure of working with Katia over 10 coaching sessions, which proved to be a truly transformative experience. Katia helped me define a clear career direction and provided strong support throughout the process. Within six months, I successfully transitioned into a new field aligned with my long-term goals.”
Boglárka Kelemen
FP&A Lead Analyst at Diageo
Paola Simona Pavero
“Before starting the usual recommendation I’d like to focus on the elements of real distinction in the merits and skills. I believe that the professional path Katia is going through demonstrates the lucid interpretation of the market environment and phenomenon and the propensity to conjugate real innovation with operations, a clear vision of the future with a pragmatic approach to present, a different mindset to improve everyday life.”
Paola Simona Pavero
Senior Communication Project Manager
Felicitas Birkner
“She is an excellent team player, loves involving people and is always open to new ideas. Her passion for diversity and inclusion´s topic have made our club being unique and attract people from every part of the world and with any kind of professional background. Katia has also excellent networking & communication skills, is extremely goal oriented and always prone to learn.”
Felicitas Birkner
"Tomorrow is our Home" CDO I Transformation - People & Culture - Leadership I Coaching & Training I Speaker I Autorin I Women in IT Awards Winner2019
Simone Dappert
“I met Katia late 2012 when she started the initiative for a Munich chapter of the Professional Women´s Network. Like so many others I was inspired by her passionate yet well organized way of setting up a volunteer organization in a foreign country, with people of all different backgrounds and motives and look, what she has made out if it!”
Simone Dappert
Recruiting, Assessment, Training, Coaching
Betina Mazzarino - Limbica
“I had the pleasure of working under Katia Triggiani’s leadership while she was the President of PWN Chapter Munich —a global for a non-profit organization. She’s not only a result driven and loyal perfectionist, but also an inspiring and very reliable professional. Goal oriented, methodical, and with a strategic mindset, as a leader, she invests time and energy in building a strong team synergy, taking care of its members and its results. No matter how difficult and intense things may look, she always remains calm and focused. This rare mix of drive, productivity and ambition always set a great example for the rest of the members of the board.”
Betina Mazzarino - Limbica
Limbica | Executive Thought Partner | Connecting the dots forward. Cracking the echo chambers. Breaking Execution Deadlocks
Paula Seipel
“I have the pleasure to work together with Katia since more than one year now. Since day one I highly appreciate her open mind, networking competencies and her motivation to always drive business. Especially her proactivity, creativity and out-of-the box thinking are an inspiration to me. I would always gladly work with Katia or recommend her without hesitation.”
Paula Seipel
Instructional Designer & Trainer with a passion for AI @ E.ON Digital Technology 🤖
Jana Pastore
“By walking into the room she drives an effective collaboration, trust environment that everyone is open to brainstorm and contribute. Katia is emphatic, provides strong evidence of business ownership and excels at marketing and sales programs management, people motivation and cross group partnership. She has great ideas, knows how to make alignments and stays on top of every process stage to ensure expected is achieved.”
Jana Pastore
Sr. Business Analyst Renal Care DACH at Baxter International Inc.
Anna Kopp
“Katia and I have worked together at Microsoft. She is a very dedicated and passionate professional. She always in every situation strives for doing the right thing for our company while giving customers excellent service. She is a learner, loves to develop herself and on top of all that she is a nice person to work with, a team player and someone who is always ready to roll up their sleeves!”
Anna Kopp
Director Microsoft Digital Germany (CIO/CDO) and Regional Office Lead Munich HQ, TEDx Talker and Keynote Speaker, Global Executive Co-Chair Women@Microsoft
Liz 🎙 Howard
“Katia‘s ability to lead any team is an understatement. Her professional attitude, her ability to comprehend each member of her team and client, is a gift! Katia leads with a quiet strength combined with compassion! Her knowledge with years of experience of today’s IT market is more than excellent, Katia is the Go-To Expert! Liz Howard, Founder Soulfood-Seminars”
Liz 🎙 Howard
TEDx Speaker | Spiritual Voice Expert & Healer | Author | Founder of Soulfood Voice Retreats, Seminars & Veterans Initiative
Fuat Kirikci
“At Microsoft, I had the opportunity to work together with Katia. Katia is an absolute team player and power woman: reliable, integer, honest, inspirational, professional, a sales- and project management expert and on top very much fun to work with. Katia, I hope we get the chance to work together again and wish you all the best for your future!”
Fuat Kirikci
Put AI to work for people
Michael von Hamm
“I believe Katia`s superpowers are (1) ownership as she is really focusing on her partners needs, always trying to find a path to green, (2) delivering results through quick wins but also long-term results within defined marketing campaigns with Tier 1 partners in EU, and (3) earn trust, being transparent in her positive communication and setting the appropriated expectations to partners/customers.”
Michael von Hamm
Manager Business Development , B2B
Mayte G.
“Katia is passionate about marketing and a great team player! She is always looking for new creative ideas to drive amazing customer experiences and make them happen. It was a pleasure to work in the same team at Amazon Alexa!”
Mayte G.
Senior Brand Manager | Prime Video | Amazon
Alexandra Hartung
“Dear Katia, working closely with you over the last couple of months is a real pleasure. Your passion for female leadership, thinking beyond the usual paths e.g. on which platforms to be present and how a good (re)presentation could look like is really admiring! Looking forward to many more joint projects especially in the area of diversity and inclusion.”
Alexandra Hartung
Head of Medium Enterprise Germany
Anja Fordon
“Working with Katia is an absolute bliss. She is a senior marketing expert with deep roots in putting the costumers or consumers first. From the first day on, working with Katia has been an inspiration. Her ideas are well thought through and go beyond the "normal" marketing playbooks which I really love. She questions the staus quo, is super resilient and a true power house. On top of her professional expertise, Katia is a strong advocate for diversity and social equity which is what the world needs now more than ever. Any organisation would be happy to have her!”
AF
Senior Brand Marketing Specialist, advocacy manager, content marketing manager, author, book lover and storytelling ambassador. I create and develop brand, content marketing & storytelling strategies.
Stefan Moll
“Dear Katia, thanks so much for the great collaboration with TA for the herCAREER event and also in the Women@Workday DACH team. It is such a pleasure working with you with your drive, guidance and extremely positive can do attitude. Your passion for female leadership and creating an inclusive environment is contagious and radiates on the people around you. Thanks,”
Stefan Moll
Principal Talent Acquisition Partner EMEA - finding the best sales talents #wdaylife
Maria Elisa Fontanelli
“Avevo delle sfide personali che volevo superare attraverso il coaching e Katia ha saputo guidarmi ad elevare i miei standard! E' incredibile quanta consapevolezza è riuscita a generare in me durante il percorso. Katia hai una grande capacità di ascolto che mi ha allenato alla riflessione quella vera che produce risultato! Grazie di cuore. Mary”
Maria Elisa Fontanelli
ICF ACC Coach | Giovani & aziende | Crescita personale & professionale | Formazione per team efficaci
Christina Haeussler (Häußler)
“Katia is really a great pleasure to work with. With empathy and focus she managed the coaching process. Her ability to ask the right questions at the right time is magic- it made me re-thinking situations and I was able to overcome challenges with Katias help. Thank you, Katia.”
Christina Haeussler (Häußler)
Senior Project Manager bei SThree
Valentina Pizzo
“Katia as a coach is a model of professionalism and dedication. She has passionately acquired a diverse range of knowledge and tools, which she skillfully tailors to meet her clients' needs. She has a talent for balancing empathy with a sharp application of coaching techniques. Her extensive experience in the corporate world makes her the ideal coach for those facing high-level professional challenges.”
Valentina Pizzo
Coaching forense per vivere la professione in modo più sostenibile e felice
Catarina Almeida
“Katia is very kind, she listens carefully and asks the perfect questions. She makes you think about life, your priorities, and question your beliefs. I recommend Katia, if you want to look deep inside you.”
Catarina Almeida
Investment Analyst @ AM Investment Management | Teaching Personal Finance @ Financas Para Todos
Carlo Perfetto
“I highly recommend Katia as a coach of outstanding quality and integrity. She is deeply responsible, demonstrates a strong work ethic, and approaches her practice with great professionalism and care. One of her key strengths is her openness to feedback: she actively seeks it, reflects on it thoughtfully, and applies it consistently to improve her work. Katia combines reliability, ethical awareness, and a genuine commitment to continuous learning, making her a trusted and effective coach.”
Carlo Perfetto
Slow enough to think. Clear enough to act. Navigating complexity with coaches and leaders.
Costanza Cecconi
“I had the pleasure of working with Katia as a coach during a phase of reflection and growth. Our work together helped me gain clarity, refocus my priorities and translate this increased awareness into concrete and sustainable actions. Katia combines a deep ability to listen with a structured and pragmatic approach. A coaching journey with Katia is not just an exercise in introspection, but a true investment in one's effectiveness, leadership, and alignment between who you are and what you do.”
Costanza Cecconi
Global Medical Partnership Lead, Viatris
Costanza Cecconi
“I had the pleasure of working with Katia as a coach during a phase of reflection and growth. Our work together helped me gain clarity, refocus my priorities and translate this increased awareness into concrete and sustainable actions. Katia combines a deep ability to listen with a structured and pragmatic approach. A coaching journey with Katia is not just an exercise in introspection, but a true investment in one's effectiveness, leadership, and alignment between who you are and what you do.”
Costanza Cecconi
Global Medical Partnership Lead, Viatris
Boglárka Kelemen
“I had the pleasure of working with Katia over 10 coaching sessions, which proved to be a truly transformative experience. Katia helped me define a clear career direction and provided strong support throughout the process. Within six months, I successfully transitioned into a new field aligned with my long-term goals.”
Boglárka Kelemen
FP&A Lead Analyst at Diageo
Your next career move

Ready to clarify your next chapter?

Career conversations with me are grounded in years inside complex organisations where growth depends on navigating pressure, people, and change all at once.

Now, I bring that experience into every coaching partnership. As an ICF-certified PCC and EMCC Senior Practitioner, I combine business acumen with neuroscience-based insight to help you make confident, considered decisions that hold up under pressure.

Clients choose me when they want a thinking partner who understands both organisational systems and human behaviour, who listens deeply, challenges assumptions, and turns reflection into strategy.

If you’re ready for a conversation that connects who you are with what you want to achieve next, let’s talk.

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KATIA TRIGGIANI
Marketing Yourself Forward book
NEW RELEASE · 2026
The book is out now

The book I almost
didn't write

After years in corporate, I reached a point where the metrics, meetings, and milestones no longer aligned with the meaning I was looking for. Marketing Yourself Forward was born from the moments I nearly walked away.

This book brings together marketing insight, personal evolution, and the understanding that your story and lived experience can become your strongest professional advantage.

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